Why Mike & Ike's gay divorce is part of the future of brandg

MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN

Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce. And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg. Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood.

Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce. ” Is the world ready for a maybe-gay ndy? Nobody really thks that Mike & Ike ndi e your gay romance to go bad – so ’s not a qutn of product feature.