Gay-Friendly Cars: Is Suba Number One? - CBS News

Contents:

• WHAT ARE THE TOP GAY-FRIENDLY CARS?
• THE ARE THE TOP 10 GAY AND LBIAN CARS
• THE TOP 10 GAY CARS OF 2004
• GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
• WHAT GAY AND LBIAN R BUYERS WANT VIEW SLISHOW COPYRIGHT © 2023, LOS ANGEL TIM | TERMS OF SERVICE | PRIVACY POLICY | CA NOTICE OF COLLECTN | DO NOT SELL OR SHARE MY PERSONAL INFORMATN WHAT GAY AND LBIAN R BUYERS WANT
• GAYS LOVE RS, AND NOW THERE’S A PLACE TO MEET AND GATHER
• AUDI: THE EPOME OF GAY CARS AND TCK BOYS

WHAT ARE THE TOP GAY-FRIENDLY CARS?

It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers. Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U. Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1.

THE ARE THE TOP 10 GAY AND LBIAN CARS

“Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of !

THE TOP 10 GAY CARS OF 2004

Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. ‘Surf Girls Hawai’i’ is the Real-Life ‘Blue Csh’ We’ve Waed 21 Years ForOffEnglishCar Talk took a pletely non-scientific poll and queried their lbian and gay listeners, and apparently some straight and bisexual people, too, askg for nomatns of the bt queer vehicl.

Nomatns om gays, om lbians, om borg heterosexuals like ... Good for seemg utterly pretent and important the area of At's Wt Camp, where I lived wedged between sorory, so how about the Top 10 Gay Cars?

GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

The 3-seri is on the gay list? Is VW to gay men what Suba is to lbian women? It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.

Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.

WHAT GAY AND LBIAN R BUYERS WANT VIEW SLISHOW COPYRIGHT © 2023, LOS ANGEL TIM | TERMS OF SERVICE | PRIVACY POLICY | CA NOTICE OF COLLECTN | DO NOT SELL OR SHARE MY PERSONAL INFORMATN WHAT GAY AND LBIAN R BUYERS WANT

When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?

You’d be known as a gay pany. ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.

GAYS LOVE RS, AND NOW THERE’S A PLACE TO MEET AND GATHER

“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.

AUDI: THE EPOME OF GAY CARS AND TCK BOYS

While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs. ”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media.