Contents:
- THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
- IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
- IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
- THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE
THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever.
Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny. Tim that the ad showed "an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the Ikea ad humaniz .
IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
S., Ikea's pro-gay stance is still fflg feathers elsewhere; was only a uple of years ago that Ikea's pro-gay ads ced wrath Italy, after all. · Ikea's Groundbreakg 1994 Commercial [Buzz Feed]· TV Commercial Featurg Gay Couple Creat a Madison Avenue Uproar [L. Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple.
IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
And this go back to 1994, well before beg openly gay was monplace. It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure. Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e.
In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.
Fast forward to 2022, and gay upl featured advertisg no longer seem radil. It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement.
THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE
Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”. What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd.
Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the IKEA ad humaniz .
For example, Unilever’s “Go Gay” Axe mercial that me out 3 years after IKEA’s. We might have found one of the olst Amerin tv mercials wh a gay uple . If you were asked to gus which pany released the first gay mercial, which one would you gus?