Chevrolet buted two ads that feature gay upl, the first time same-sex upl have been featured an Olympics Openg Ceremony mercial. The theme of the ads are “fay,” cludg this le: “While what means to be a fay hasn’t changed, what a fay looks like has.”
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
- CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
- CHEVY OLYMPIC ADS FEATURE GAY UPLE
- THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
- CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn * gay chevy ad *
Chevrolet Volt’s full page ad Between The L’ June Pri issue has taken the blogosphere and social works by storm, receivg praise om LGBT and tomobile bloggers, gay prs and even Gee Takei.
CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
Chevrolet has raised a few eyebrows wh an ad aired durg the Openg Ceremony of the Wter Olympics, which highlighted a gay marriage. * gay chevy ad *
Amir Iliaifar, blogger for, wrote, “When a r pany along open support of a polarizg subject like homosexualy — as General Motors did wh s lighthearted Chevrolet Volt ad — warrants a gree of rpect and acknowledgment. A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
As protts spread agast Rsia’s anti-gay laws, the mercials are the first to clu gay upl to air durg the gam. * gay chevy ad *
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us, " marketg experts saw as a breakthrough.
Jt Bell, CEO of Arc & Arrow Creative Group, an agency foced on nnectg brands wh the lbian, gay, bisexual and transgenr market, lls the spot for the Traverse crossover, aired durg NBC's Olympics broadsts, "monumental, " and says was "no ty move for Chevrolet" to clu three fai head by gay upl among the 12 who were spotlighted.
CHEVY OLYMPIC ADS FEATURE GAY UPLE
NEW YORK (AP) — While several Olympic sponsors have spoken out agast Rsia's rtrictns on gay rights ahead of the Sochi Wter Gam, Chevrolet is rollg out two ads durg the U.S. broadst of the openg ceremony on Friday that feature gay upl. * gay chevy ad *
Those ncerns have kept LGBT msagg and imagery largely nfed to media viewed only by the gay muny. But high-profile mov such as Chevy's, along wh growg public acceptance of gay rights, uld emboln other tomakers to brg their LGBT msagg to the mastream as part of tablishg a more clive brand inty. Even so, Chevy received a barrage of cril msag on Facebook om viewers cryg what they saw as the brand's support for gay marriage as a polil e, and vowg to boytt Chevy products.
THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
A new ad mpaign om Chevrolet shows jt how far rporate Ameri has e support of gay marriage. * gay chevy ad *
The brands wh the largt share among gay buyers were also the heart of the mastream to market: Ford, Toyota and Chevrolet. Suba was nsired the lear advertisg to LGBT nsumers, as the first tomaker to openly advertise LGBT publitns wh a mpaign dited to gay media.
CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
Scn has been marketg to gays sce the brand was lnched 2003, as part of an effort to nnect wh s target market of young people. Most active LGBT marketg now are premium and luxury marqu that see outreach to gays as an opportuny to shake up a predictable sal pattern. Lex, which began reachg out to LGBT nsumers 2008, has an expansive cross-platform approach gay media volvg TV, prt, digal and experiential marketg and has sponsored several LGBT events.
It recently veloped a miseri, "Lex Prents: Out GayCi, " featurg LGBT drivers makg trips across the Uned Stat, which is beg aired on a well-known LGBT microse. Although Buick hasn't done any gay outreach mastream media, Sandra Moore, director of Buick marketg, says the brand has been open about s support for the muny, holdg "Out wh Buick" events at to shows wh journalists.