New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

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Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. 

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GAY MILLER

Browse over 400 tnal rourc created by Gay Miller the official Teachers Pay Teachers store. * gay miller light can *

GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. By Gay Miller.

Ask Gay Miller a qutn. In 2014, Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * gay miller light can *

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

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Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.

In a sea of nned cktails, Gay Water wants to stand out.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

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Move Over Bud Light, Gay Water Is Here and It's Queer - INTO .

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