Gay Water, a new nned cktail, wants to be the anti-Bud Light | CNN Bs

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GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

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He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

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Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Take a look at the bt gay films om Cha, Hong Kong, Japan, Malaysia, the Philipp and Thailand.

Gay rights, and reprentatn of gay men on screen, vary hugely om untry to untry, offerg a rich diversy of fascatg movi.

If east and south-east Asian films about gay men rarely make to DVD, films about lbians are rarer still. We hope that, wh classic lbian tl beg creasgly succsful, albe at a shamefully slow rate, a future list on gay female east Asian films will appear the future.

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The bananas plot is pure mp: transvte performer Eddie (played by Peter, later the fool  Akira Kurosawa’s Ran (1985)) strik up a fierce rivalry wh another drag queen Shju Ni-chōme, Tokyo’s gay ghetto.

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Eddie tri to fet harrowg memori of killg his mother – and anyone who knows their Greek tragedy will send-gus the inty of the manager of a gay bar wh whom he then shacks up.

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A direct fluence on Stanley Kubrick’s A Clockwork Orange (1971), Funeral Para of Ros gleefully subverts all notn of rpectabily, givg the viewer an unashamed snapshot of 1960s Japane gay subculture on the way, as queers Tokyo speak their mds to the mera.

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