Mike And Ike Head For Gay Divorce
Contents:
- MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
- WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce. And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg.
WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood.
Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce.
” Is the world ready for a maybe-gay ndy? Nobody really thks that Mike & Ike ndi e your gay romance to go bad – so ’s not a qutn of product feature. And nobody at the ad agency is attemptg to say – “Mike & Ik – the ndy for people who believe gay marriage, even bad on.