Chevrolet has raised a few eyebrows wh an ad aired durg the Openg Ceremony of the Wter Olympics, which highlighted a gay marriage.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
- CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
- CHEVY OLYMPIC ADS FEATURE GAY UPLE
- THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
- CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn * gay chevy ad *
Chevrolet Volt’s full page ad Between The L’ June Pri issue has taken the blogosphere and social works by storm, receivg praise om LGBT and tomobile bloggers, gay prs and even Gee Takei.
CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
* gay chevy ad *
Amir Iliaifar, blogger for, wrote, “When a r pany along open support of a polarizg subject like homosexualy — as General Motors did wh s lighthearted Chevrolet Volt ad — warrants a gree of rpect and acknowledgment.
CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
As protts spread agast Rsia’s anti-gay laws, the mercials are the first to clu gay upl to air durg the gam. * gay chevy ad *
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us, " marketg experts saw as a breakthrough.
CHEVY OLYMPIC ADS FEATURE GAY UPLE
NEW YORK (AP) — While several Olympic sponsors have spoken out agast Rsia's rtrictns on gay rights ahead of the Sochi Wter Gam, Chevrolet is rollg out two ads durg the U.S. broadst of the openg ceremony on Friday that feature gay upl. * gay chevy ad *
Jt Bell, CEO of Arc & Arrow Creative Group, an agency foced on nnectg brands wh the lbian, gay, bisexual and transgenr market, lls the spot for the Traverse crossover, aired durg NBC's Olympics broadsts, "monumental, " and says was "no ty move for Chevrolet" to clu three fai head by gay upl among the 12 who were spotlighted.
Those ncerns have kept LGBT msagg and imagery largely nfed to media viewed only by the gay muny.
But high-profile mov such as Chevy's, along wh growg public acceptance of gay rights, uld emboln other tomakers to brg their LGBT msagg to the mastream as part of tablishg a more clive brand inty.
THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
A new ad mpaign om Chevrolet shows jt how far rporate Ameri has e support of gay marriage. * gay chevy ad *
Even so, Chevy received a barrage of cril msag on Facebook om viewers cryg what they saw as the brand's support for gay marriage as a polil e, and vowg to boytt Chevy products.
The brands wh the largt share among gay buyers were also the heart of the mastream to market: Ford, Toyota and Chevrolet.
CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
Suba was nsired the lear advertisg to LGBT nsumers, as the first tomaker to openly advertise LGBT publitns wh a mpaign dited to gay media. Scn has been marketg to gays sce the brand was lnched 2003, as part of an effort to nnect wh s target market of young people.