Viewpot: forever young-Gay men and smetic medil treatments - Author: Mark Stt Rosenbm, Jill Jensen, Germán Contreras-Ramírez
Contents:
VIEWPOT: FOREVER YOUNG-GAY MEN AND SMETIC MEDIL TREATMENTS
* forever young gay *
This study aims to explore nate and soccultural forc that lead gay men to purchase vasive and non-vasive smetic medil treatments.
This work draws on a lerature review and personal reflectns to intify and terpret patterns and them on drivers that enurage gay men to e smetic medil treatments.
In le wh evolutnary theory, the thors suggt that the male proclivy to evaluate a partner’s sexual sirabily on the basis of physil appearance and youth remas nsistent among gay men.
ROBERT GAY
They also pos that soccultural norms, such as media imagery, portray gay men as physilly attractive and youthful.
Among gay men, homonormative ials that fe attractivens fall on a ntuum rangg om hyper-masculy to hypo-masculy, wh each end enuragg gay men to accept different bety standards. Gay men reprent a prime target market for smetic medil treatment provirs, as their sire for physil attractivens and youth remas nstant as they age.