'We’ve got Bud Light as a sponsor': Canada's once-secretive gay roo shows signs of change ttle untry | Natnal Post

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’
• TELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALYTELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALY
• BUD LIGHT WORLD GAY RODEO FINALS - CONTESTANT PACKET
• 'WE’VE GOT BUD LIGHT AS A SPONSOR': CANADA'S ONCE-SECRETIVE GAY ROO SHOWS SIGNS OF CHANGE TTLE UNTRY
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Disney is a particularly pellg se, that ially remaed quiet about Florida’s “Don’t Say Gay” bill and was wily cricized for by LGBTQ groups and advot. Beyond the 2016 “Labels” spot, the Bud Light Party mpaign also clud a fun ad about gay weddgs. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36.

The pany also sells “Gay Water” tumblers and tcker hats.

ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’

When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product.

TELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALYTELL BUD LIGHT: GAY ROO PROMOT CELTY, NOT EQUALY

However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home. ” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. And while the Bud Light brand has been all but annihilated via a surprisgly effective boytt, one entreprenr is lookg to palize on the LGBTQ+ anxiety wh a nned cktail lled “Gay Water.

” The drk borrows om the name the gay muny has long ed for a simple vodka and soda cktail. I drk a lot of water, GAY WATER!

BUD LIGHT WORLD GAY RODEO FINALS - CONTESTANT PACKET

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson said. The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent. We already have gay water.

I ll dibs on Gayteraid©️. But Bud Light is the gay water. " Ball lik to pot out that rporatns are far om perfect, wh disturbgly homogeno workplac that are far om beg tly diverse, clive or equal.

'WE’VE GOT BUD LIGHT AS A SPONSOR': CANADA'S ONCE-SECRETIVE GAY ROO SHOWS SIGNS OF CHANGE TTLE UNTRY

A Harvard Universy study that analyzed data om over 4 ln tts of attus between 2007 and 2016 found anti-gay bias had creased by 33% over the 10-year perd.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

In an terview on 60 Mut 1997, Disney CEO Michael Eisner fend his pany's clive stance: "We do not put up signs that say, 'No Blacks Allowed, No Jews Allowed, No Homosexuals Allowed'... Bud Light is the ma sponsor of many gay roos. Jt as tradnal roo, ws, hors and goats are abed by gay roos.

There was at least one fatally-jured steer at a Mnota Gay Roo, acrdg to Mercy for Animals.

There is no benef of gay roo.