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iQRjga ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG daohZh"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX iJOI bric SplScreenContentHearRubric-cLHEJQ jtnvuB"><span class="RubricName-fVtemz cLxcNi">Cover Story</span></div><div class="RubricWrapper-dKmCNX iJOI bric BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearRubricIssueDate-hwZTNp iUEiRd gNqQgg bsnjka"><span class="RubricName-fVtemz cLxcNi">September 2021 Issue</span></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd HXZX dfelga">“I Got a Send Chance”: From Puff Daddy to Diddy to Love</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd iIQkwc dJrDEb">Sean Combs was the origal fluencer. Now the artist and mogul is fg his next era—and lnchg a rerd label. </div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE SqSZg"><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/trsie-mclan-ttom">Trsie McMillan Cottom</a></span></span></p><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">Photography by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/rlos-kao-arjo">Carlos “Kao” Arjo</a></span></span></p><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">Styled by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/june-ambrose">June Ambrose</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2021-08-03T07:00:00-04:00" class="SplScreenContentHearPublishDate-bMGEVk dznGfh">Augt 3, 2021</time><div class="SocialInsWrapper-hKMEXV 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CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh izlawS viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU foKBbl bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed 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class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp"><strong>Crossg the thrhold</strong> of Sean Combs’s Los Angel home is an immersive experience. The first level is almost entirely glass on two sis; you n see the Pacific om every rner. As you stand at the center of the great room wh all the glass doors open to the temperate climate, an fy pool ont of you bleeds to the edg of the ocean and the sky. There is a curated Cîroc llectn to the right and artfully amed fay photos to the left. Wh moments of enterg, a member of his staff offers you a drk and sets out a lovely spread of hors d’ovr. A chef was for you to appear hungry. Mic streams overhead, first om Nigeria’s Aobeat pneer Fela Kuti, then Michael Jackson’s <em>Off the Wall</em> album. I dub the playlist “Global Black Dopens” my md for how broadsts the man who liv here. As I wa for Combs to jo , a steady flow of sually drsed people attend to my fort. The hospaly is both overt and nspicuo. You will enjoy yourself here or someone will die tryg.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ hSLYci"><div class="IameEmbedAspectRatWrapper-hFVJps BKpgQ"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="100" width="350" sandbox="allow-scripts allow-same-orig allow-popups allow-popups-to-pe-sandbox" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><p class="paywall">We are meetg on a bltery Wt Coast day, a Friday. Mr. Combs is hard at work. Emergency lls keep him om jog right away, and I wonr what nstut an emergency for a global celebry bsman. People scuttle up and down the stairse wh a ceptive lackadaisilns that feels more L.A. than the Harlem htle that produced an amb young man the world would first meet as Sean “Puffy” Combs. His publicist says they ed to take summer Fridays, that mythil thg I have heard of where New Yorkers break early on Friday afternoons to pe the cy heat. For all the trappgs of ease, this is clearly still a place where work gets done.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="jmzyvf"></div></div><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ hSLYci"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="113" width="200" sandbox="allow-scripts allow-same-orig allow-popups allow-popups-to-pe-sandbox" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><p class="paywall">Combs scends the stairs jt as a hoe staff person (I have no ia what you ll a waer a private home) replac my first glass of red we wh my first glass of champagne. Impecbly groomed, he still walks like a Harlem du. It is an attu as much as is a rhythm, although he do move like a gymnast or dancer. Combs is wearg the classic hip-hop uniform that he helped enshre our popular imagatn: whe tee, track pants, and diamonds. A nameplate necklace wh “Love” bejeweled rose and whe ton glimmers like neon pop art. He wel me and my assistant wh a bear hug. When I mentn is one of my first hugs sce COVID-19 ma human ntact feel dangero, he back for another. Sean Combs lik to spread the love.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">After takg a few more lls and offerg a scere apology for keepg me wag, Combs mov our chat outsi. His stcts for mise-en-scène are on full display. We s on a woon bench at the edge of his fy pool like sweethearts as he stcts his staff to make the settg “sexy.” That means movg a centerpiece of pk tea ros om si to our feet, for ambience. He lls for an ebony pashma—not a blanket, he specifilly asks for a pashma—to help me ward off the chill the air. I am settled, but he thks I uld be more fortable. He wraps me the massive woolen throw like a burro, fixg the edg to his satisfactn. His hands are elegant and petent, much like the man himself. I tell him he was obvly raised right, and he ncurs easily. “I love the pany of women and I take re of you,” he says. It is his way.</p><div class="GenericCalloutWrapper-tojWn bjDsAS llout--has-top-borr" data-ttid="GenericCallout"><div class="ExternalLkEmbedWrapper-hNDkqw SqhAH" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy kAxHEA"><a aria-label="Return to <em>V.F.</em>’s Y2K bonanza" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd kQsgcA ldPVhb">Return to <em>V.F.</em>’s Y2K bonanza</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV dQMQjq in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Return to <em>V.F.</em>’s Y2K bonanza" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w" siz="100vw"/></picture></a></div></div><p class="paywall">Warmed si om the we and outsi by the worsted wool, I get down to bs. Combs is not hant. He knows what he wants to talk about. “I actually s here every morng, ’s where I e and I medate.… I’m not gog to lie; this ocean saved my life, changed my thkg,” Combs tells me.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">The man who turned hip-hop culture to a global liftyle brand the go-go 1990s has a lot to thk about durg the cultural upheaval of the 2020s. “I am the happit I’ve ever been life, I lgh the most, I se the most, I breathe the most,” he tells me. In a word, Combs has love on his md.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="BodyWrapper-kufPGa kguvOC body ArticlePageBodyGridContaer-jrMoA-d xjuw body__grid-ntaer" data-ttid="BodyWrapper"><div data-ttid="feature-large-llout" class="CalloutFeatureLargeWrapper-cGjDsT cRYbKS"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human Person Coat and Jacket" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kIXbGQ ptn AssetEmbedCaptn-fNQBPI fmQnYP asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnText-bHjzlu iUEiRd hBkROF iXWezO ptn__text"><strong>ALL ABOUT THE LOVE</strong> Sean Combs, photographed Los Angel July 8, 2021. Jacket by <strong>Baja East;</strong> pants by <strong>Tom Ford;</strong> sho by <strong>Pl Stuart;</strong> necklace by <strong>J & F Jewelry;</strong> watch by <strong>Cartier;</strong> rg by <strong>Lorrae Schwartz.</strong></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></figure></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp paywall"><strong>“Love” is Combs’s</strong> latt nom plume. Born Sean Combs Harlem 1969, the 51-year-old bsman has had several nam through the years. His staff talks about the as eras. I ask Combs if that is how he thks of them. “Yeah, I do,” he says whout hatn. The name chang are about the almost-billn-dollar brand he built. Each one signals an iology and a strategy. Combs lls them off easily enough. “You have the Puff Daddy era, that’s like this young, brash, bold hip-hop, unapologetic swagger on a ln and jt fearlsns and really dog for the art and rooted, the only thg I know is hip-hop. I don’t know about changg the world or anythg like that as possible.” The Puff Daddy era is not jt Combs’s cultural foundatn, is also a fg moment for pop culture.</p><p class="paywall">As the late 1990s were givg way to the 21st century, Sean “Puff Daddy” Combs had taken hip-hop inography to sle. Much has been ma about the shy sus and over-the-top vios that ma Bad Boy Rerds, Combs’s eponymo rerd label, a massive h factory. Perhaps too much has been ma of , at the expense of unrstandg what Combs meant the culture. It is somethg to which his team is very sensive—what they might thk of as his rightful ntext. In fairns to the dience, was hard not to be distracted by the shy thgs. They were signed to distract. The visuals, the braggadoc, and the drama kept entertaed the 1990s and early 2000s. But beneath the showmanship was Combs the novator. He unrstood hip-hop as a liftyle at a time before “fluencer” had entered our cultural lexin. His image looked larger than life 1999, when nsumers watched mic vios on televisn and bought cloth at shoppg malls. We were still sendg SMS msag on our cellular phon and two-way pagers as Combs was makg hip-hop art that predated visually driven social media culture. He was a GIF mache before we knew what a GIF was or how, 15 years the future, makg viral ntent uld turn anyone to a celebry. Most of the celebri om the Puff Daddy era are locked a social media limal space. Try to fd, as I did recently, an Insta-qualy image of your fg pop culture memori before 2010. There may be some YouTube vio or a few gray GIFs. You will remember the moments as important, the actors as celebri, but they were massively huge before we had the technology and taste for <em>ntent.</em> Content is now kg, and Combs was one of the first mega-celebri to turn mic, art, fashn, and brandg to a ntent mache.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ev321g"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">A search for Puff Daddy’s peers on Twter, Facebook, or TikTok GIF archiv turns up ltle for his 1990s hort of cultural ambassadors. Suge Knight, Tupac, and Dr. Dre are direct parisons, but broar cultural ins like Michael Jordan and Leonardo DiCapr are also exampl of celebri whose stardom seems fossilized the medium of that time: outdated gossip blogs, perdils, and Gen X memory banks. Bad Boy-affiliated artists are an exceptn. There are clips of Junr M.A.F.I.A. and Lil’ Kim and Biggie and Puff himself all over social media. They look as morn as celebri who were beg born the year that the East Coast-Wt Coast wars were at their peak. Audienc have dragged the Puff Daddy analog inography to the digal ntent era bee the image that Puff built still looks h. That speaks to Combs’s cultural prcience and to his htle.</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">In many ways, <strong>DIDDY WON.</strong> He proved that he was more than a “mic guy” who got lucky.</p></div></asi><p class="paywall">Combs talks a lot about beg a htler. It is the bedrock of his first eras. It is how a young Black man, raised by a sgle mother at a time when that overtermed how ltle the world expected om you, turns himself to a global liftyle brand. “I always was a htler, always. My father, my first paper route was when I was 12 years old bee my mother said she uldn’t get no sneakers and I wasn’t old enough to work,” he says. His father was murred when Combs was two. Still, his father’s legacy of makg ends meet by any means necsary is foundatnal to Combs’s tobgraphy. It’s a well-worn vigte, but his father’s legacy feels very tactile when he tells . We are stg at the edge of an ocean, and yet Combs n still reach back and touch the hunger that shaped his outlook on the world. At one pot durg our leisurely afternoon together, he tak me to a small stud the back of his home. There is a massive picture of 22-year-old Puffy and 19-year-old Notor B.I.G. standg pre-gentrified Harlem. He pots to himself and says, “Look at him. He was hungry. You n’t beat a man who still has that hunger but now I got all the rourc. He n’t lose.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Loss is somethg Combs knows about, even as he tri to stand down the evable toll that losg brgs to every life. The Puff Daddy era end wh vlence, loss, and trma for the culture and for Combs, the man. “Puff Daddy had jt got through East-Wt war. Nobody wanted to get the room wh me. They thought they was gog to get shot.” That is when Combs started to thk of himself eras: “When I changed nam, I put perds on those eras.”</p><p class="paywall">The Diddy era was an homage to his brother Biggie, who clowned him about his rhythmic “diddy bop” swagger. “Then after Biggie, I jt, and after all of that, I wanted to get to other bs. And so Biggie had lled me Diddy bee of my bop, the way I walk, my swagger, and they got somethg lled the diddy bop, that jt, jt happens to, ’s not me, was somethg before me. That’s the diddy bop. It’s the way a brother would walk around, walk down the street.” The diddy bop story brgs to md the famo Gwendolyn Brooks poem “We Real Cool.” The poem is about that certa brand of Black mascule ol that looks like rebelln when is really a sperate plea for belongg. Brothers bop to prove that they have value a world that measur a man by his enomic value. Combs put the perd on his drama-lan Puff Daddy era when he hered his entreprenrial era 2002. Diddy was a moniker based on an ia of Black ol that, like Combs, wants to prove to the world what s posssor is worth.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="yhy768"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">The turn to bsman Diddy is steeped Combs’s htler lore. In actualy, the Diddy era is more ak to neoliberal rporate htlg—brandg, acquisns, and mergers—than is to street htlg. As hip-hop beme the facto multicultural youth culture at the turn of the century, Combs expand his fn of the culture to clu lucrative als wh liquor pani, an ele fashn brand, Sean John, found 1998, and brand partnerships. </p><p class="paywall">“His bs style is tuive and tense,” says hedge fund manager Ray Dal, who met Combs several years ago at a Forb event; Combs later asked Dal to mentor him. “He has a natural talent of seeg what is great—great talent others, great products, great ncepts—and tensely pursu brgg them out. He also is humble and empathetic. I had no ia how humble he is until I got to know him bee his public persona isn’t like that,” Dal ntu, addg, “Bee he is empathetic, he n feel what others feel which is a great asset fdg what they would like.”</p><p class="paywall">For a younger generatn, Diddy is known for at least a half dozen thgs other than mic. Bsman. Celebry host. Realy televisn judge. In many ways, Diddy won. He proved that he was more than a mic guy who got lucky. He translated his cultural domance to enomic power, wh all the plexi that entails. (Though he didn’t discs , a former employee sued him for sexual harassment and other work-related claims 2017; they settled the se two years ago. At the time, a Combs reprentative said, “This is a ivolo lawsu by a disgntled ex-employee who was fired for e.” A lawyer for the former employee did not rpond to <em>Vany Fair</em>’s quiry.) Along the way, he revented himself for new dienc while buildg succsful bs petive dtri like fashn, telemunitns, and technology.</p><p class="paywall">Dpe keepg him relevant and makg him a lot of money, somethg about beg those rarefied spac did not s pletely right wh Combs. Personal loss shak him. The mother of three of his six children, Kim Porter, died 2018. His mentor and iend Andre Harrell died 2020. He talks eely about how private loss moved him to rensir his life’s work. Combs scrib Porter as the love of his life. His dghters want him to settle down and get out of the streets. He knows what you are thkg, but he says there is no reason to expect a rx of the Diddy-Lopez romance. He and are jt iends. Of the social media post that set tongu waggg over the summer, he says that was jt a throwback post om a great time his life. I ph him gently on this bee the streets want to know. “It wasn’t no trollg volved, that’s jt my iend. And I don’t have nothg to say about her relatnship or her life.” Over the several hours we spend together at Combs’s home and later on Zoom, is clear that if any woman was gog to tie the renowned playboy down, would have been Porter. “And so, you know, I had to start to al wh when I lost Kim. ’Cse I was like, man, you had . I’m not sayg I would do any of differently. God willg—I would have had more time,” he says, then adds, “I look at my life as I got a send chance. I’m on my send mounta.” Losg Porter brought home for Combs that not only life is fleetg but so is public acclaim.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="1yvte"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Eveng Drs Fashn Gown Robe Human Person Art Patg and Daniel Curtis Lee" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kIXbGQ ptn AssetEmbedCaptn-fNQBPI fmQnYP asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnText-bHjzlu iUEiRd hBkROF iXWezO ptn__text"><strong>DADDY’S GIRLS</strong> Combs wh his dghters. From left: Chance Combs, Jsie Jam Combs, D’Lila Star Combs. Sean Combs’s at by <strong>Alexanr McQueen;</strong> sweater by <strong>Valento;</strong> pants by <strong>Dolce & Gabbana;</strong> sho by <strong>Clarks Origals;</strong> necklace by <strong>David Webb;</strong> rgs by <strong>L’Enchantr</strong> (left) and <strong>Lorrae Schwartz.</strong> Chance’s, Jsie Jam’s, and D’Lila Star’s drs by <strong>Maria Lucia Hohan;</strong> jewelry, their own. Throughout: groomg products by <strong>MAC</strong> (Sean Combs). Hair products by <strong>Aunt Jackie’s Curls & Coils</strong> and <strong>Dope as Frh;</strong> hair extensns by <strong>Outre;</strong> makp products by <strong>AJ Crimson</strong> (Chance, Jsie Jam, D’Lila Star). Chance Combs, Jsie Jam Combs, and D’Lila Star Combs styled by Bryon Javar.</span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></figure><p class="paywall">As private trmas brought Combs closer to God, the public trmas that fe the 2010s—police btaly, civil disobedience, and polil retrenchment—forced him to take a hard look at his legacy. I am amazed when he brgs up #MeToo before mentng Black Liv Matter. “If you livg on this earth and you tryg to keep on alg wh this sh, that a’t the way we gog to live. And people out there that are tired of . And ’s not jt a Black and whe thg. You know what I’m sayg? It’s jt tired of the way that don’t have to be. Like when they said was over—when they said the #MeToo, when was over, was over,” he says emphatilly.</p><p class="paywall">Combs se #MeToo as a qualified sign of progrs and evince that celebri n change the world. “The #MeToo movement, the tth, is that spired me. It showed me that you n get maximum change,” he says. What Combs wants now is for that maximum change to e for his tribe. Enter the Love era.</p><p class="has-dropp paywall"><strong>I rolled my ey</strong> when I first heard about Combs’s new name, Love. He announced a social media statement May and followed up wh a picture of the driver’s license that lists Love as his legal middle name. It is easy to be glib about the rebrandg. On a lser man sounds like an anthropomorphized “Live Lgh Love” sign om a disunt r store. But this is Sean Combs we are talkg about. He do not ask his people to brg snacks. He asks them to set up a “sexy suatn.” His stct for elevatg the mundane to an experience is part of his charm and his succs. What do he have planned for the Love era? Oh, jt a ltle jtice and a lot of Black palism. For Love, those are one and the same.</p><p class="paywall">“Love is a missn,” he tells me wh all serns. Combs is on a missn to lead a five-year takeover of…somethg. Perhaps of everythg? The tails are, shall we say, a ltle murky, but the passn is there. “I feel like that’s one of the biggt missns that will actually shift thgs. But bis that, we—the world—is different. We have the ter, we have the power, we have a culture, I have on a five-year plan.” That plan is for Black people, although Combs is reful to say that he lov everyone. He says many tim durg our talk that Love is about movg om “me to we,” and he has a very clear ia of who is clud that we.</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">“[I] was <strong>SENT HERE</strong> not to jt do those thgs that are kd of rooted personal succs but to be able <strong>TO TRANSFER</strong> to we, and do thgs that are <strong>REAL CHANGE</strong> and <strong>COMMUNAL SUCCESS.</strong>”</p></div></asi><p class="paywall">“My people takg time to feel like ’s all right to love. Take time to huddle up your tribe, take time to munite and know your power. Take time to heal. You know what I’m sayg, [takg re of] yourself whout feelg like, oh, you’re gog to be labeled a racist now bee you talk about takg re of yourself.” He is on a roll. This isn’t the Black preacher elegy. It has more fury and a faster nce. It is like a tt hip-hop verse. Combs wants to mol what lovg onelf n do for llective Black actn. In the wake of #MeToo and Black Liv Matter, Combs went lookg for guidance. He jumps up durg his recatn on Black love to retrieve a small journal. It looks out of place the home’s curated opulence. The tan, embossed ver has a ty lock, like a teenager’s first diary. The unled pag have quot wrten on them large block letters. Combs flips to the first page. It is a Jam Baldw quote: “Love do not beg and end the way we seem to thk do. Love is a battle, love is a war; love is a growg up.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">Growg up for Combs has meant g back to God. Diddy had “gotten so far om God,” Combs tells me. He had hunger and visn but was “so small.” Now, Combs believ he is steppg to his purpose. “It clicked and went om me to we, that [I] was sent here not to jt do those thgs that are kd of rooted personal succs but to be able to transfer to we, and do thgs that are real change and munal succs.” He drops the journal on the table as he tells me this. The wd tch the pag to reveal that most of them are blank, as if he has only started to figure this thg out. That ma me wonr: Who is guidg Combs’s growth his Love era?</p><p class="paywall">“I feel like God sent me, God, put on my heart, ‘What’s your purpose?’ I was lookg at all the thgs, ’s preachers and jt different people talkg about purpose bee I was like, man, purpose is somethg ep. Have I really found my purpose? I know I’m makg money and I’m succsful and I’m changg the game so lled, but is that my purpose? And then I really prayed on and God told me, ‘Your purpose is to play a part savg the Black race.’ And then I immediately, I was like, I need to talk to Harry Belafonte.”</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="qkvbmd"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Harry Belafonte was Mart Luther Kg Jr.’s nfidant and is a bona fi celebry. Belafonte ed his celebry stat to raise money for civil rights actns and anizatns. He has been vol about his disillnment wh morn celebry’s lack of social rponsibily, pecially among Black celebri. Belafonte’s 2012 ments that “high-profile artists” have “turned their back on social rponsibily” lled Combs’s peer Jay-Z out by name. (Belafonte and Jay-Z have sce renciled their public differenc.) The crique uld jt have easily been lobbed at Combs. Or, rather, at Puff Daddy and Diddy. He do not name this crique directly, but Combs seems aware of Belafonte’s penchant for crique. That is, part, why Combs lled Belafonte when God spoke to him about his purpose.</p><p class="paywall">Combs says Belafonte was a mol for the kd of activism he envisns for this next stage of his public life. “I was like, we were siar suatns. You know what I’m sayg? Comg om where we were havg a posn of power, beg celebri, and I was wonrg, how did [Belafonte] get so dug to [social actn]? And really ditg his life.” He has always been dited to somethg. But whereas young Combs’s ditn was to fay, iends, and makg enough money to buy the kd of eedom he felt like the world was nyg him, the elr Combs is dited to makg that eedom possible for others. He says he looked through “history” and at his own bgraphy durg his journey to the Love era. In that exvatn he saw the makgs of someone sted to save his people. “The person that was able to go and do Bad Boy, if he’s charge of brgg together, sounds like, ‘That’s the right motherfucker.’ ”</p><p class="paywall">I believe Combs. I also believe the women church who say God told them someone else’s man is their hband. If they like , then I love . Still, if I uld ask the women church one thg, would be the same thg I tried to ask Combs wh ltle succs: I believe God told you that you have been chosen…but did he tell everyone else?</p><p class="has-dropp paywall"><strong>Sean “Love” Combs</strong> is a man standg at the crossroads of several sea chang. He is a not-so-young man whose legimacy as a cultural in hg on his power to gate-keep youth culture. The fluencer culture has taken the prototyp that Combs helped novate and mixed merce wh social nscns. It is no longer enough to look slick or create the newt dance. Today’s celebry has to have a posn on climate change, whe supremacy, LGBTQ+ equaly, and polics. Combs is also a girl dad. He has six children, three of whom are 14-year-old girls at the time we speak. He wants his dghters to her the keys to his kgdom equal parts wh his three sons. Raisg a tr of girl boss tun a dad to the #MeToo movement. Combs is lookg back at the ternatnal playboy of his youth and a near future where his dghters bee young women. And above all, Combs is tryg to do the brand eratn that ma him succsful a climate that is openly hostile to what his brand reprents. Combs’s “Black excellence” is, practice, a celebratn of Black palism. And, if you have not noticed, a lot of people have labeled palism as enemy number one. It is a cultural high wire perhaps too th for a diddy bop.</p><p class="paywall">That won’t stop Combs om tryg. He lnched a diversy trag program wh the powerful Enavor this summer. The six-week urse is dubbed, te Combs fashn, “the Excellence Program,” and is signed to support aspirg entertament executiv hailg om unrreprented muni. It at a time when the entertament agency mol has e unr fire for s lack of racial diversy. It is part of Combs’s sire to e his platform for llective good. But his unrstandg of what nstut good may be at odds wh the muni om whom he draws some of his spiratn.</p><p class="paywall">In the sprg of 2021, Combs published an open letter to “rporate Ameri” which he mand that pani crease their spendg wh Black-owned media bs, sayg that “cremental progrs” ad-spend pary is unacceptable. Combs se himself as advotg for the Black nsumer the “If You Love Us, Pay Us” missive. But crics were quick to say his llout was hypocril, part bee Combs owns Revolt, a ble TV work that urts advertisg dollars. Rapper Noname is the kd of artist who would have been difficult to image Puff Daddy’s heyday. Noname is a fiercely pennt rapper who, along wh other ntemporary artists like Chance the Rapper, rebuffs the tradnal rerd-label al as both an artistic and polil statement.</p><p class="paywall">Former Bad Boy artists The LOX and Mase have publicly cricized Combs for trappg them what they felt were unfair als the past. Black palism, Noname alleg, would have one celebrate Combs’s dividual succs as social progrs. She said on Twter that Combs was “shamg whe rporatns for a palist bs mol he almost pletely replited.” This is not an isolated crique. It is a generatnal one. Younger dienc are rejectg uncril boosterism of palism. And a wir swath across pop culture, nsumers are monstratg a willgns to mand more om their para-social bti. That stct is que strong among young Black dienc, many of whom participated Black Liv Matter protts over the last two years. Hip-hop artists n still make a song like “Party and Bullsh,” for sure. But they nnot make whout the dience phg back on whether the bullsh was nsensual and if the party had a purpose.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">For his part, Combs tells me that he is not worried about brgg along those who disagree wh him. “I n’t get ught up that. I know where my heart is at, and you n’t jt do alone wh jt Black people. You got to have all typ of alli. And that’s one thg I’m good at, I’m good at beg a unifier, but I’m not gog to be a room wh other trib that protect themselv and make sure that they straight and not make sure that we straight. But also, I’m not a polician, I’m not tryg to be the kg or the dictator of somebody. I’m a boy om Harlem that me here to make a change. We all have our story.”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">“<strong>LOVE IS A MISSION….</strong> We have the ter, we have the power, we have a culture, I have on a <strong>FIVE-YEAR PLAN.</strong>”</p></div></asi><p class="paywall">Combs’s story is a hood Horat Alger tale. He started om the bottom and now he is here, as were. It was a hero’s tale that ma sense for where the culture was 1999, even where was 2005. The 15 years before the 2008 Great Recsn were a perd of unbridled enomic optimism. It was the era of the htle, and Black youth culture translated to an ethos, an inty, and an iology. Lter Spence is a profsor of polil science and Aina studi at Johns Hopks Universy. In his book on Black neoliberalism, he lls this hip-hop ethos the “Can’t Knock the Htle” mythology of morn Black palism. That myth ma sense the year 2000, when Black Ameri, particular, was battlg the war on dgs by extractg every ounce of opportuny om Bill Clton’s expandg enomy. Before fancial bubbl started burstg rapid succsn the 2000s, htlg felt mocratic. Anyone wh the right dream and the right grd uld make out of the hood, sometim lerally but ually metaphorilly. In 2021, htlg don’t sound fun. It sounds like the ddgery is, a set of pg rpons to a hostile social orr that has left lns of people behd. That kd of moment requir a different kd of story and maybe a different kd of storyteller. It isn’t that the htle is ad, but that valorizatn of the htle culture is surely on the rop. Hip-hop’s re nstuency wants to bate the veracy of htlg when predatory mortgag, stunt loan bt, risg rent, flat wag, and surveillance police stat choke the very life out of Black liv, Black hop, and Black htle. Combs speaks reverently about Black Liv Matter, llg “part of the Black Renaissance” and very much a “part of the Love era.”</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="jkas5j"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">“His public face and his entertament persona don’t show what’s gog on his head and behd the scen,” says Dal. “The way he his God-given talents, fancial rourc, and work to make products people love to buy, and then those rourc to make the world better for the Ain Amerin muny isn’t apparent.”</p><p class="paywall">The biggt challenge to the Love era is the ath of the Black palism joie vivre that produced Diddy’s first two acts. That don’t worry Combs. He thks the revolutn is foretold and his place has already been wrten by God. He is more worried that we have talked so much about ser stuff that we fot to have fun. Fun is Combs’s real bag, and he do not want dienc to fet that above all, Love is supposed to feel good. God didn’t jt give him a purpose. God also brought Combs to alignment wh his hight <em>equency.</em> “The fun part is the equency,” he exclaims. “The fun part [of the Love era] is the mic, the beat, the style, the rhythm, the walk, the talk, the fashn, the joy, the travels, the plac we have never been before.”</p><p class="paywall">As we are wdg down our time together, Combs keeps returng to the equency. He wants to create a vibe for the world to groove to. He v me back for a Soul Food Sunday bnch, llg an example of the Love-era equency he is all about creatg. He emphasiz that the soul food is healthy and the vibe is next-level. He looks potedly at the rerr that has been between all day, always part of his awarens. “I’m g back to mic, you know?” The room ps for a dramatic beat. Combs obvly wants this on the rerd, and is also clearly news to his team. Ever ntrol of his narrative, he issu the fal word by tellg me that he is startg a new rerd label. It will be an all R&B label bee that is the mic that mak Love Combs happy.</p><p class="paywall">As his publicist looks alarmed at the unplanned disclosure, Combs tells me R&B is where he started. It is time that he home, not jt for himself but for the culture. “Yeah, all R&B label, bee I feel like R&B was abandoned and ’s a part of our Ain Amerin culture. And I’m not signg any artists. Bee if you know better, you do better. I’m dog 50–50 partnerships wh pure transparency. That’s the thg. [The new label is so that] we n own the genre; we don’t own hip-hop right now. We have a chance to—and I’m gog to make sure that—we own R&B.” And there’s the cx of Sean Combs, the man and the culture maker. He believ wng is his birthright, and he wants to share that wh the world. It has worked before, and Combs is bettg that he n make work aga. To hear him tell , all we need is love.</p><hr class="paywall"/><p class="paywall"><em>HAIR, MARCUS P. HATCH; GROOMING, LUCIA RODRIGUEZ (SEAN COMBS). HAIR, SHANNA ANISE THOMASSON; MAKEUP, ASHLIE DOXEY (CHANCE COMBS, D’LILA STAR COMBS, JESSIE JAMES COMBS). TAILOR, TATYANA CASSANELLI. SET DESIGN, BETTE ADAMS. PHOTOGRAPHY ASSISTANTS: BYRON NICKLEBERRY, KENDALL PACK, WILLIAM AZCONA, CHRIS NOWLING; SET DESIGN ASSISTANTS: GEORGE DEACON, JASON VALDEZ, JEREMY REIMNITZ; FASHION ASSISTANTS: OLOLADE AIYEKU, JUN CHOI, SAMANTHA GASMER; POST-PRODUCTION: PICTUREHOUSE+THESMALLDARKROOM; SPECIAL THANKS: BEN BONNET, ZOE MCNICOL, MILK STUDIOS. PRODUCED ON LOCATION BY WESTY PRODUCTIONS. 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data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Channg Tatum Is Back for Magic Mike’s Last Dance" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Movi</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Channg Tatum Is Back for <em>Magic Mike’s Last Dance</em></div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">And ready to talk about life, love, and learng to be a femist.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Jsi Prsler</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The 2023 Hollywood Issue: Selena Gomez, At Butler, Florence Pugh & More" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Hollywood Issue 2023 Portfol</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 2023 Hollywood Issue: Selena Gomez, At Butler, Florence Pugh & More</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">For our 29th annual Hollywood ver, a dozen ptivatg young stars gather for the after-party of our dreams.</div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="“I’ll Walk Away From Anythg”: Kara Swisher Calls the Shots" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">“I’ll Walk Away From Anythg”: Kara Swisher Calls the Shots</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">The ultimate media sir is jugglg podsts, wrg a memoir, and textg wh “half the pla.” (“She has a ffee <em>before bed,</em>” says Ben Smh.) Swisher opens up to <em>Vany Fair</em> about her reer, cludg leavg <em>The New York Tim,</em> and laments journalists’ lack of bs savvy. “If you don’t unrstand the enomics of what’s happeng,” she says, “you’re fucked.”</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Charlotte Kle</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="sl5nd"></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Moni Lewsky: 25 “Randoms” on the 25th Anniversary of the Bill Clton Calamy" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Moni Lewsky: 25 “Randoms” on the 25th Anniversary of the Bill Clton Calamy</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">My name beme public 25 years ago this week. What have I observed and learned the quarter century sce? Oh, plenty.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Moni Lewsky</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="ans2873"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY bwIeHh se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Vany Fair" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vany-fair/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa XEKOX"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV hwdgCG social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Follow on Facebook" class="external-lk SocialInExternalLk-huuzOU bjORTK social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook

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iQRjga ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG daohZh"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX iJOI bric SplScreenContentHearRubric-cLHEJQ jtnvuB"><span class="RubricName-fVtemz cLxcNi">Cover Story</span></div><div class="RubricWrapper-dKmCNX iJOI bric BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearRubricIssueDate-hwZTNp iUEiRd gNqQgg bsnjka"><span class="RubricName-fVtemz cLxcNi">September 2021 Issue</span></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd HXZX dfelga">“I Got a Send Chance”: From Puff Daddy to Diddy to Love</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd iIQkwc dJrDEb">Sean Combs was the origal fluencer. Now the artist and mogul is fg his next era—and lnchg a rerd label. </div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE SqSZg"><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/trsie-mclan-ttom">Trsie McMillan Cottom</a></span></span></p><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">Photography by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/rlos-kao-arjo">Carlos “Kao” Arjo</a></span></span></p><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">Styled by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/june-ambrose">June Ambrose</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2021-08-03T07:00:00-04:00" class="SplScreenContentHearPublishDate-bMGEVk dznGfh">Augt 3, 2021</time><div class="SocialInsWrapper-hKMEXV 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CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh izlawS viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU foKBbl bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed 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class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp"><strong>Crossg the thrhold</strong> of Sean Combs’s Los Angel home is an immersive experience. The first level is almost entirely glass on two sis; you n see the Pacific om every rner. As you stand at the center of the great room wh all the glass doors open to the temperate climate, an fy pool ont of you bleeds to the edg of the ocean and the sky. There is a curated Cîroc llectn to the right and artfully amed fay photos to the left. Wh moments of enterg, a member of his staff offers you a drk and sets out a lovely spread of hors d’ovr. A chef was for you to appear hungry. Mic streams overhead, first om Nigeria’s Aobeat pneer Fela Kuti, then Michael Jackson’s <em>Off the Wall</em> album. I dub the playlist “Global Black Dopens” my md for how broadsts the man who liv here. As I wa for Combs to jo , a steady flow of sually drsed people attend to my fort. The hospaly is both overt and nspicuo. You will enjoy yourself here or someone will die tryg.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ hSLYci"><div class="IameEmbedAspectRatWrapper-hFVJps BKpgQ"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="100" width="350" sandbox="allow-scripts allow-same-orig allow-popups allow-popups-to-pe-sandbox" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><p class="paywall">We are meetg on a bltery Wt Coast day, a Friday. Mr. Combs is hard at work. Emergency lls keep him om jog right away, and I wonr what nstut an emergency for a global celebry bsman. People scuttle up and down the stairse wh a ceptive lackadaisilns that feels more L.A. than the Harlem htle that produced an amb young man the world would first meet as Sean “Puffy” Combs. His publicist says they ed to take summer Fridays, that mythil thg I have heard of where New Yorkers break early on Friday afternoons to pe the cy heat. For all the trappgs of ease, this is clearly still a place where work gets done.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="jmzyvf"></div></div><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ hSLYci"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="113" width="200" sandbox="allow-scripts allow-same-orig allow-popups allow-popups-to-pe-sandbox" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure><p class="paywall">Combs scends the stairs jt as a hoe staff person (I have no ia what you ll a waer a private home) replac my first glass of red we wh my first glass of champagne. Impecbly groomed, he still walks like a Harlem du. It is an attu as much as is a rhythm, although he do move like a gymnast or dancer. Combs is wearg the classic hip-hop uniform that he helped enshre our popular imagatn: whe tee, track pants, and diamonds. A nameplate necklace wh “Love” bejeweled rose and whe ton glimmers like neon pop art. He wel me and my assistant wh a bear hug. When I mentn is one of my first hugs sce COVID-19 ma human ntact feel dangero, he back for another. Sean Combs lik to spread the love.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">After takg a few more lls and offerg a scere apology for keepg me wag, Combs mov our chat outsi. His stcts for mise-en-scène are on full display. We s on a woon bench at the edge of his fy pool like sweethearts as he stcts his staff to make the settg “sexy.” That means movg a centerpiece of pk tea ros om si to our feet, for ambience. He lls for an ebony pashma—not a blanket, he specifilly asks for a pashma—to help me ward off the chill the air. I am settled, but he thks I uld be more fortable. He wraps me the massive woolen throw like a burro, fixg the edg to his satisfactn. His hands are elegant and petent, much like the man himself. I tell him he was obvly raised right, and he ncurs easily. “I love the pany of women and I take re of you,” he says. It is his way.</p><div class="GenericCalloutWrapper-tojWn bjDsAS llout--has-top-borr" data-ttid="GenericCallout"><div class="ExternalLkEmbedWrapper-hNDkqw SqhAH" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy kAxHEA"><a aria-label="Return to <em>V.F.</em>’s Y2K bonanza" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd kQsgcA ldPVhb">Return to <em>V.F.</em>’s Y2K bonanza</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV dQMQjq in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Return to <em>V.F.</em>’s Y2K bonanza" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w" siz="100vw"/></picture></a></div></div><p class="paywall">Warmed si om the we and outsi by the worsted wool, I get down to bs. Combs is not hant. He knows what he wants to talk about. “I actually s here every morng, ’s where I e and I medate.… I’m not gog to lie; this ocean saved my life, changed my thkg,” Combs tells me.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">The man who turned hip-hop culture to a global liftyle brand the go-go 1990s has a lot to thk about durg the cultural upheaval of the 2020s. “I am the happit I’ve ever been life, I lgh the most, I se the most, I breathe the most,” he tells me. In a word, Combs has love on his md.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="BodyWrapper-kufPGa kguvOC body ArticlePageBodyGridContaer-jrMoA-d xjuw body__grid-ntaer" data-ttid="BodyWrapper"><div data-ttid="feature-large-llout" class="CalloutFeatureLargeWrapper-cGjDsT cRYbKS"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human Person Coat and Jacket" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kIXbGQ ptn AssetEmbedCaptn-fNQBPI fmQnYP asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnText-bHjzlu iUEiRd hBkROF iXWezO ptn__text"><strong>ALL ABOUT THE LOVE</strong> Sean Combs, photographed Los Angel July 8, 2021. Jacket by <strong>Baja East;</strong> pants by <strong>Tom Ford;</strong> sho by <strong>Pl Stuart;</strong> necklace by <strong>J & F Jewelry;</strong> watch by <strong>Cartier;</strong> rg by <strong>Lorrae Schwartz.</strong></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></figure></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp paywall"><strong>“Love” is Combs’s</strong> latt nom plume. Born Sean Combs Harlem 1969, the 51-year-old bsman has had several nam through the years. His staff talks about the as eras. I ask Combs if that is how he thks of them. “Yeah, I do,” he says whout hatn. The name chang are about the almost-billn-dollar brand he built. Each one signals an iology and a strategy. Combs lls them off easily enough. “You have the Puff Daddy era, that’s like this young, brash, bold hip-hop, unapologetic swagger on a ln and jt fearlsns and really dog for the art and rooted, the only thg I know is hip-hop. I don’t know about changg the world or anythg like that as possible.” The Puff Daddy era is not jt Combs’s cultural foundatn, is also a fg moment for pop culture.</p><p class="paywall">As the late 1990s were givg way to the 21st century, Sean “Puff Daddy” Combs had taken hip-hop inography to sle. Much has been ma about the shy sus and over-the-top vios that ma Bad Boy Rerds, Combs’s eponymo rerd label, a massive h factory. Perhaps too much has been ma of , at the expense of unrstandg what Combs meant the culture. It is somethg to which his team is very sensive—what they might thk of as his rightful ntext. In fairns to the dience, was hard not to be distracted by the shy thgs. They were signed to distract. The visuals, the braggadoc, and the drama kept entertaed the 1990s and early 2000s. But beneath the showmanship was Combs the novator. He unrstood hip-hop as a liftyle at a time before “fluencer” had entered our cultural lexin. His image looked larger than life 1999, when nsumers watched mic vios on televisn and bought cloth at shoppg malls. We were still sendg SMS msag on our cellular phon and two-way pagers as Combs was makg hip-hop art that predated visually driven social media culture. He was a GIF mache before we knew what a GIF was or how, 15 years the future, makg viral ntent uld turn anyone to a celebry. Most of the celebri om the Puff Daddy era are locked a social media limal space. Try to fd, as I did recently, an Insta-qualy image of your fg pop culture memori before 2010. There may be some YouTube vio or a few gray GIFs. You will remember the moments as important, the actors as celebri, but they were massively huge before we had the technology and taste for <em>ntent.</em> Content is now kg, and Combs was one of the first mega-celebri to turn mic, art, fashn, and brandg to a ntent mache.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ev321g"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">A search for Puff Daddy’s peers on Twter, Facebook, or TikTok GIF archiv turns up ltle for his 1990s hort of cultural ambassadors. Suge Knight, Tupac, and Dr. Dre are direct parisons, but broar cultural ins like Michael Jordan and Leonardo DiCapr are also exampl of celebri whose stardom seems fossilized the medium of that time: outdated gossip blogs, perdils, and Gen X memory banks. Bad Boy-affiliated artists are an exceptn. There are clips of Junr M.A.F.I.A. and Lil’ Kim and Biggie and Puff himself all over social media. They look as morn as celebri who were beg born the year that the East Coast-Wt Coast wars were at their peak. Audienc have dragged the Puff Daddy analog inography to the digal ntent era bee the image that Puff built still looks h. That speaks to Combs’s cultural prcience and to his htle.</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">In many ways, <strong>DIDDY WON.</strong> He proved that he was more than a “mic guy” who got lucky.</p></div></asi><p class="paywall">Combs talks a lot about beg a htler. It is the bedrock of his first eras. It is how a young Black man, raised by a sgle mother at a time when that overtermed how ltle the world expected om you, turns himself to a global liftyle brand. “I always was a htler, always. My father, my first paper route was when I was 12 years old bee my mother said she uldn’t get no sneakers and I wasn’t old enough to work,” he says. His father was murred when Combs was two. Still, his father’s legacy of makg ends meet by any means necsary is foundatnal to Combs’s tobgraphy. It’s a well-worn vigte, but his father’s legacy feels very tactile when he tells . We are stg at the edge of an ocean, and yet Combs n still reach back and touch the hunger that shaped his outlook on the world. At one pot durg our leisurely afternoon together, he tak me to a small stud the back of his home. There is a massive picture of 22-year-old Puffy and 19-year-old Notor B.I.G. standg pre-gentrified Harlem. He pots to himself and says, “Look at him. He was hungry. You n’t beat a man who still has that hunger but now I got all the rourc. He n’t lose.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Loss is somethg Combs knows about, even as he tri to stand down the evable toll that losg brgs to every life. The Puff Daddy era end wh vlence, loss, and trma for the culture and for Combs, the man. “Puff Daddy had jt got through East-Wt war. Nobody wanted to get the room wh me. They thought they was gog to get shot.” That is when Combs started to thk of himself eras: “When I changed nam, I put perds on those eras.”</p><p class="paywall">The Diddy era was an homage to his brother Biggie, who clowned him about his rhythmic “diddy bop” swagger. “Then after Biggie, I jt, and after all of that, I wanted to get to other bs. And so Biggie had lled me Diddy bee of my bop, the way I walk, my swagger, and they got somethg lled the diddy bop, that jt, jt happens to, ’s not me, was somethg before me. That’s the diddy bop. It’s the way a brother would walk around, walk down the street.” The diddy bop story brgs to md the famo Gwendolyn Brooks poem “We Real Cool.” The poem is about that certa brand of Black mascule ol that looks like rebelln when is really a sperate plea for belongg. Brothers bop to prove that they have value a world that measur a man by his enomic value. Combs put the perd on his drama-lan Puff Daddy era when he hered his entreprenrial era 2002. Diddy was a moniker based on an ia of Black ol that, like Combs, wants to prove to the world what s posssor is worth.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="yhy768"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">The turn to bsman Diddy is steeped Combs’s htler lore. In actualy, the Diddy era is more ak to neoliberal rporate htlg—brandg, acquisns, and mergers—than is to street htlg. As hip-hop beme the facto multicultural youth culture at the turn of the century, Combs expand his fn of the culture to clu lucrative als wh liquor pani, an ele fashn brand, Sean John, found 1998, and brand partnerships. </p><p class="paywall">“His bs style is tuive and tense,” says hedge fund manager Ray Dal, who met Combs several years ago at a Forb event; Combs later asked Dal to mentor him. “He has a natural talent of seeg what is great—great talent others, great products, great ncepts—and tensely pursu brgg them out. He also is humble and empathetic. I had no ia how humble he is until I got to know him bee his public persona isn’t like that,” Dal ntu, addg, “Bee he is empathetic, he n feel what others feel which is a great asset fdg what they would like.”</p><p class="paywall">For a younger generatn, Diddy is known for at least a half dozen thgs other than mic. Bsman. Celebry host. Realy televisn judge. In many ways, Diddy won. He proved that he was more than a mic guy who got lucky. He translated his cultural domance to enomic power, wh all the plexi that entails. (Though he didn’t discs , a former employee sued him for sexual harassment and other work-related claims 2017; they settled the se two years ago. At the time, a Combs reprentative said, “This is a ivolo lawsu by a disgntled ex-employee who was fired for e.” A lawyer for the former employee did not rpond to <em>Vany Fair</em>’s quiry.) Along the way, he revented himself for new dienc while buildg succsful bs petive dtri like fashn, telemunitns, and technology.</p><p class="paywall">Dpe keepg him relevant and makg him a lot of money, somethg about beg those rarefied spac did not s pletely right wh Combs. Personal loss shak him. The mother of three of his six children, Kim Porter, died 2018. His mentor and iend Andre Harrell died 2020. He talks eely about how private loss moved him to rensir his life’s work. Combs scrib Porter as the love of his life. His dghters want him to settle down and get out of the streets. He knows what you are thkg, but he says there is no reason to expect a rx of the Diddy-Lopez romance. He and are jt iends. Of the social media post that set tongu waggg over the summer, he says that was jt a throwback post om a great time his life. I ph him gently on this bee the streets want to know. “It wasn’t no trollg volved, that’s jt my iend. And I don’t have nothg to say about her relatnship or her life.” Over the several hours we spend together at Combs’s home and later on Zoom, is clear that if any woman was gog to tie the renowned playboy down, would have been Porter. “And so, you know, I had to start to al wh when I lost Kim. ’Cse I was like, man, you had . I’m not sayg I would do any of differently. God willg—I would have had more time,” he says, then adds, “I look at my life as I got a send chance. I’m on my send mounta.” Losg Porter brought home for Combs that not only life is fleetg but so is public acclaim.</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="1yvte"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Eveng Drs Fashn Gown Robe Human Person Art Patg and Daniel Curtis Lee" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kIXbGQ ptn AssetEmbedCaptn-fNQBPI fmQnYP asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnText-bHjzlu iUEiRd hBkROF iXWezO ptn__text"><strong>DADDY’S GIRLS</strong> Combs wh his dghters. From left: Chance Combs, Jsie Jam Combs, D’Lila Star Combs. Sean Combs’s at by <strong>Alexanr McQueen;</strong> sweater by <strong>Valento;</strong> pants by <strong>Dolce & Gabbana;</strong> sho by <strong>Clarks Origals;</strong> necklace by <strong>David Webb;</strong> rgs by <strong>L’Enchantr</strong> (left) and <strong>Lorrae Schwartz.</strong> Chance’s, Jsie Jam’s, and D’Lila Star’s drs by <strong>Maria Lucia Hohan;</strong> jewelry, their own. Throughout: groomg products by <strong>MAC</strong> (Sean Combs). Hair products by <strong>Aunt Jackie’s Curls & Coils</strong> and <strong>Dope as Frh;</strong> hair extensns by <strong>Outre;</strong> makp products by <strong>AJ Crimson</strong> (Chance, Jsie Jam, D’Lila Star). Chance Combs, Jsie Jam Combs, and D’Lila Star Combs styled by Bryon Javar.</span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd hCJFDV fNaHcW ptn__cred">PHOTOGRAPHS BY CARLOS “KAITO” ARAUJO. STYLED BY JUNE AMBROSE. </span></div></figure><p class="paywall">As private trmas brought Combs closer to God, the public trmas that fe the 2010s—police btaly, civil disobedience, and polil retrenchment—forced him to take a hard look at his legacy. I am amazed when he brgs up #MeToo before mentng Black Liv Matter. “If you livg on this earth and you tryg to keep on alg wh this sh, that a’t the way we gog to live. And people out there that are tired of . And ’s not jt a Black and whe thg. You know what I’m sayg? It’s jt tired of the way that don’t have to be. Like when they said was over—when they said the #MeToo, when was over, was over,” he says emphatilly.</p><p class="paywall">Combs se #MeToo as a qualified sign of progrs and evince that celebri n change the world. “The #MeToo movement, the tth, is that spired me. It showed me that you n get maximum change,” he says. What Combs wants now is for that maximum change to e for his tribe. Enter the Love era.</p><p class="has-dropp paywall"><strong>I rolled my ey</strong> when I first heard about Combs’s new name, Love. He announced a social media statement May and followed up wh a picture of the driver’s license that lists Love as his legal middle name. It is easy to be glib about the rebrandg. On a lser man sounds like an anthropomorphized “Live Lgh Love” sign om a disunt r store. But this is Sean Combs we are talkg about. He do not ask his people to brg snacks. He asks them to set up a “sexy suatn.” His stct for elevatg the mundane to an experience is part of his charm and his succs. What do he have planned for the Love era? Oh, jt a ltle jtice and a lot of Black palism. For Love, those are one and the same.</p><p class="paywall">“Love is a missn,” he tells me wh all serns. Combs is on a missn to lead a five-year takeover of…somethg. Perhaps of everythg? The tails are, shall we say, a ltle murky, but the passn is there. “I feel like that’s one of the biggt missns that will actually shift thgs. But bis that, we—the world—is different. We have the ter, we have the power, we have a culture, I have on a five-year plan.” That plan is for Black people, although Combs is reful to say that he lov everyone. He says many tim durg our talk that Love is about movg om “me to we,” and he has a very clear ia of who is clud that we.</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">“[I] was <strong>SENT HERE</strong> not to jt do those thgs that are kd of rooted personal succs but to be able <strong>TO TRANSFER</strong> to we, and do thgs that are <strong>REAL CHANGE</strong> and <strong>COMMUNAL SUCCESS.</strong>”</p></div></asi><p class="paywall">“My people takg time to feel like ’s all right to love. Take time to huddle up your tribe, take time to munite and know your power. Take time to heal. You know what I’m sayg, [takg re of] yourself whout feelg like, oh, you’re gog to be labeled a racist now bee you talk about takg re of yourself.” He is on a roll. This isn’t the Black preacher elegy. It has more fury and a faster nce. It is like a tt hip-hop verse. Combs wants to mol what lovg onelf n do for llective Black actn. In the wake of #MeToo and Black Liv Matter, Combs went lookg for guidance. He jumps up durg his recatn on Black love to retrieve a small journal. It looks out of place the home’s curated opulence. The tan, embossed ver has a ty lock, like a teenager’s first diary. The unled pag have quot wrten on them large block letters. Combs flips to the first page. It is a Jam Baldw quote: “Love do not beg and end the way we seem to thk do. Love is a battle, love is a war; love is a growg up.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">Growg up for Combs has meant g back to God. Diddy had “gotten so far om God,” Combs tells me. He had hunger and visn but was “so small.” Now, Combs believ he is steppg to his purpose. “It clicked and went om me to we, that [I] was sent here not to jt do those thgs that are kd of rooted personal succs but to be able to transfer to we, and do thgs that are real change and munal succs.” He drops the journal on the table as he tells me this. The wd tch the pag to reveal that most of them are blank, as if he has only started to figure this thg out. That ma me wonr: Who is guidg Combs’s growth his Love era?</p><p class="paywall">“I feel like God sent me, God, put on my heart, ‘What’s your purpose?’ I was lookg at all the thgs, ’s preachers and jt different people talkg about purpose bee I was like, man, purpose is somethg ep. Have I really found my purpose? I know I’m makg money and I’m succsful and I’m changg the game so lled, but is that my purpose? And then I really prayed on and God told me, ‘Your purpose is to play a part savg the Black race.’ And then I immediately, I was like, I need to talk to Harry Belafonte.”</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="qkvbmd"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Harry Belafonte was Mart Luther Kg Jr.’s nfidant and is a bona fi celebry. Belafonte ed his celebry stat to raise money for civil rights actns and anizatns. He has been vol about his disillnment wh morn celebry’s lack of social rponsibily, pecially among Black celebri. Belafonte’s 2012 ments that “high-profile artists” have “turned their back on social rponsibily” lled Combs’s peer Jay-Z out by name. (Belafonte and Jay-Z have sce renciled their public differenc.) The crique uld jt have easily been lobbed at Combs. Or, rather, at Puff Daddy and Diddy. He do not name this crique directly, but Combs seems aware of Belafonte’s penchant for crique. That is, part, why Combs lled Belafonte when God spoke to him about his purpose.</p><p class="paywall">Combs says Belafonte was a mol for the kd of activism he envisns for this next stage of his public life. “I was like, we were siar suatns. You know what I’m sayg? Comg om where we were havg a posn of power, beg celebri, and I was wonrg, how did [Belafonte] get so dug to [social actn]? And really ditg his life.” He has always been dited to somethg. But whereas young Combs’s ditn was to fay, iends, and makg enough money to buy the kd of eedom he felt like the world was nyg him, the elr Combs is dited to makg that eedom possible for others. He says he looked through “history” and at his own bgraphy durg his journey to the Love era. In that exvatn he saw the makgs of someone sted to save his people. “The person that was able to go and do Bad Boy, if he’s charge of brgg together, sounds like, ‘That’s the right motherfucker.’ ”</p><p class="paywall">I believe Combs. I also believe the women church who say God told them someone else’s man is their hband. If they like , then I love . Still, if I uld ask the women church one thg, would be the same thg I tried to ask Combs wh ltle succs: I believe God told you that you have been chosen…but did he tell everyone else?</p><p class="has-dropp paywall"><strong>Sean “Love” Combs</strong> is a man standg at the crossroads of several sea chang. He is a not-so-young man whose legimacy as a cultural in hg on his power to gate-keep youth culture. The fluencer culture has taken the prototyp that Combs helped novate and mixed merce wh social nscns. It is no longer enough to look slick or create the newt dance. Today’s celebry has to have a posn on climate change, whe supremacy, LGBTQ+ equaly, and polics. Combs is also a girl dad. He has six children, three of whom are 14-year-old girls at the time we speak. He wants his dghters to her the keys to his kgdom equal parts wh his three sons. Raisg a tr of girl boss tun a dad to the #MeToo movement. Combs is lookg back at the ternatnal playboy of his youth and a near future where his dghters bee young women. And above all, Combs is tryg to do the brand eratn that ma him succsful a climate that is openly hostile to what his brand reprents. Combs’s “Black excellence” is, practice, a celebratn of Black palism. And, if you have not noticed, a lot of people have labeled palism as enemy number one. It is a cultural high wire perhaps too th for a diddy bop.</p><p class="paywall">That won’t stop Combs om tryg. He lnched a diversy trag program wh the powerful Enavor this summer. The six-week urse is dubbed, te Combs fashn, “the Excellence Program,” and is signed to support aspirg entertament executiv hailg om unrreprented muni. It at a time when the entertament agency mol has e unr fire for s lack of racial diversy. It is part of Combs’s sire to e his platform for llective good. But his unrstandg of what nstut good may be at odds wh the muni om whom he draws some of his spiratn.</p><p class="paywall">In the sprg of 2021, Combs published an open letter to “rporate Ameri” which he mand that pani crease their spendg wh Black-owned media bs, sayg that “cremental progrs” ad-spend pary is unacceptable. Combs se himself as advotg for the Black nsumer the “If You Love Us, Pay Us” missive. But crics were quick to say his llout was hypocril, part bee Combs owns Revolt, a ble TV work that urts advertisg dollars. Rapper Noname is the kd of artist who would have been difficult to image Puff Daddy’s heyday. Noname is a fiercely pennt rapper who, along wh other ntemporary artists like Chance the Rapper, rebuffs the tradnal rerd-label al as both an artistic and polil statement.</p><p class="paywall">Former Bad Boy artists The LOX and Mase have publicly cricized Combs for trappg them what they felt were unfair als the past. Black palism, Noname alleg, would have one celebrate Combs’s dividual succs as social progrs. She said on Twter that Combs was “shamg whe rporatns for a palist bs mol he almost pletely replited.” This is not an isolated crique. It is a generatnal one. Younger dienc are rejectg uncril boosterism of palism. And a wir swath across pop culture, nsumers are monstratg a willgns to mand more om their para-social bti. That stct is que strong among young Black dienc, many of whom participated Black Liv Matter protts over the last two years. Hip-hop artists n still make a song like “Party and Bullsh,” for sure. But they nnot make whout the dience phg back on whether the bullsh was nsensual and if the party had a purpose.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">For his part, Combs tells me that he is not worried about brgg along those who disagree wh him. “I n’t get ught up that. I know where my heart is at, and you n’t jt do alone wh jt Black people. You got to have all typ of alli. And that’s one thg I’m good at, I’m good at beg a unifier, but I’m not gog to be a room wh other trib that protect themselv and make sure that they straight and not make sure that we straight. But also, I’m not a polician, I’m not tryg to be the kg or the dictator of somebody. I’m a boy om Harlem that me here to make a change. We all have our story.”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj UnBFT"></div><div class="PullQuoteEmbedContent-sc-kTcfhx fThoFL"><p class="paywall">“<strong>LOVE IS A MISSION….</strong> We have the ter, we have the power, we have a culture, I have on a <strong>FIVE-YEAR PLAN.</strong>”</p></div></asi><p class="paywall">Combs’s story is a hood Horat Alger tale. He started om the bottom and now he is here, as were. It was a hero’s tale that ma sense for where the culture was 1999, even where was 2005. The 15 years before the 2008 Great Recsn were a perd of unbridled enomic optimism. It was the era of the htle, and Black youth culture translated to an ethos, an inty, and an iology. Lter Spence is a profsor of polil science and Aina studi at Johns Hopks Universy. In his book on Black neoliberalism, he lls this hip-hop ethos the “Can’t Knock the Htle” mythology of morn Black palism. That myth ma sense the year 2000, when Black Ameri, particular, was battlg the war on dgs by extractg every ounce of opportuny om Bill Clton’s expandg enomy. Before fancial bubbl started burstg rapid succsn the 2000s, htlg felt mocratic. Anyone wh the right dream and the right grd uld make out of the hood, sometim lerally but ually metaphorilly. In 2021, htlg don’t sound fun. It sounds like the ddgery is, a set of pg rpons to a hostile social orr that has left lns of people behd. That kd of moment requir a different kd of story and maybe a different kd of storyteller. It isn’t that the htle is ad, but that valorizatn of the htle culture is surely on the rop. Hip-hop’s re nstuency wants to bate the veracy of htlg when predatory mortgag, stunt loan bt, risg rent, flat wag, and surveillance police stat choke the very life out of Black liv, Black hop, and Black htle. Combs speaks reverently about Black Liv Matter, llg “part of the Black Renaissance” and very much a “part of the Love era.”</p></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="jkas5j"></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 ArticlePageChunksGrid-hfxa bDFJoo"><div class="GridItem-buujkM kHPPIF grid--em"><div class="BodyWrapper-kufPGa gwvVqF body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">“His public face and his entertament persona don’t show what’s gog on his head and behd the scen,” says Dal. “The way he his God-given talents, fancial rourc, and work to make products people love to buy, and then those rourc to make the world better for the Ain Amerin muny isn’t apparent.”</p><p class="paywall">The biggt challenge to the Love era is the ath of the Black palism joie vivre that produced Diddy’s first two acts. That don’t worry Combs. He thks the revolutn is foretold and his place has already been wrten by God. He is more worried that we have talked so much about ser stuff that we fot to have fun. Fun is Combs’s real bag, and he do not want dienc to fet that above all, Love is supposed to feel good. God didn’t jt give him a purpose. God also brought Combs to alignment wh his hight <em>equency.</em> “The fun part is the equency,” he exclaims. “The fun part [of the Love era] is the mic, the beat, the style, the rhythm, the walk, the talk, the fashn, the joy, the travels, the plac we have never been before.”</p><p class="paywall">As we are wdg down our time together, Combs keeps returng to the equency. He wants to create a vibe for the world to groove to. He v me back for a Soul Food Sunday bnch, llg an example of the Love-era equency he is all about creatg. He emphasiz that the soul food is healthy and the vibe is next-level. He looks potedly at the rerr that has been between all day, always part of his awarens. “I’m g back to mic, you know?” The room ps for a dramatic beat. Combs obvly wants this on the rerd, and is also clearly news to his team. Ever ntrol of his narrative, he issu the fal word by tellg me that he is startg a new rerd label. It will be an all R&B label bee that is the mic that mak Love Combs happy.</p><p class="paywall">As his publicist looks alarmed at the unplanned disclosure, Combs tells me R&B is where he started. It is time that he home, not jt for himself but for the culture. “Yeah, all R&B label, bee I feel like R&B was abandoned and ’s a part of our Ain Amerin culture. And I’m not signg any artists. Bee if you know better, you do better. I’m dog 50–50 partnerships wh pure transparency. That’s the thg. [The new label is so that] we n own the genre; we don’t own hip-hop right now. We have a chance to—and I’m gog to make sure that—we own R&B.” And there’s the cx of Sean Combs, the man and the culture maker. He believ wng is his birthright, and he wants to share that wh the world. It has worked before, and Combs is bettg that he n make work aga. To hear him tell , all we need is love.</p><hr class="paywall"/><p class="paywall"><em>HAIR, MARCUS P. HATCH; GROOMING, LUCIA RODRIGUEZ (SEAN COMBS). HAIR, SHANNA ANISE THOMASSON; MAKEUP, ASHLIE DOXEY (CHANCE COMBS, D’LILA STAR COMBS, JESSIE JAMES COMBS). TAILOR, TATYANA CASSANELLI. SET DESIGN, BETTE ADAMS. PHOTOGRAPHY ASSISTANTS: BYRON NICKLEBERRY, KENDALL PACK, WILLIAM AZCONA, CHRIS NOWLING; SET DESIGN ASSISTANTS: GEORGE DEACON, JASON VALDEZ, JEREMY REIMNITZ; FASHION ASSISTANTS: OLOLADE AIYEKU, JUN CHOI, SAMANTHA GASMER; POST-PRODUCTION: PICTUREHOUSE+THESMALLDARKROOM; SPECIAL THANKS: BEN BONNET, ZOE MCNICOL, MILK STUDIOS. PRODUCED ON LOCATION BY WESTY PRODUCTIONS. 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SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa ktpdQe jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR ctWPkx hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Channg Tatum Is Back for Magic Mike’s Last Dance" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Movi</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Channg Tatum Is Back for <em>Magic Mike’s Last Dance</em></div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">And ready to talk about life, love, and learng to be a femist.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Jsi Prsler</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The 2023 Hollywood Issue: Selena Gomez, At Butler, Florence Pugh & More" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Hollywood Issue 2023 Portfol</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 2023 Hollywood Issue: Selena Gomez, At Butler, Florence Pugh & More</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">For our 29th annual Hollywood ver, a dozen ptivatg young stars gather for the after-party of our dreams.</div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="“I’ll Walk Away From Anythg”: Kara Swisher Calls the Shots" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">“I’ll Walk Away From Anythg”: Kara Swisher Calls the Shots</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">The ultimate media sir is jugglg podsts, wrg a memoir, and textg wh “half the pla.” (“She has a ffee <em>before bed,</em>” says Ben Smh.) Swisher opens up to <em>Vany Fair</em> about her reer, cludg leavg <em>The New York Tim,</em> and laments journalists’ lack of bs savvy. “If you don’t unrstand the enomics of what’s happeng,” she says, “you’re fucked.”</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Charlotte Kle</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="sl5nd"></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm clDRFh summary-em--disvery-hed-nsumptn-k" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Moni Lewsky: 25 “Randoms” on the 25th Anniversary of the Bill Clton Calamy" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ evYKZo summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Moni Lewsky: 25 “Randoms” on the 25th Anniversary of the Bill Clton Calamy</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">My name beme public 25 years ago this week. What have I observed and learned the quarter century sce? Oh, plenty.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Moni Lewsky</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="ans2873"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY bwIeHh se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Vany Fair" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vany-fair/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa XEKOX"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV hwdgCG social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Follow on Facebook" class="external-lk SocialInExternalLk-huuzOU bjORTK social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook .