Gay Audience Culture | Comparably

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• GAY AUDIENCE COMPANY CULTURE
• GAY AUDIENCE SALARI

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

GAY AUDIENCE COMPANY CULTURE

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Origatg 1960s Japan, where  was known as “yaoi, ” BL typilly picts two men a homoerotic relatnship. Some LGBTQ activists have acced BL stori of fetishizg and appropriatg gay culture.

Wily regnized as South Korea’s first openly gay K-pop artist, the sger and actor Go Tae-seob, who the stage name Holland, starred a BL drama last year and believ that the growg visibily of BL books, TV seri and movi is a posive step. Bdette, who also intifi as gay and is a longstandg BL fan, said the genre will shake up nservative views on genr and sexualy South Korea. “Whether you are a heterosexual woman tryg to ject your sexual tonomy to the world, or you are a gay man who wants to see posive reprentatns of male-male romance, BL n be ed, ” he said.

GAY AUDIENCE SALARI

"The new BARBIE movie fets s re dience of fai and children while terg to nostalgic adults and phg lbian, gay, bisexual and transgenr character stori. He had been anonymo until Wednday's his openg statement, Ziegler emphasized that he is a gay man and a registered Democrat who has been acced of betrayg his party.