A new ad mpaign om Chevrolet shows jt how far rporate Ameri has e support of gay marriage.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
- CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
- CHEVY OLYMPIC ADS FEATURE GAY UPLE
- THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
- CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn * gay chevy ad *
Chevrolet Volt’s full page ad Between The L’ June Pri issue has taken the blogosphere and social works by storm, receivg praise om LGBT and tomobile bloggers, gay prs and even Gee Takei. Amir Iliaifar, blogger for, wrote, “When a r pany along open support of a polarizg subject like homosexualy — as General Motors did wh s lighthearted Chevrolet Volt ad — warrants a gree of rpect and acknowledgment.
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us, " marketg experts saw as a breakthrough.
Jt Bell, CEO of Arc & Arrow Creative Group, an agency foced on nnectg brands wh the lbian, gay, bisexual and transgenr market, lls the spot for the Traverse crossover, aired durg NBC's Olympics broadsts, "monumental, " and says was "no ty move for Chevrolet" to clu three fai head by gay upl among the 12 who were spotlighted.
CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
Chevrolet has raised a few eyebrows wh an ad aired durg the Openg Ceremony of the Wter Olympics, which highlighted a gay marriage. * gay chevy ad *
Those ncerns have kept LGBT msagg and imagery largely nfed to media viewed only by the gay muny. But high-profile mov such as Chevy's, along wh growg public acceptance of gay rights, uld emboln other tomakers to brg their LGBT msagg to the mastream as part of tablishg a more clive brand inty. Even so, Chevy received a barrage of cril msag on Facebook om viewers cryg what they saw as the brand's support for gay marriage as a polil e, and vowg to boytt Chevy products.
The brands wh the largt share among gay buyers were also the heart of the mastream to market: Ford, Toyota and Chevrolet. Suba was nsired the lear advertisg to LGBT nsumers, as the first tomaker to openly advertise LGBT publitns wh a mpaign dited to gay media.
Scn has been marketg to gays sce the brand was lnched 2003, as part of an effort to nnect wh s target market of young people.
CHEVROLET VOLT 'COM OUT' IN NEW AD FOR DETRO'S MOTOR CY GAY PRI CELEBRATN
As protts spread agast Rsia’s anti-gay laws, the mercials are the first to clu gay upl to air durg the gam. * gay chevy ad *
Most active LGBT marketg now are premium and luxury marqu that see outreach to gays as an opportuny to shake up a predictable sal pattern.
CHEVY OLYMPIC ADS FEATURE GAY UPLE
NEW YORK (AP) — While several Olympic sponsors have spoken out agast Rsia's rtrictns on gay rights ahead of the Sochi Wter Gam, Chevrolet is rollg out two ads durg the U.S. broadst of the openg ceremony on Friday that feature gay upl. * gay chevy ad *
Lex, which began reachg out to LGBT nsumers 2008, has an expansive cross-platform approach gay media volvg TV, prt, digal and experiential marketg and has sponsored several LGBT events. It recently veloped a miseri, "Lex Prents: Out GayCi, " featurg LGBT drivers makg trips across the Uned Stat, which is beg aired on a well-known LGBT microse. Although Buick hasn't done any gay outreach mastream media, Sandra Moore, director of Buick marketg, says the brand has been open about s support for the muny, holdg "Out wh Buick" events at to shows wh journalists.
THIS NEW CHEVROLET AD PROV CORPORATE AMERI HAS MA ITS DECISN ON GAY MARRIAGE
* gay chevy ad *
He argu that advertisg gay media is more effective "sce you're htg your target directly whout any waste.
Bell says some targeted ads, for example, allow a ctomer searchg for gay vatns on Google to see a Honda ad targeted to him as a traveler. " But Sez says more to pani are weighg whether to "go bigger, " figurg they have more to ga by beg visible supporters of gay rights.
" Even when r pani target gays narrowly, the msagg n spread to other channels through social media, says Stephen Macias, senr vice print and head of the LGBT practice at MWW, a marketg and public relatns firm. He c a celebrated 2012 Chevrolet ad that ran Detro-area gay media njunctn wh a lol gay-pri event, and was honored by the Gay & Lbian Alliance Agast Defamatn.
CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
" The spot wasn't tend to appeal to LGBT nsumers, but was ultimately perceived that way when aired on an episo of the s "Ellen" which the ma character, played by Ellen DeGener, announced that she was gay.
The mercial brought a mixed reactn: posive rpons om the gay and lbian muni, and threats of a boytt om Christian fundamentalists. " Ted Marzilli, CEO of YouGov's BrandInx, says even if a CEO or board member supports gay rights, he or she mt take to acunt how nng advertisg that explicly or implicly is aligned wh that viewpot will affect the pany.