Mike And Ike Head For Gay Divorce
Contents:
- MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
- WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce.
And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg.
Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood. Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce. ” Is the world ready for a maybe-gay ndy?
WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
Nobody really thks that Mike & Ike ndi e your gay romance to go bad – so ’s not a qutn of product feature.
And nobody at the ad agency is attemptg to say – “Mike & Ik – the ndy for people who believe gay marriage, even bad on. No, the bad gay romance thg is jt kd of funny. Gay marriage is a crtg a huge wave all over the world; jt as I wre this, the French Senate approved the “Loi Tbira, ” th makg gay marriage and adoptn the law of the land.