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class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">Once aga, the</span> untry seems divid. This time, ’s not a <a href=">borr wall</a> or a health re proposal drivg the anim, but an onle ad for a <a href=">men’s razor</a>, bee, of urse. But unrneath the ntroversy li somethg much more important: signs of real change.</p><p class="paywall">On January 13, Gillette released a new ad that tak the pany’s 30-year-old slogan, “The Bt a Man Can Get,” and turns to an trospective reflectn on toxic masculy very much of this cultural moment. Tled “We Believe,” the nearly two-mute vio featur a diverse st of boys gettg bullied, of teens watchg media reprentativ of macho guys objectifyg women, and of men lookg to the mirror while news reports of #MeToo and toxic masculy play the background. A voiceover asks “Is this the bt a man n get?” The answer is no, and the film shows how men n do better by actively potg out toxic behavr, terveng when other men tll or sexually harass, and helpg protect their children om bulli. The ad blew up; as of Wednday afternoon has more than 12 ln views on YouTube, and #GilletteAd has trend on Twter natnwi. Parents across Facebook shared the YouTube lk drov, many mentng how the ad brought them to tears.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg kSrFfN iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ hFGDtL"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="guoxec"></div></div><p class="paywall">And then, wh perfect ter timg, the backlash me. The ad played differently wh men’s rights activists, <a href=">Fox News</a>, and the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Piers Mans</a> of the world. People shared vios and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">photos</a> throwg disposable razors to the toilet (not a good ia—they aren’t exactly flhable). Men argued that the ad was anti-male, that lumped all men together as sexists, and that nigrated tradnal mascule quali. But whatever noise has surround , the fact that "We Believe" exists at all is an unniable sign of progrs.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">“Advertisg reflects society,” says Henry Assael, profsor of marketg at NYU Stern School of Bs. They’ve also bee yet another battleground the untry’s larger culture wars. Though some people have ma hay on Twter about never g Gillette aga, Assael says buyg habs, particularly wh somethg as habual as a razor, are hard to break. He timat most people don’t really follow through wh their threats to abandon a brand over ntroversi like this. Take Nike and s ads featurg Col Kaepernick last year: While there were vol lls for boyttg the pany at the time, wound up reportg <a href=">stronger than expected growth</a> s most recent earngs report.</p><p class="paywall">Gillette’s ad plays on the feelg that men right now want to be better, but don’t necsarily know how. When Gillette was rearchg market trends last year, the wake of #MeToo and a natnal nversatn about the behavr of some of the untry’s most powerful men, the pany asked men how to fe beg a great man, acrdg to Pankaj Bhalla, North Amerin brand director for Gillette. The pany nducted foc groups wh men and women across the untry, their hom, and onle surveys. What Bhalla says the team heard over and over aga was men sayg: “I know I'm not a bad guy. I’m not that person. I know that, but what I don't know is how n I be the bt versn of ourselv?”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">“And lerally we asked ourselv the same qutn as a brand. How n we be a better versn of ourselv?” Bhalla adds. The answer is this ad mpaign, and a promise to donate $1 ln a year for three years to nonprofs that support boys and men beg posive role mols.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="567bx"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" 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class="ad__slot ad__slot--asi" data-no-id="c6ju4k"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="rzykrs"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">There's broar evince as well that the mastream ncept of masculy is evolvg. <a href=">Last</a> summer, the Amerin Psychologil Associatn issued guil sayg that “tradnal masculy iology” n be harmful for boys and men. When the guil got media attentn last week, they received a fair share of <a href=">cricism om nservativ</a>, who viewed them as an attack on long-standg male tras.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Sce the #MeToo era ramped up 2017, the qutn has been: Will this change anythg? Advertisg n be a lm tt for where a culture is—an imperfect one at tim, but a eful one. Compani n ads to make money, so they wouldn’t knowgly risk pog beliefs that the majory abhor. Advertisg is not so much about creatg a new sire as is about playg to what people already want.</p><p class="paywall">“Advertisg is the bs of readg cultural trends, that's what they do,” says Lisa Jabson, profsor of history at the Universy of California Santa Barbara who foc on the history of nsumer culture. “They spend a lot of time readg culture, thkg about culture, foc-groupg cultural shifts, so they are attuned to .”</p><p class="paywall">Gillette's Bhalla acknowledg that the pany would not have ma this ad a ago. “The sight that ‘I am not the bad guy but I don't know how to be a great guy,’ that sight wouldn’t have e 10 years ago, bee this wasn’t our ether. It wasn't our society at the time,” he says.</p><p class="paywall">Even today, Bhalla and his team knew the ad would not please everyone. An ad addrsg such overtly ntroversial ias is herently risky. It uld backfire and appear craven, as Pepsi’s Kendall Jenner ad did when seemed to <a href=">trivialize Black Liv Matter</a>, and uld alienate existg and future ctomers. “We Believe” has about 713,000 dislik on YouTube.</p><p class="paywall">At the same time, thoands of people are talkg about the ad onle, and the mpaign has proment verage media outlets like this one. “It's a lculated gamble,” says Jabson. Even if Gillette do lose a few MRA activists, stands to ga more new ctomers than will lose.</p><p class="paywall">Daniel Pope, a historian who has wrten extensively about advertisg Ameri, says that although this ad is clearly speakg to certa anxieti and sir the culture, ’s a classilly segmented or targeted ad. “Given the hostily that 's brought forth om nservativ and anti-femist circl, [’s clear] they are not appealg to everybody here. They are lookg to a particular mographic based on perhaps polil beliefs, tn levels, feelgs of genr equaly.”</p><p class="paywall">Jabson also not the trop of the ad appear to make an explic play for lennial and Generatn Z men, who are the generatns most embracg and drivg the change masculy. It's siarly an appeal to the mothers who buy their sons their first razors. Gog after women is a smart bs move, sce women often do a majory of the hoehold shoppg, and Pope not women also make up a good percentage of Gillette’s ctomer base. (Bhalla told WIRED the genr breakdown of Gillette ctomers is roughly 60 percent to 70 percent male, but that don’t necsarily pture s where women are buyg products for the men their liv.)</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="gcv1yh"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" 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summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 26 Bt Shows on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Matt Kamen</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Call of Duty Players H Wh Self-Spreadg Malware" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Secury</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Call of Duty</em> Players H Wh Self-Spreadg Malware</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Matt Burgs</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="zi9tlt"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="xn10zg"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Though Gillette didn’t say this outright, the ad also works as a sort of rporate prophylactic agast allegatns of sexism or sensivy, which many rporatns have faced lately. Gillette is a subsidiary of Procter & Gamble, which sells many fay and women-foced products s other brand l. “I have a feelg was very much a rporate cisn,” says Assael.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">Gillette’s olr ads showed clean-shaven men kissg women, sendg the msage that the right shave n w you the girl. In 2013, the pany lnched a mpaign lled <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">“Kiss and Tell,”</a> which asked upl to make out before and after the man had shaved and then report back.</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><blockquote class="BlockquoteEmbedWrapper-sc-SdiGL gzzTVu paywall blockquote-embed"><div class="BlockquoteEmbedContent-RbGs ea-DDJW blockquote-embed__ntent"><p>"Advertisg is the bs of readg cultural trends, that's what they do."</p></div></blockquote><p class="paywall">Lisa Jabson, Universy of California Santa Barbara</p></asi></div><p class="paywall">The pany is not alone abandong ad mpaigns based on this kd of “women as object and reward” msagg. In fact, ’s followg the footsteps of Axe Body Spray, which for years relied on the ia that if you sprayed the stuff on women would e nng. In 2017, Axe parent pany Unilever unveiled a new ad mpaign lled <a href=">“It’s OK for Guys,”</a> which fought the ia of toxic masculy by makg clear that 's OK for men to have emotns, or be skny, or not like sports. Like Procter & Gamble, Unilever has many fay brands unr s umbrella, and was perhaps no longer appropriate to have Axe’s brand out there sellg stereotypil machismo.</p><p class="paywall">It’s not only stereotypil genr rol that the Gillette ad attempts to dismantle; also subverts harmful racial stereotyp. The ad opens wh an Ain Amerin man ntemplatg his face the mirror, and highlights Terry Crews’ ngrsnal ttimony which he advoted for men to stand up and tervene toxic culture. It go on to show Ain Amerin fathers supportg their dghters, tg other men about sexist behavr, and protectg women om tllg.</p><p class="paywall">“I thk this is a subnsc reason why this is gettg unr the sk of Piers Man and <em>Fox and Friends</em>," says Jabson. "It's bee this is vertg an old narrative which whe supremacists or jt sual racists have attributed toxic masculy to Ain Amerin men.”</p><p class="paywall">She’s talkg about the racist stereotyp that pat Ain Amerin mal as prone to crimal behavr like sexual asslt, or as absentee fathers. By showg black men terveng to stop the behavrs—which the ad shows largely beg unrtaken by whe men— subtly rejects those harmful trop.</p><p class="paywall">This reful treatment of race is not necsarily the norm advertisg. Acrdg to Assael, the dtry was slow to adopt racial clivens and diversy even after the civil rights movement. Gillette’s ad was handled wh uncharacteristic thoughtfulns.</p><p class="paywall">Much of the reactn to Gillette’s ad has been posive. Across the board, media and ad experts WIRED spoke to agreed the mercial was clever and as emotnally movg as an ad n really ever hope to be. Though the backlash to clearly shows that the cultural divisns Ameri persist, s very existence is proof that the old fns are masculy are changg.</p><hr class="paywall"/><div role="headg" aria-level="3" class="paywall headg-h3">More Great WIRED Stori</div><ul class="paywall"><li>The rise of the <a href=">Swiss Army gadget</a></li><li>Why Seattle built—then buried—a part <a href=">of s new tunnel</a></li><li>The FTC thks you pay <a href=">too much for smartphon</a></li><li>YouTube Boomers show #VanLife <a href=">isn’t jt for Millennials</a></li><li>The <em>Spir-Man: Far From Home</em> trailer <a href=">rais some qutns</a></li><li>? Lookg for the latt gadgets? 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Get even more of our si sops wh our weekly <a href=">Backchannel newsletter</a></li></ul></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="wrpknf"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu erLKRC ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBAvatar-bIGTqf hUHmcH"><a href="/thor/ey-dreyfs"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO kzXQIh"><a href="/thor/ey-dreyfs">Ey Dreyfs</a> is the -thor of the book <em>Meme Wars: the Untold Stori of the OInle Battl Upendg Democracy Ameri</em>. She works on the Technology and Social Change team at Harvard Universy’s Shorenste Center.</div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe jIgmsC">Senr Wrer</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Follow Ey Dreyfs on Twter" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-twter" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Twter</tle><path d="M13.032 22.003C19.07 22.003 22.372 17.001 22.372 12.663C22.3719 12.5216 22.3686 12.3803 22.362 12.239C23.0045 11.7744 23.5592 11.1991 24 10.54C23.401 10.8056 22.7656 10.9799 22.115 11.057C22.8003 10.6467 23.3132 10.0013 23.558 9.24103C22.9138 9.62343 22.209 9.89297 21.474 10.038C20.9799 9.50946 20.325 9.15892 19.6112 9.04091C18.8973 8.9229 18.1644 9.04403 17.5265 9.38545C16.8886 9.72688 16.3813 10.2695 16.0836 10.9289C15.7858 11.5884 15.7142 12.3277 15.88 13.032C14.5746 12.9664 13.2976 12.6269 12.132 12.0356C10.9663 11.4444 9.93808 10.6145 9.114 9.60003C8.69297 10.3223 8.56366 11.1782 8.7525 11.9926C8.94134 12.8071 9.43407 13.5187 10.13 13.982C9.60866 13.9664 9.0987 13.8258 8.643 13.572V13.614C8.64319 14.3718 8.90547 15.1063 9.38536 15.6928C9.86525 16.2793 10.5332 16.6818 11.276 16.832C10.7924 16.9633 10.2852 16.9825 9.793 16.888C10.0027 17.5404 10.411 18.1109 10.961 18.5197C11.5109 18.9286 12.1749 19.1552 12.86 19.168C11.6971 20.0805 10.2611 20.5754 8.783 20.573C8.518 20.573 8.257 20.558 8 20.528C9.5011 21.4921 11.248 22.0038 13.032 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summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Boots Riley Says a ‘Gentler Capalism’ Won’t Save Society" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Boots Riley Says a ‘Gentler Capalism’ Won’t Save Society</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The <em>I’m a Virgo</em> creator lov ntradictns, like tryg to lnch a radil labor movement wh a show on Amazon Prime.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Jason Parham</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="I Saw the Face of God a Seminductor Factory" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I Saw the Face of God a Seminductor Factory</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">As the US boosts productn of silin chips, an Amerin journalist go si TSMC, the myster Taiwane pany at the center of the global dtry.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Virgia Heffernan</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The 26 Bt Shows on Amazon Prime Right Now" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 26 Bt Shows on Amazon Prime Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">From <em>I'm a Virgo</em> to <em>Good Omens 2,</em> the are our picks for what you should be watchg on the streamer. </div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Matt Kamen</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm dTFXCW ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="744o1f"></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Barbie’s Succs Go Beyond the Box Office" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Barbie</em>’s Succs Go Beyond the Box Office</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Together wh <em>Oppenheimer</em>, the so-lled Barbenheimer openg weekend topped $244 ln domtilly. But that’s not s most astonishg achievement.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Angela Watercutter</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Oppenheimer and the Dharma of Death" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Oppenheimer</em> and the Dharma of Death</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Christopher Nolan’s massive new movie is a technil marvel, but lacks s subject’s more metaphysil dimensns.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">John Semley</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Cril Role Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The creators that ma the origal live-play Dungeons and Dragons show a blockbter are back to share s magic and brg s platform to new and diverse creators.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="12 Mt-Play Gam on Xbox Game Pass" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">12 Mt-Play Gam on Xbox Game Pass</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Microsoft’s subscriptn service clus a bounty of fun gam for nsole and PC, om <em>Exoprimal</em> to <em>The Bookwalker: Thief of Tal</em>.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece 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