How gay upl TV mercials beme a mastream phenomenon

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
THE 50 GAYT ADS EVER
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
DESANTIS CAMPAIGN FAC BACKLASH AFTER PROMOTG UNHGED ANTI-LGBTQ ADLOG CAB REPUBLINS LLED THE AD “DIVISIVE AND SPERATE.”BY JACK MCCORDICKJULY 2, 2023FLORIDA GOVERNOR RON DESANTISJOE RAEDLE/GETTY IMAGSAVE THIS STORYSAVESAVE THIS STORYSAVEFLORIDA GOVERNOR RON DESANTIS’S PRINTIAL MPAIGN SHARED A BIZARRE, MEME-FILLED VIO FRIDAY CELEBRATG THE ERNOR’S ANTI-LGBTQ RERD AND ATTACKG DONALD TMP’S 2016 PLEDGE TO “DO EVERYTHG MY POWER TO PROTECT OUR LGBTQ CIZENS.” THE VIO, WHICH WAS POSTED BY THE DESANTIS WAR ROOM ACUNT AND AMPLIFIED BY DESANTIS FLUENCERS, HAS BEEN WILY NMNED AS HOMOPHOBIC, EVEN BY SOME REPUBLINS.THE VIO OPENS WH A STRG OF CLIPS OF TMP MAKG POSIVE MENTS ABOUT THE LGBTQ MUNY, CLUDG ONE THAT ME THE WAKE OF THE PULSE NIGHTCLUB MASSACRE 2016, WHICH TOOK PLACE DESANTIS’S HOME STATE. "TO WRAP UP PRI MONTH, LET'S HEAR OM THE POLICIAN WHO DID MORE THAN ANY OTHER REPUBLIN TO CELEBRATE ,” THE VIO IS PTNED, SEEMGLY REFERRG TO TMP. THEN THE TONE SHIFTS TO THUMPG, DARK MIC AND JUXTAPOS PICTUR OF DESANTIS—CLUDG ONE WH LASERS SHOOTG OUT OF HIS EY—WH IMAG OF BODYBUILRS AND POP CULTURE REFERENC, CLUDG CHRISTIAN BALE’S PATRICK BATEMAN (AMERIN PSYCHO) AND BRAD PT’S ACHILL (300). THE IMAG ARE MIXED WH HEADL AND D CRYG DESANTIS’S LEGISLATIVE ATTACKS ON LGBTQ PEOPLE, CLUDG ONE CLAIMG THE LAWS “LERALLY THREATEN TRANS EXISTENCE.”THE VIO WAS WILY CRICIZED, CLUDG BY SOME REPUBLINS. RICHARD GRENELL, WHO SERVED AS TMP’S ACTG DIRECTOR OF NATNAL INTELLIGENCE AND IS THE UNTRY’S FIRST OPENLY GAY BET MEMBER, SCRIBED THE VIO AS “UNNIABLY HOMOPHOBIC.” LOG CAB REPUBLINS, A LARGE, PRO-LGBTQ GOP GROUP, LLED THE AD “DIVISIVE AND SPERATE” AND SAID “VENTURED TO HOMOPHOBIC TERRORY.” AND SARAH LONGWELL, A MORATE REPUBLIN STRATEGIST, WROTE ON TWTER THAT “THE NSULTANTS WHO THK THIS KD OF ‘NNG TO TMP’S RIGHT’ IS GOG TO BE EFFECTIVE SHOULD BE SACKED.”SEVERAL MENTATORS NOTED SATURDAY THAT THE AD’S TONE AND NTENT REFLECTED DESANTIS’S MPAIGN’S URTG OF THE OBSSNS OF YOUNG, VERY ONLE RIGHT-WGERS, CLUDG THE SO-LLED GROYPERS, LED BY WHE NATNALIST AND HOLOT NIER NICHOLAS FUENT. “IT'S AN AD MA BY GROYPERS FOR GROYPERS WH ALL SORTS OF WEIRD LTLE SHOUTOUTS (PATRICK BATEMAN, 300),” WROTE THE NATN’S JEET HEER.THE VIO WAS SHARED BY NATE HOCHMAN, A FORMER NATNAL REVIEW WRER, AND MEMBER OF DESANTIS’S MUNITNS TEAM, WHO MA HEADL LAST YEAR AFTER HE PARTICIPATED A TWTER SPAC TALK WH FUENT AND PRAISED HIM FOR GETTG “A LOT OF KIDS ‘BASED’.” IT WAS ALSO PROMOTED BY PEDRO GONZALEZ, A PRO-DESANTIS FLUENCER AND MAGAZE EDOR WHOSE WORK HAS BEEN AMPLIFIED BY NUMERO MEMBERS OF THE DESANTIS MPAIGN. GONZALEZ WAS THE SUBJECT LAST TUDAY OF A MAJOR PROFILE (OF ALL PLAC) BREBART, WHICH PUBLISHED A SERI OF RACIST AND ANTISEMIC TEXTS GONZALEZ ALLEGEDLY SENT LEAKED GROUP CHATS. IN ONE, GONZALEZ CLAIMED HE WAS “TAKG UP ARMS WH THE GROYPERS.” FOLLOWG THE EXPOSé, ROLLG STONE REPORTED THAT MANY PRO-DESANTIS FLUENCERS WERE “QUICK TO RALLY” BEHD GONZALEZ.SECRETARY OF TRANSPORTATN PETE BUTTIGIEG, THE FIRST OPENLY GAY BET MEMBER EVER NFIRMED BY THE SENATE (GRENELL DID NOT GO THROUGH SENATE NFIRMATN), RPOND TO THE VIO ON SUNDAY MORNG. “I’M GOG TO LEAVE ASI THE STRANGENS OF TRYG TO PROVE YOUR MANHOOD BY PUTTG UP A VIO THAT SPLIC IMAG OF YOU BETWEEN OILED-UP, SHIRTLS BODYBUILRS,” BUTTIGIEG SAID ON CNN. IN A TWEET, BUTTEGIEG’S HBAND, GAY RIGHTS ACTIVIST CHASTEN GLEZMAN BUTTIGIEG, JOKED THAT THE AD WAS “ACTUALLY VERY GAY.”“I JT DON’T UNRSTAND THE MENTALY OF SOMEONE GETTG UP THE MORNG THKG HE’S TRYG TO PROVE HIS WORTH BY PETG OVER WHO N MAKE LIFE HARST FOR A HARD-H MUNY THAT IS ALREADY SO VULNERABLE AMERI,” THE TRANSPORTATN SECRETARY ADD.MORE GREAT STORI FROM VANY FAIRHOW FOUR BILLNAIRE TECHNO-OLIGARCHS ARE CREATG AN ALTERNATE REALYEXCLIVE NEW DETAILS ABOUT MEGHAN MARKLE’S WEDDG DRSA BIRD’S-EYE VIEW OF EVERYTHG HAPPENG AT THIS FALL’S FILM FTIVALS—WHOUT THE STARSA SER SETBACK FOR TMP’S PLAN TO GET REELECTED AND PARDON HIMSELFMEET KYLE DCHANEL, THE PRETEND PLAYBOY WHO SEEMS TO HAVE FOOLED HALF OF MANHATTANTHE ULTIMATE GUI TO FALL MOVIFROM THE ARCHIVE: A FATHER’S ACUNT OF THE TRIAL OF HIS DGHTER’S KILLEREND-OF-SUMMER SALE! TAKE 25% OFF AT THE VF SHOPMOST POPULARAND JT LIKE THAT: MICHAEL PATRICK KG KNOWS WHEN THE AUDIENCE TURNED ON CHE DIAZBY CHRIS MURPHYKYLE DCHANEL, THE ROTHSCHILD WHO WASN’TBY NATE FREEMANMARJORIE TAYLOR GREENE: IMPEACH BIN NOW OR I'LL SHUT DOWN THE GOVERNMENTBY ERIC LUTZJACK MCCORDICK

Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.

THE 50 GAYT ADS EVER

“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.

Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.

“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.

DESANTIS CAMPAIGN FAC BACKLASH AFTER PROMOTG UNHGED ANTI-LGBTQ ADLOG CAB REPUBLINS LLED THE AD “DIVISIVE AND SPERATE.”BY JACK MCCORDICKJULY 2, 2023FLORIDA GOVERNOR RON DESANTISJOE RAEDLE/GETTY IMAGSAVE THIS STORYSAVESAVE THIS STORYSAVEFLORIDA GOVERNOR RON DESANTIS’S PRINTIAL MPAIGN SHARED A BIZARRE, MEME-FILLED VIO FRIDAY CELEBRATG THE ERNOR’S ANTI-LGBTQ RERD AND ATTACKG DONALD TMP’S 2016 PLEDGE TO “DO EVERYTHG MY POWER TO PROTECT OUR LGBTQ CIZENS.” THE VIO, WHICH WAS POSTED BY THE DESANTIS WAR ROOM ACUNT AND AMPLIFIED BY DESANTIS FLUENCERS, HAS BEEN WILY NMNED AS HOMOPHOBIC, EVEN BY SOME REPUBLINS.THE VIO OPENS WH A STRG OF CLIPS OF TMP MAKG POSIVE MENTS ABOUT THE LGBTQ MUNY, CLUDG ONE THAT ME THE WAKE OF THE PULSE NIGHTCLUB MASSACRE 2016, WHICH TOOK PLACE DESANTIS’S HOME STATE. "TO WRAP UP PRI MONTH, LET'S HEAR OM THE POLICIAN WHO DID MORE THAN ANY OTHER REPUBLIN TO CELEBRATE ,” THE VIO IS PTNED, SEEMGLY REFERRG TO TMP. THEN THE TONE SHIFTS TO THUMPG, DARK MIC AND JUXTAPOS PICTUR OF DESANTIS—CLUDG ONE WH LASERS SHOOTG OUT OF HIS EY—WH IMAG OF BODYBUILRS AND POP CULTURE REFERENC, CLUDG CHRISTIAN BALE’S PATRICK BATEMAN (AMERIN PSYCHO) AND BRAD PT’S ACHILL (300). THE IMAG ARE MIXED WH HEADL AND D CRYG DESANTIS’S LEGISLATIVE ATTACKS ON LGBTQ PEOPLE, CLUDG ONE CLAIMG THE LAWS “LERALLY THREATEN TRANS EXISTENCE.”THE VIO WAS WILY CRICIZED, CLUDG BY SOME REPUBLINS. RICHARD GRENELL, WHO SERVED AS TMP’S ACTG DIRECTOR OF NATNAL INTELLIGENCE AND IS THE UNTRY’S FIRST OPENLY GAY BET MEMBER, SCRIBED THE VIO AS “UNNIABLY HOMOPHOBIC.” LOG CAB REPUBLINS, A LARGE, PRO-LGBTQ GOP GROUP, LLED THE AD “DIVISIVE AND SPERATE” AND SAID “VENTURED TO HOMOPHOBIC TERRORY.” AND SARAH LONGWELL, A MORATE REPUBLIN STRATEGIST, WROTE ON TWTER THAT “THE NSULTANTS WHO THK THIS KD OF ‘NNG TO TMP’S RIGHT’ IS GOG TO BE EFFECTIVE SHOULD BE SACKED.”SEVERAL MENTATORS NOTED SATURDAY THAT THE AD’S TONE AND NTENT REFLECTED DESANTIS’S MPAIGN’S URTG OF THE OBSSNS OF YOUNG, VERY ONLE RIGHT-WGERS, CLUDG THE SO-LLED GROYPERS, LED BY WHE NATNALIST AND HOLOT NIER NICHOLAS FUENT. “IT'S AN AD MA BY GROYPERS FOR GROYPERS WH ALL SORTS OF WEIRD LTLE SHOUTOUTS (PATRICK BATEMAN, 300),” WROTE THE NATN’S JEET HEER.THE VIO WAS SHARED BY NATE HOCHMAN, A FORMER NATNAL REVIEW WRER, AND MEMBER OF DESANTIS’S MUNITNS TEAM, WHO MA HEADL LAST YEAR AFTER HE PARTICIPATED A TWTER SPAC TALK WH FUENT AND PRAISED HIM FOR GETTG “A LOT OF KIDS ‘BASED’.” IT WAS ALSO PROMOTED BY PEDRO GONZALEZ, A PRO-DESANTIS FLUENCER AND MAGAZE EDOR WHOSE WORK HAS BEEN AMPLIFIED BY NUMERO MEMBERS OF THE DESANTIS MPAIGN. GONZALEZ WAS THE SUBJECT LAST TUDAY OF A MAJOR PROFILE (OF ALL PLAC) BREBART, WHICH PUBLISHED A SERI OF RACIST AND ANTISEMIC TEXTS GONZALEZ ALLEGEDLY SENT LEAKED GROUP CHATS. IN ONE, GONZALEZ CLAIMED HE WAS “TAKG UP ARMS WH THE GROYPERS.” FOLLOWG THE EXPOSé, ROLLG STONE REPORTED THAT MANY PRO-DESANTIS FLUENCERS WERE “QUICK TO RALLY” BEHD GONZALEZ.SECRETARY OF TRANSPORTATN PETE BUTTIGIEG, THE FIRST OPENLY GAY BET MEMBER EVER NFIRMED BY THE SENATE (GRENELL DID NOT GO THROUGH SENATE NFIRMATN), RPOND TO THE VIO ON SUNDAY MORNG. “I’M GOG TO LEAVE ASI THE STRANGENS OF TRYG TO PROVE YOUR MANHOOD BY PUTTG UP A VIO THAT SPLIC IMAG OF YOU BETWEEN OILED-UP, SHIRTLS BODYBUILRS,” BUTTIGIEG SAID ON CNN. IN A TWEET, BUTTEGIEG’S HBAND, GAY RIGHTS ACTIVIST CHASTEN GLEZMAN BUTTIGIEG, JOKED THAT THE AD WAS “ACTUALLY VERY GAY.”“I JT DON’T UNRSTAND THE MENTALY OF SOMEONE GETTG UP THE MORNG THKG HE’S TRYG TO PROVE HIS WORTH BY PETG OVER WHO N MAKE LIFE HARST FOR A HARD-H MUNY THAT IS ALREADY SO VULNERABLE AMERI,” THE TRANSPORTATN SECRETARY ADD.MORE GREAT STORI FROM VANY FAIRHOW FOUR BILLNAIRE TECHNO-OLIGARCHS ARE CREATG AN ALTERNATE REALYEXCLIVE NEW DETAILS ABOUT MEGHAN MARKLE’S WEDDG DRSA BIRD’S-EYE VIEW OF EVERYTHG HAPPENG AT THIS FALL’S FILM FTIVALS—WHOUT THE STARSA SER SETBACK FOR TMP’S PLAN TO GET REELECTED AND PARDON HIMSELFMEET KYLE DCHANEL, THE PRETEND PLAYBOY WHO SEEMS TO HAVE FOOLED HALF OF MANHATTANTHE ULTIMATE GUI TO FALL MOVIFROM THE ARCHIVE: A FATHER’S ACUNT OF THE TRIAL OF HIS DGHTER’S KILLEREND-OF-SUMMER SALE! TAKE 25% OFF AT THE VF SHOPMOST POPULARAND JT LIKE THAT: MICHAEL PATRICK KG KNOWS WHEN THE AUDIENCE TURNED ON CHE DIAZBY CHRIS MURPHYKYLE DCHANEL, THE ROTHSCHILD WHO WASN’TBY NATE FREEMANMARJORIE TAYLOR GREENE: IMPEACH BIN NOW OR I'LL SHUT DOWN THE GOVERNMENTBY ERIC LUTZJACK MCCORDICK

Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.

Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.

From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.

How gay upl TV mercials beme a mastream phenomenon | CNN Bs

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