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data-ttid="BodyWrapper"><div class="body__ner-ntaer"><blockquote class="BlockquoteEmbedWrapper-sc-SdiGL jPeLne blockquote-embed"><div class="BlockquoteEmbedContent-RbGs gmbtPx blockquote-embed__ntent"><p>After receivg backlash for s partnership wh trans actor and social media star Dylan Mulvaney, Budweiser has released a new patrtic ad featurg s signature Clysdale horse mast. . . . The ad shows the Clysdale gallopg past patrtic symbols, such as people raisg an Amerin flag and the Lln Memorial.</p><le-embed name="align-right" attrs="[object Object]" childTyp="" hasProducts="false" ntentType="llout:align-right"><p><em>—CBS News.</em></p></le-embed></div></blockquote><p class="paywall"><em>A Zoom ll.</em></p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall"><strong class="small">WRITER:</strong> We open on a horse. Cut to, like, a farmer. Then a welr. Then a man on a horse. Maybe a jockey. We hear a voice-over. Recg the Gettysburg Addrs.</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> I like that.</p><p class="paywall"><strong class="small">ACCOUNT EXEC:</strong> Do that make any sense, though?</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Maybe let’s back up. Jt to rep. We need somethg that appeals to our base. Sends a clear msage about who we are as a beer and as a brand. Amerin. Mascule. Tough.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall"><strong class="small">EXEC:</strong> While at the same time eply feme and open to new and excg sexual ias.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Exactly.</p><p class="paywall"><strong class="small">EXEC:</strong> While also g hors.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> A w would be a spot that almost says somethg but don’t.</p><p class="paywall"><strong class="small">WRITER:</strong> What about this? We open on a field. Midwt. One of those plac they grow wheat or whatever. A lone farmer. He ns his hand over the tops of the wheat.</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Y. Y. And maybe we notice—’s subtle—maybe we notice that his bare mcular cht is gleamg wh sweat.</p><p class="paywall"><strong class="small">WRITER:</strong> Y. That’s very good. And we pull back to reveal another farmer. Also male. Also half nu and sanely f. And he has a look that says, “Let’s do this.”</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Wa. Do what?</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Shoe a horse, perhaps. Throw lumps of hay. Maybe get on. It don’t matter. They hold hands.</p><p class="paywall"><strong class="small">EXEC:</strong> Are there hors?</p><p class="paywall"><strong class="small">WRITER:</strong> Two. Runng. Slo-mo. We know they’re nng to go have sex.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> But is on brand?</p><p class="paywall"><strong class="small">WRITER:</strong> It is if the farmers’ wiv are also the field. Young. Betiful. Possibly pregnant. They share a look that suggts “Those hbands of ours.”</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Cut to a nstctn se. A pickup tck. Men load wood. Or bricks.</p><p class="paywall"><strong class="small">EXEC:</strong> A horse nearby.</p><p class="paywall"><strong class="small">WRITER:</strong> Maybe chill on the horse thg, Glen.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Or maybe ’s a flag factory. Amerin flags everywhere. The workers stop and look up at the flags wavg the breeze.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall"><strong class="small">WRITER:</strong> And when we cut back all the men are drag.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Wa. Why?</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Why <em>not</em> is the qutn.</p><p class="paywall"><strong class="small">WRITER:</strong> Big mcl. But also a lovely ball gown and a tiara.</p><p class="paywall"><strong class="small">EXEC:</strong> O.K. I buy . But what other imag say red-state Ameri like nstctn workers drag?</p><p class="paywall"><strong class="small">WRITER:</strong> The Grand Canyon. Firefighters. The Lln Memorial.</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Y. But we e C.G.I. to make Lln wk.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p class="paywall"><strong class="small">STRATEGIST:</strong> Is that legal?</p><p class="paywall"><strong class="small">EXEC:</strong> Could he be holdg a n of Bud Light?</p><p class="paywall"><strong class="small">WRITER:</strong> Farmers, fields, hors, someone dog somethg wh horsho, roos, a kid on a horse, wheat, fields, wboy hats . . . but all the while we hear John Mellenmp’s “Ltle Pk Ho.” But sung by the Whiffenpoofs.</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Perfect. And everyone is trans. Not overtly.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Sorry. I worry we’re strayg a b. Maybe let’s foc on the script.</p><p class="paywall"><strong class="small">WRITER:</strong> “Mr. Gorbachev, tear down this wall!”</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> I love that. Sputnik. We uld show Sputnik. Old footage. The moon landg. Pearl Harbor. Watergate. The are jt words, I know. But still.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> What do that have to do wh ?</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-5 viewport-monor-anchor"></div><p class="paywall"><strong class="small">WRITER:</strong> Walls. Metaphoril walls. We’re tearg them down. By buildg new on. Listen. Jt listen. A voice is heard, over the imag. “Ameri. Who are we? Where are we? How are we? We’re good. How are you? Look. Ameri is more than jt beer. It’s all of . Together. But apart. The Amerin way.”</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> That’s amazg.</p><p class="paywall"><strong class="small">strategist:</strong> Is , though?</p><p class="paywall"><strong class="small">exec:</strong> Apparently, a pony isn’t a baby horse, jt a breed of small hors.</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> “Ameri. You big place, you. Strong and bold. Gay and straight. Hungry for sex of all kds. And, after, maybe you’re thirsty. This story of Ameri isn’t jt about beer. It’s about you and me. And beer.”</p><p class="paywall"><strong class="small">WRITER:</strong> Love.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Do we lose the sex stuff?</p><p class="paywall"><strong class="small">EXEC:</strong> I like .</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-6 viewport-monor-anchor"></div><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Fields. Farmers. Wheat. Monuments. Hors . . .</p><p class="paywall"><strong class="small">EXEC:</strong> Poni . . .</p><p class="paywall"><strong class="small">ART DIRECTOR:</strong> Fishg. Men huggg. Men wrtlg. Showerg. Campg. Salutg. In uniform. Out of uniform. No uniform. We’ll hear sweepg mic. We’ll say words. The words will have almost no meang.</p><p class="paywall"><strong class="small">WRITER:</strong> I like this a lot.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> We’ll appeal to no one and everyone. Which is brave. Bee dar to say nothg.</p><p class="paywall"><strong class="small">EXEC:</strong> And that’s the Budweiser brand. Purely Amerin.</p><p class="paywall"><strong class="small">STRATEGIST:</strong> Owned by Belgians. Let’s show the client. ♦</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><asi class="PersistentAsiWrapper-VGrR daRVRt persistent-asi" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box ArticlePageSplAdRail-OyjwD jikppc"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="ArticlePageSplAdRailContent-jsltpq iZDmmY spl-ad-rail-ntent"><div class="ArticlePageSplAdRailTop-jUrrVY jzzFg"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="po568e"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div 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Kenough!" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl bcywvc summary-em__ntent"><div class="RubricWrapper-dKmCNX kImuKS bric bric--disvery SummaryItemRubric-dguGKN fYiFyD summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Sketchpad</span></div><a class="SummaryItemHedLk-civM cZPaWG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div class="SummaryItemHedBase-hiFYpQ iIjKeM summary-em__hed" data-ttid="SummaryItemHed">“Barbie” Tie-Ins Everywhere? Kenough!</div></a><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jMoLpX"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><img alt="“Barbie” Tie-Ins Everywhere? Kenough!" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd jxOIpm cPtisA summary-em__k">Pk vyl at the to shop, pk sunscreen at the dgstore, and Ken operatg the mammogram mache.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY cgDBtc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH dSEWiO byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd jslZfG gnILss byle__preamble">By </span>Wendi Aarons</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff ewgXAt summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-right summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dqlGhv" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jMoLpX"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><img alt="A Defense of the Uglit Buildg Paris" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl bcywvc summary-em__ntent"><div class="RubricWrapper-dKmCNX kImuKS bric bric--disvery SummaryItemRubric-dguGKN fYiFyD summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Cultural Comment</span></div><a class="SummaryItemHedLk-civM cZPaWG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div class="SummaryItemHedBase-hiFYpQ iIjKeM summary-em__hed" data-ttid="SummaryItemHed">A Defense of the Uglit Buildg Paris</div></a><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jMoLpX"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><img alt="A Defense of the Uglit Buildg Paris" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd jxOIpm cPtisA summary-em__k">The Tour Montparnasse has never been loved.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY cgDBtc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH dSEWiO byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd jslZfG gnILss byle__preamble">By </span>Col Marshall</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff ewgXAt summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only 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Heargs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl bcywvc summary-em__ntent"><div class="RubricWrapper-dKmCNX kImuKS bric bric--disvery SummaryItemRubric-dguGKN fYiFyD summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Blt’s Kvetchbook</span></div><a class="SummaryItemHedLk-civM cZPaWG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div class="SummaryItemHedBase-hiFYpQ iIjKeM summary-em__hed" data-ttid="SummaryItemHed">Tensns Rise at the U.F.O. 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bud light gay rodeo

Consired one of the top events on the gay roo circu, Canada's only official gay roo is attractg petors om across the untry and the U.S." name="scriptn

Contents:

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

One newly lnched pany is releasg &quot;Gay Water&quot; a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * bud light gay rodeo *

Disney is a particularly pellg se, that ially remaed quiet about Florida’s “Don’t Say Gay” bill and was wily cricized for by LGBTQ groups and advot.

Beyond the 2016 “Labels” spot, the Bud Light Party mpaign also clud a fun ad about gay weddgs. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

“Our missn is to -stigmatize the word ‘gay’ and create reprentatn spac that tradnally don’t have queer-owned products." * bud light gay rodeo *

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

Page topic: "BUD LIGHT WORLD GAY RODEO FINALS - CONTESTANT PACKET". Created by: Timothy Dean. Language: english. * bud light gay rodeo *

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’

* bud light gay rodeo *

Gay Water’s brandg is full of playful, suggtive msagg.

TELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALYTELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALY

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney.

BUD LIGHT WORLD GAY RODEO FINALS - CONTESTANT PACKET

Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats. When you really thk about, how many products n you thk about that have ‘gay’ the tle?

'WE’VE GOT BUD LIGHT AS A SPONSOR': CANADA'S ONCE-SECRETIVE GAY ROO SHOWS SIGNS OF CHANGE TTLE UNTRY

“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. And while the Bud Light brand has been all but annihilated via a surprisgly effective boytt, one entreprenr is lookg to palize on the LGBTQ+ anxiety wh a nned cktail lled “Gay Water.

*BEAR-MAGAZINE.COM* BUD LIGHT GAY RODEO

'We’ve got Bud Light as a sponsor': Canada's once-secretive gay roo shows signs of change ttle untry | Natnal Post .

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