Viewpot: forever young-Gay men and smetic medil treatments - Author: Mark Stt Rosenbm, Jill Jensen, Germán Contreras-Ramírez
Contents:
VIEWPOT: FOREVER YOUNG-GAY MEN AND SMETIC MEDIL TREATMENTS
* forever young gay *
This study aims to explore nate and soccultural forc that lead gay men to purchase vasive and non-vasive smetic medil treatments.
This work draws on a lerature review and personal reflectns to intify and terpret patterns and them on drivers that enurage gay men to e smetic medil treatments.
In le wh evolutnary theory, the thors suggt that the male proclivy to evaluate a partner’s sexual sirabily on the basis of physil appearance and youth remas nsistent among gay men. They also pos that soccultural norms, such as media imagery, portray gay men as physilly attractive and youthful. Among gay men, homonormative ials that fe attractivens fall on a ntuum rangg om hyper-masculy to hypo-masculy, wh each end enuragg gay men to accept different bety standards.
ROBERT GAY
Gay men reprent a prime target market for smetic medil treatment provirs, as their sire for physil attractivens and youth remas nstant as they age.
This study offers novel sights to gay male nsumptn of smetic medil treatments and servic om theoretil and practil perspectiv. (2022), "Viewpot: forever young-Gay men and smetic medil treatments", Journal of Servic Marketg, Vol. Gay is a Co-founr and an Executive Director of HGGC.
Gay has been volved the private equy bs sce 1986. Gay rigned as a full-time partner om Ba Capal when his church asked him to take a volunteer assignment as s Missn Print for the untri of Ghana, Sierra Leone, and Liberia om July 2004 to July 2007. Gay has actively been volved humanarian work all his bs life.