Mike And Ike Head For Gay Divorce
Contents:
- MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
- WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce. And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg. Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood.
WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce. ” Is the world ready for a maybe-gay ndy? Nobody really thks that Mike & Ike ndi e your gay romance to go bad – so ’s not a qutn of product feature.
And nobody at the ad agency is attemptg to say – “Mike & Ik – the ndy for people who believe gay marriage, even bad on. No, the bad gay romance thg is jt kd of funny. Gay marriage is a crtg a huge wave all over the world; jt as I wre this, the French Senate approved the “Loi Tbira, ” th makg gay marriage and adoptn the law of the land.