Ford Unveil 'Very Gay' Tck Rponse to Homophobic Comment</tle><meta name="tle" ntent="Ford Unveil 'Very Gay' Tck Rponse to Homophobic Comment" /><meta name="scriptn" ntent="An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns." /><meta name="keywords" ntent /><meta property="og:type" ntent="webse" /><meta name="theme-lor" ntent="#000000" /><lk href="/_assets/sign-tokens/menshealth/static/imag/" rel="in" /><meta property="og:se_name" ntent="Men's Health" /><meta name="fb:app_id" ntent="128455567236258" property="fb:app_id" /><meta name="article:publisher" ntent=" property="article:publisher" /><meta name="twter:se" ntent="@MensHealthMag" /><meta name="google-se-verifitn" ntent="KD2AYNrwYjrNCwZthxgElsAAkSgJhWPxx3FkmjgfPt0" /><meta property="og:tle" ntent="Ford Unveiled a 'Very Gay' Tck Rponse to Homophobic Commenter" /><meta property="og:scriptn" ntent="An onle menter lled the new Raptor Ranger "gay," and Ford took that as a challenge." /><meta name="robots" ntent="max-image-preview:large,max-snippet:-1,max-vio-preview:30" /><lk rel="apple-touch-in" href="/_assets/sign-tokens/menshealth/static/imag/" /><meta property="og:image" ntent="" /><meta property="og:image:width" ntent="1200" /><meta property="og:image:height" ntent="600" /><meta name="thumbnail" ntent="" /><meta name="" ntent="" /><meta name="" ntent=" /><meta name="twter:image" ntent="" /><meta ntent=" property="og:url" /><meta name="to-publish" ntent="timely" /><meta property="og:type" ntent="article" /><meta name="twter:rd" ntent="summary_large_image" /><meta name="article:opn" property="article:opn" /><meta ntent="Life" property="article:sectn" /><meta ntent="2021-09-03T14:33:17Z" property="article:modified_time" /><meta ntent="2021-09-03T14:33:00Z" property="article:published_time" /><meta name="sailth.excerpt" ntent="While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative. 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i{paddg-right:0.3125rem;}</style><h1 class="css-sgwfvb exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>Ford Unveiled a 'Very Gay' Tck Rponse to a Homophobic Commenter<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css gpc83z">{lor:#595959;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:normal;marg-bottom:0.625rem;marg-top:0.625rem;text-align:center;}@media(max-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#d2232e;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-gpc83z exadjwu8"><p>An onle menter lled the new Raptor Ranger "gay," and Ford took that as a challenge.</p></div><style data-emotn="css 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class="standard-ntaer ntent-ntaer article-ntaer css-7ce51e ewisyje3"><style data-emotn="css trzem2">{jtify-self:center;posn:relative;}@media(max-width: 48rem){{marg-left:-50vw;marg-right:-50vw;width:100vw;left:50%;right:50%;}}</style><div class="ntent-lead css-trzem2 ewisyje6"><style data-emotn="css sm2oir">{height:to;}@media(max-width: 48rem){{marg:to lc(50% - 50vw);}}@media(m-width: 48rem){{marg:to;}}</style><div class="ntent-lead-image css-sm2oir e5f9kgu2"><style data-emotn="css eag3eq">{posn:relative;height:to;}</style><div class="css-eag3eq e5f9kgu1"><style data-emotn="css 335qep">{posn:relative;width:100%;height:100%;object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="ford, ford raptor, pri, verygayraptor" tle="ford, ford raptor, pri, verygayraptor" width="1049" height="590" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-335qep exi4f7p0" /></div><style data-emotn="css 285vyd">{le-height:1;}@media(max-width: 73.75rem){{paddg-left:0.9375rem;}}@media(m-width: 64rem){{paddg-left:0;}}</style><figptn class="css-285vyd enfs9c50"><style data-emotn="css 11z3u4d">{lor:#6F6F6F;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}</style><span class="css-11z3u4d e6iqd2">Ford</span></figptn></div></div><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-woto36 ewisyje7"><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="css-aeyldl et3p2gv0">While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative. That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear . And that clus r manufacturer Ford.</p><p data-no-id="1" class="css-aeyldl et3p2gv0">The European divisn of the to giant recently released a mercial advertisg the new special edn <style data-emotn="css 38knzi">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.125rem;text-ratn-lor:#d2232e;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#000;text-ratn-lor:borr-lk-body-hover;background-lor:#F3B032;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Ford Ranger Raptor" class="body-lk css-38knzi et3p2gv0">Ford Ranger Raptor</a>, showsg the vehicle's quali a Wtern-spired vio entled <em>The Good, the Bad and the Bad-R.S.E.</em> (a slightly clumsy pun which plays on a Brish pronunciatn of "badass"). Rponse to the ad was largely posive, and the majory of menters appeared to be imprsed wh the new Raptor. One menter om Germany, however, scribed the choice of blue lor as "very gay."</p><p data-no-id="2" class="css-aeyldl et3p2gv0">There is an argument to be ma that when faced wh such an immature, regrsive ment, you should simply ignore , so as to ny that dividual of the attentn they are tryg to get. The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?</p><div data-no-id="3" data-teractive="WatchNext-1" class="journey-unblur-ntent css-0 e10xr3vp6"><style data-emotn="css 1ujafpv">{clear:both;marg-bottom:0.9375rem;paddg:0rem;posn:relative;}@media(max-width: 48rem){{width:100%;}}@media(m-width: 40.625rem){{paddg:0rem;}}@media(m-width: 48rem){{width:25rem;float:left;marg-right:1.25rem;}}@media(m-width: 61.25rem){{marg-left:0;}}@media(m-width: 64rem){{marg-left:max(512px - 50vw, -5%);paddg:0rem;}}@media(m-width: 73.75rem){{marg-left:max(590px - 50vw, -20%);}}@media(m-width: 90rem){{marg-left:-40%;}}</style><div data-embed="watch-next" class="css-1ujafpv e10xr3vp5"><style data-emotn="css 111hc4z">{text-align:left;marg:0 to;max-width:60rem;borr:none;borr-top:th solid #CDCDCD;borr-bottom:th solid #CDCDCD;paddg-bottom:1.4rem;}</style><div class="css-111hc4z e10xr3vp4"><style data-emotn="css 4f9862">{marg-bottom:0rem;paddg:0.625rem 0;}</style><div class="css-4f9862 e10xr3vp3"><style data-emotn="css wi6o8o">{marg:0rem;font-weight:normal;font-fay:GraphikConnsed,GraphikConnsed-fallback,Helveti,Arial,Sans-serif;font-size:1.5rem;le-height:1.2;text-transform:upperse;}</style><h6 class="css-wi6o8o e10xr3vp2"><span aria-hidn="te" class="css-0 eagam8p0"></span><span class="css-0 e10xr3vp1">More From Men's Health</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css 1juykas">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;-webk-box-pack:left;-ms-flex-pack:left;-webk-jtify-ntent:left;jtify-ntent:left;marg:0rem;font-weight:normal;m-height:2.4rem;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-size:1.125rem;le-height:1.3;}</style><h6 class="css-1juykas e10xr3vp0"> </h6></div><style data-emotn="css 1ui7hop">{marg-bottom:0.9375rem;--aspect-rat:56.25%;}</style><div class="__rp-ntaer css-1ui7hop e6l0f0"><style data-emotn="css 1yu8e3d">{marg-bottom:0.9375rem;width:100%;height:100%;} .__rp-ntaer{height:to;}</style><div data-embed="embed-vio" class="vio-player css-1yu8e3d e1ou1fny0"><style data-emotn="css 1uds6oo">{height:100%;width:100%;posn:relative;}</style><div class="css-1uds6oo e1f7ylgd6"><style data-emotn="css w2pm9t">{background-lor:rgba(0, 0, 0, 0.4);borr:.1875rem solid whe;borr-radi:50%;lor:#fff;cursor:poter;height:3.75rem;left:50%;posn:absolute;-webk-transform:translate(-50%,-50%);-moz-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webk-transn:all 0.4s;transn:all 0.4s;width:3.75rem;z-x:1;}.e1f7ylgd6:hover {background-lor:rgba(33, 150, 245, 0.8);lor:#ffffff;}@media(m-width: 20rem){{top:26%;}}@media(m-width: 30rem){{top:29.5%;}}@media(m-width: 40.625rem){{top:32.5%;}}@media(m-width: 48rem){{top:34.5%;height:5.625rem;width:5.625rem;borr:.28125rem solid whe;}}@media(m-width: 64rem){{top:35%;}}@media(m-width: 75rem){{top:35.8%;}}</style><button aria-label="Play Vio" class="css-w2pm9t e1f7ylgd1"><style data-emotn="css 1lhf7lq">{fill:#ffffff;height:1.4rem;vertil-align:middle;width:1.45rem;}@media(m-width: 48rem){{width:2.3125rem;height:3rem;}}</style><svg xmlns=" width="24" height="24" viewBox="0 0 24 24" style="fill: var(--primary, #000);" role="img" tle="Play" class="css-1lhf7lq e1f7ylgd2"><tle>play in

ford gay raptor case study