Ford’s ‘Very Gay Raptor’ Set to Refe ‘Tough’ at Goodwood | Ford of Europe | Ford Media Center

ford gay raptor case study

The Very Gay Ranger Raptor is Ford's rponse to discrimatory ments ma over this tck's Performance Blue pat beg "very gay."

Contents:

FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL

Ford builds Very Gay Raptor out of a Ranger Raptor Special Edn a strong stance agast homophobia. It buts at Christopher Street Day Cologne. * ford gay raptor case study *

Ford Ranger Very Gay Raptor 01.

Ford Ranger Very Gay Raptor 03.

IS THE FORD 'VERY GAY RAPTOR' TCK REAL?

“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship * ford gay raptor case study *

Ford Ranger Very Gay Raptor 02. Ford Ranger Very Gay Raptor 04. Ford Ranger Very Gay Raptor 05.

Ford rpond to an ter troll wh a strong statement agast homophobia, creatg a rabow and gltery gold-wrapped tck that parad the streets of Cologne, Germany to celebrate Pri Day. "Very gay" is how one ter nizen scribed the new Ranger Raptor Special Edn pickup a ment on a Ford Europe social media post. The pany noticed and, rponse, took the ncept of a very gay Ranger Raptor and ran wh .

FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD

Is the "Very Gay Raptor" a social media hoax or a real thg om Ford Motor Co.? Here's the unsettlg answer. * ford gay raptor case study *

-But that blue lor is very Gay!! ‘Very Gay’ was a pliment, right?

✨? #VeryGayRaptor — Ford Europe (@FordEu). What Ford has dubbed the Very Gay Raptor ma s but at the Christopher Street Day para, a LGBTQ+ celebratn Cologne.

The ncept never ma to productn, but was later repated rabow lors by Ford's ternal GLOBE (Gay, Lbian Or Bi-Sexual Employe) group for e Christopher Street Day celebratns for many years. Ford created a tck lled the "Very Gay Raptor. ContextThe "Very Gay Raptor" is a real tck created by Ford 2021.

FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?

Is the "Very Gay Raptor" a social media hoax or a real thg om Ford Motor Co.? Here's the unsettlg answer. * ford gay raptor case study *

The pany reportedly created the r rponse to a social media post that referred to the "Performance Blue" lor optn on Ranger Raptors as "very gay. In May 2023, claims began to spread onle that Ford had buted a new tck lled the "Very Gay Raptor, " a vehicle pated gold dt and rabow graphics.

FORD: VERY GAY RAPTOR

An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns. * ford gay raptor case study *

" Attached to the tweet was a mercial claimg to show the "Very Gay Raptor" advertised by Ford. @44vatox Ford buts their new 2023 "Very Gay Raptor" #mexintiktok #fortheraza #lgbt #verygayraptor ♬ Spense Mic - Gabriel Andra Produçõ. The "Very Gay Raptor" is real, but 's not new.

It began as an attempt by our team Europe to turn a negative to a posive wh -kd rponse to a social ment 2021 assertg that a lor of the then-new Ranger Raptor tck was 'very gay' – somethg which offend lleagu and ctomers.

FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL

Jt unr a year ago, Ford created the 'Very Gay Raptor' rponse to a ment ma about the Ford Rang... * ford gay raptor case study *

In September 2021, ABC 10 News reported that Ford of Germany had created the r rponse to a social media post that referred to the "Performance Blue" lor optn on Ranger Raptors as "very gay.

On June 21, 2022, nearly a year later, Ford News Europe posted a vio to s YouTube page tled, "Ford's Very Gay Raptor Ref 'Tough' for a New Generatn. Ford lled out a homophobic rponse to a Ranger Raptor vio last year by creatg the real-life "Very Gay Raptor. In a 2022 prs release about the tck, Ford said the vio was meant to tease the appearance of the "Very Gay Raptor" as well as the Next-Gen Ranger Raptor at the Goodwood Ftival of Speed, an annual U.

Ford's Very Gay Raptor Ref 'Tough' for a New Generatn.,. "FORD'S 'VERY GAY RAPTOR' SET TO REDEFINE 'TOUGH' AT GOODWOOD. "Fact or Fictn: Ford Built a 'Very Gay' Raptor?

INSIGHT & STRATEGY | FORD: VERY GAY RAPTOR

In June 2021, Ford of Europe celebrated the 25th anniversary of s Gay, Lbian or Bisexual Employee Rource Group (GLOBE ERG) and Ford of Germany was… * ford gay raptor case study *

“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship. GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri.

The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond. As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player. Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics.

In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti. The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3.

WATCH: FORD HAS ROLLED OUT AN LGBT ‘VERY GAY RAPTOR’ TCK

When some dork on the ter attempted to mock the Ranger Raptor wh a homophobic slur, Ford doubled down and ma a Very Gay Raptor. * ford gay raptor case study *

0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13. It looks like the Ford executiv who uld have stopped their brand om beg the “Bud Light of Tcks” had already done the ed a year ago, when they ran the “Very Gay Raptor” — y, that is s real name — at a major motorsports event. The ad featur the Worlds Strongt Men to nvce you how tough the new “Very Gay Raptor” really is!

The ad shared by London featur Rob Kearney, the first openly gay petor the World’s Strongt Man petn, talkg up the allyship he found the event. Others also recently posted promotnal vios of the “Very Gay Raptor, ” a rabow flag-becked versn of the $56, 000-pl tw-turbo performance tck:.

The only thg that’s wrong about the statements is that the “Very Gay Raptor” isn’t somethg new.

IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’

Case Study Very Gay Raptor for Ford F-150 Raptor by VMLY&R * ford gay raptor case study *

“Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg ‘Very Gay Raptor’ and the Next-Gen Ranger Raptor along for the ri, ” Ford said a news release last June, clarg that the tck would “refe ‘tough. “Created 2021, ‘Very Gay Raptor’ was born rponse to a negative ment on social media, wh Ford renrg s most bada** nameplate sparklg gold adorned wh rabow graphics, ” the news release said.

FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?

✨? #VeryGayRaptor. Footage of the “Very Gay Raptor” also featur promently a rep of Ford’s numero petn rs and productn specials at Goodwood last year:. Whereas prevly an ostentatly woke mpaign specifilly targetg nsumer products that are cidly unwoke would fly unr the radar for most people, the “Very Gay Raptor” sudnly seems like a “Very Bad Ia” — particularly for a pany stgglg other areas at prent that has to sell the Ford Ranger Raptor to a mostly male, generally nservative clientele that’s not nsirg a sendhand Nissan Leaf the Raptor’s stead.

(Before Mulvaney), ’ll be cur to see what Ford do wh the “Very Gay Raptor” and what kd of publicy gets over the next few months. Advertisg, Automobile, Boytt, bs and pani, Culture, Homosexual Agenda, inty polics, LGBT, social media, Transgenr, Tweet, vio, wokens. Ford: Very Gay Raptor.

But unfortunately, that ‘tough’ culture n sometim e wh an unrcurrent of toxic masculy, wh discrimatn and homophobia creepg to everyday nversatns. This me to light when Ford lnched s most ‘badass’ nameplate, the Ranger Raptor via film on YouTube – one menter remarked that the lour was “Very Gay… pat ‘BlackNGold’ stead”.

REPORT: FORD’S ‘VERY GAY RAPTOR’ A RPONSE TO A GAY SLUR

The rponse phenomenal but mixed, wh many llg for Ford to make the ‘Very Gay’ Raptor real, and others exprsg disgt, and threateng to boytt the brand. As a brand wh a long-term mment to LGBTQ+ allyship and a passnate LGBTQ+ employee base, the rponse to Very Gay Raptor spired Ford to go even further.

CONSERVATIV ARE GOG AFTER FORD’S VERY OLD, VERY GAY RAPTOR

Our Ia:The ia behd Very Gay Raptor was simple: Ford believ that beg ‘tough’ clus beg unaaid to challenge discrimatn, so they began a missn to ‘refe tough’ - even at the risk of alienatg s own first step ‘refg tough’ began as social clapback to a homophobic ment – the Very Gay Raptor appeared wh s digal pat job, emblazong the vehicle wh a gltery rabow pat job, and the msage ‘very gay was a pliment, right?

A real-life Very Gay Raptor, the unpromisgly clive pick-up tck, buted at Cologne’s Christopher Street Day Pri para, wrapped 30 metr of rabow and gold glter alpha foil and fished wh heart and rabow ls, makg headl around the world. Garnerg attentn, where ever went – Very Gay Raptor ntued s missn to ‘refe tough’ as the talyst to a seri of ‘Tough Talks’; difficult nversatns hosted by Gareth Thomas, the first openly gay ternatnal gby player’, created for YouTube. This Summer Very Gay Raptor was embedd the heart of this inic motorg event, brgg ‘Tough Talks’ to a live dience for the first won’t stop there.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

Very Gay Raptor’s missn to drive dtry change ntu... When me to the ‘IRL Very Gay Raptor’ Ford let speak for self. Wh hours, the #VeryGayRaptor was trendg on social media and quickly beme Ford of Europe’s most succsful anic social media posts ever.

FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

Rults and Learngs:A batn of bold earned media activy and leveraged media partnerships rulted the The Very Gay Raptor story performg credibly well wh 144 piec of verage and a reach of over 22 ln.

The story was also n by mastream media; standout publitns to have wrten about the Very Gay Raptor clu: UniLad, Viral Thread, Yahoo News, Men’s Health US, Tetu, Merkur and Fox News.

5M followers) posted a posive vio of the #VeryGayRaptor, viewed 5.

FORD'S VERY GAY RAPTOR READY FOR GOODWOOD ACTN

3k mentsThe Very Gay Raptor has kickstarted Ford's learship of a cross-dtry anti-discrimatn program lled Drivg Pri to help transform the tegory. Very Gay Raptor. Ford Very Gay RaptorWhen Ford Germany recently unveiled s new blue Ford Ranger Raptor, got plenty of praise, but there was one piece of feedback the pany said “stopped our tracks.

— But that blue lor is very Gay!! ” What happened next was a masterclass shuttg down homophobic a vio released on Twter by Ford Europe, the tomaker revealed s new and improved “Very Gay Raptor” cked out rabows and gold glter. A 60-hour procs saw the vehicle draped rabow and gold glter Alpha foil, then topped wh rabow and heart isn’t even the first time that Ford has cked out a Gay Pri vehicle.

About two weeks after the vio was released, one YouTube viewer mented that the lour of the tck was ‘very Gay’, suggtg that Ford pat ‘BlackNGold [sic] or mo’ stead.

FORD INTRODUC THE “VERY GAY RAPTOR” AND IT’S THE MOST AWOME CLAPBACK EVER

In rponse, on 25 June, Ford tweeted a digal animatn of the Raptor cked out wh a new rabow and glterg gold pat job, along wh the ptn ‘Very Gay was a pliment right?

FORD CLAPS BACK AT HOMOPHOBIA WH VERY GAY RAPTOR

’, Happy Pri, and #VeryGayRaptor. London-based agenci VMLY&R, MakerHoe and Hill+Knowlton Strategi, then worked wh Ford to create the Very Gay Raptor pickup real life and take to the streets of Cologne, Germany, celebratn of Pri Day.

The Very Gay Raptor mpaign all began when someone mented that the new Ranger Raptor pickup tck was ‘very gay’. Shields: A uple of days after lnched, our -hoe producer and the director of the film told someone had mented on the vio to say that the blue Raptor was ‘very gay’. How quickly did you create the digal Gay Raptor after spottg the ment?

FORD F-150 RAPTOR - "VERY GAY RAPTOR"

Why you ci to expand on the ia by creatg the Very Gay Raptor real life? Where else will the Very Gay Raptor travel and why?

“VERY GAY RAPTOR” BUILT BY FORD

We’ve also recently lnched a ntent seri lled Tough Talks, which Welsh gby player Gareth Thomas driv the Very Gay Raptor around and terviews people about the notn of beg ‘tough’. ​​​​​​​Watt: There were also a lot of people who wanted to riff off of this ia and started creatg loads of ‘Very gay this’ and ‘Very gay that’ py for the brand. The Performance Blue Ford F-150 Raptor that spired the ‘Very Gay Raptor.

*BEAR-MAGAZINE.COM* FORD GAY RAPTOR CASE STUDY

Ford Claps Back at Homophobia wh Very Gay Raptor - The News Wheel .

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