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iRsSlw"><a class="RubricLk-gRWSOU fgWnkQ bric__lk" href="/culture/culture-sk"><span class="RubricName-fVtemz cLxcNi">Culture Dk</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd NbxED hpJvIc">The Power of Pop Culture “Reply 1988”</h1></div><div class="ContentHearAccredatn-lfctVB cKRKZx ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearByle-kmPyCa gvUmxJ"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn jKACOU"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn jKACOU rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bqbBYQ"><p class="ByleWrapper-jWHrLH ivtvgj byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd jslZfG gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd ggMZaT cXqSTL eErqIx byle__name-lk button" href="/ntributors/matthew-trammell">Matthew Trammell</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2016-05-29T14:00:06-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd kYZrFA kEBrdf">May 29, 2016</time></div></div></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kbAoLA article-body__ntent"><div 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grid-layout__ntent"><div class="BodyWrapper-kufPGa bDyAMU body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><div class="GenericCalloutWrapper-tojWn iHBnEl llout--has-top-borr set-embedd-le" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO KhjZz AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image rponsive-image--expandable"><noscript><img alt="“Reply 1988” a Korean drama about a group of iends Seoul the neteeneighti follows s teenaged protagonists..." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE iTuhkZ ptn AssetEmbedCaptn-fNQBPI fmQnYP asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnText-bHjzlu iUEiRd hWyo iXWezO ptn__text">“Reply 1988,” a Korean drama about a group of iends Seoul the neteen-eighti, follows s teen-aged protagonists as they celebrate, bicker, and plunge to a newly borrls world of pop culture.</span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iicloT jbIJNS ptn__cred">Photograph Courty Viki</span></div></figure></div><p class="has-dropp has-dropp__lead-standard-headg">A few episos to the Korean drama seri “Reply 1988,” a slacker schoolgirl named Deok-sun and her rasl pal Dong-ryong show off their language skills. In a study group wh her iends, Deok-sun is chid by her olr sister, Bo-ra, for rankg ad last her class. “English is jt memorizatn, jt memorize !” she tnts. “Do you even know any words?” Deok-sun and Dong-ryong take turns meekly rattlg off njugated pronouns that prove they at least got through first-year English—“He, his, him, his!”—and Bo-ra, a stunt at Seoul Universy wh an ace transcript, isn’t imprsed. Dong-ryong ups the ante wh a tumble of gravelly German articl—<em>Dersmm dierrdie!</em>—before Deok-sun seiz the chance to rail all productivy. “Hey, I know Spanish!” she shouts, and bursts to “Directo al Corazón,” the 1982 h by the Mexin teen idol Luis Miguel, goofily nng through vers rewrten Korean and the stantly regnizable Spanish chos. Bo-ra gnts, enraged at the immatury on display, but her sister’s gag ronat: why read om a textbook when there are awome songs to learn every language?</p><p class="paywall">The scene typifi the quirky humor, nostalgic lilt, and borrls perspective that’s ma “Reply 1988” a rerd-breakg succs Korea last year: s fal episo, January, was the most viewed season fale Korean ble-TV history. As the tle suggts, the seri is set 1988, a signifint year for Seoul. The Summer Olympics brought the world’s ey to the velopg cy, and the year me to reprent the flux of culture om around the globe to a natn that was still shakg off a generatn of dictatorship, nservatism, poverty, and protts. Real-world events like the are woven to the plot: the pilot, Deok-sun is ecstatic to bear the flag for Madagasr the Olympic openg ceremony, maly bee she gets to be on televisn. The seri lights her spunky outbursts and ceptive w; she’s an alpha female growg to her own as her iends and their fai bounce between potluck dners and sleepovers on a sleepy street their neighborhood of Ssangmun-dong. The parents hand-wrg over money and nag about homework while the teen-agers—Deok-sun and Dong-ryong, along wh the neighborhood boys Taek, Sun-woo, and Jung-hwan—obss over new mic, don high-waisted jeans and Air Jordans, sneak to R-rated movi, navigate newly ragg hormon, and scream, nag, and slap each other over the last slice of pizza.</p><p class="paywall">Comparisons to “The Wonr Years” or “That ’70s Show” extend beyond the temporal shtick: “1988” is the latt a trilogy produced by South Korea’s tvN work, preced by shows set 1997 and 1994. This eratn, like s precsors, certaly don’t reflect the slick melodramatic romanc and revenge arcs that may sprg to md when one thks of K-drama blockbters. Good gags prevail over plot twists: there are no dramatic aths, scen of fily, or fixed villas. The kids that “1988” chronicl exist an unhurried world of their own makg, streamg past parents sgle file to while away hours on each other’s bedroom floors. Dpe s domance the ratgs, the show’s aternal slant was born largely of low expectatns. Last fall, the director and producer Sh Won-ho explaed that, even though the first two “Reply” shows had performed very well, the wrers were uncerta of the mand for a third, and so they took liberti to make a particularly il show about fay, iends, and mon stggl. “In my memory, 1988, Korea still had a lot of warmth and affectn terpersonal relatnships,” he told the <em>Korea Herald</em>, “regardls of the enomic, social or polil ndns . . . We tried to pict history as ordary people experienced .”</p><p class="paywall">Deok-sun, the only female her crew, is played glossily by the Korean pop star Hye-ri. She discrimately bats her ey at her four buddi and would-be suors, who are ially too nfed or grossed out by their childhood iend to reciprote. The show’s rhythmic cuts, symmetril am, and earthy lor palette rell W Anrson, and the shout-along vers of K-pop classics sure that realy might spend at any mute—soundtrack sal soon skyrocketed along wh the ratgs. Cultural -jok lter the productn: a meta-epilogue, an adult versn of Deok-sun is played by Lee Mi-yeon, an eighti and neti star whom the young boys had ogled her first role jt a few scen prr. The snappy, droll humor rri strongly through the English subtl. One hilar scene fds an impish father refg to take back a ment over lunch: “Instead of an apology, I’ll give you a B-pology,” he quips. “God damn !” his wife barks, whackg at his arm across the table. “Stop wh your stupid dad jok!”</p><p class="paywall">In our goln age of meaty, long-view, “Breakg Bad”-que televisn, the kds of breezy lghs and sular bonds are themselv nostalgic. The Norman Lear ss of the seventi, whose faial spir rried up to the edge of the ghts, now sn as cliché. The most ld Amerin shows today are angrier and achier: whether zombi, dragons, or morny, evil forc plague our hero om the outsi, and brg emotns to the surface through scen of fury, agony, or both. Perhaps ’s not an accint that bge-watchg as an Amerin pastime has cid wh TV’s growg moods: are we stuck on the shows, or unr them?</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">In 2011, the Los Angel <em>Tim</em> reporter John Glnna <a href=">wrote a story</a> about <em>han,</em> a plex morosens—an “effable sadns”—ced by Koreans as a five pillar of their culture. Glnna terviews lol shop owners and elrs who say that <em>han</em> is a part of everyday life their homeland. The Korean-Amerin scholar Elae Kim nsirs how <em>han</em> has manifted across the diaspora, cg the reactn of Korean-Amerin victims of the 1992 Los Angel rts: “The discsns were all about wh and blacks; Korean loss were shunted to the si,” she explas. “The jtice was they weren’t rponsible for the problem, and they uldn’t solve . As I see , that’s the fn of <em>han</em>.”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">It mak sense that Amerin studs would eventually look toward Korea for story l to attract strife-hungry dienc. Skybound Entertament, the stud behd “The Walkg Dead,” has signed on to produce an upg pre-apolyptic Korean drama, “Five Year,” partnership wh the vio-streamg se Viki—thk Hulu, but full of Asian dramas, Bollywood films, and anime. In the seri, a meteor looms toward earth, projected to impact five years (or seasons): the doomed st is left to rencile their fe existence while wag out the days.</p><p class="paywall">David Alpert, the print and C.E.O. of Skybound, <a href=">talked wh <em>Variety</em></a> about sisteppg the tradnal Amerin heroism that appears many ic books and TV shows, cludg his own: “There is no Bce Willis we n put on a rocket ship to blow up the meteor,” he says. Instead, “Five Year” aims to be dramatic trop om both untri. Alpert says that the show “highlights the tense terpersonal moments that Korean dramas pture so well, and sets them agast the epic backdrop for which Skybound has bee known.” Some Amerin dienc may already regnize this blend of sadns, rage, and spair our public disurse, and the art onto which we map s them. Even Beyoncé’s Vasele se turned downward this year unr the weight of skg patrol rs.</p><p class="paywall">It’s temptg to view the nostalgia and good-natured vibe of “Reply 1988” as a unterbalance to this mood, and the show’s wi succs Korea as a nudge agast <em>han</em>_’s_ cultural promence there. However, the show’s te power is the specificy of s settg. “Reply 1988” ptur the cursy and energy of a young generatn at a turng pot, newly empowered by s sharper view of a world beyond s shor. Throughout the seri, pop culture lets the characters see and hear a world their parents nnot; empowers them to sg about love English and Spanish, whether or not they n speak the language.</p><p class="paywall">This April, “Reply 1988” arrived on Viki, allowg subscribers Chile, New Zealand, Indonia, Sdi Arabia, the Uned Stat, and beyond to tune . The pany announced s arrival wh an eager tweet: “Your wish has been answered!” The se self, wh s hundreds of shows om dozens of untri (many of them subtled and synched by teams of multilgual fans), offers cur viewers the same unprecented wdows to other cultur that fascated Deok-sun and her iends and helped change South Korea almost thirty years ago. One marked fort found “Reply 1988” may be the evince that, across space and time, fai yell about the same thgs, iends geek out over the same thgs, and songs are wrten about the same thgs. The challenge now is to actively m to this larger sle of nsumptn: to seek out ias om outsi our own silos, by choice, orr to fd entirely new viewpots—or, at least, entirely new TV shows.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><asi class="PersistentAsiWrapper-VGrR daRVRt persistent-asi" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box ArticlePageSplAdRail-OyjwD jikppc"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="ArticlePageSplAdRailContent-jsltpq iZDmmY spl-ad-rail-ntent"><div class="ArticlePageSplAdRailTop-jUrrVY jzzFg"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="avblc9"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div><div class="ArticlePageSplAdRailMiddle-tiRvu hiZeZX spl-ad-rail-middle"></div><div class="ArticlePageSplAdRailBottom-dBKMGQ jmCMsn spl-ad-rail-bottom"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="xmj"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu GWFsc ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBAvatar-bIGTqf eMWbvj"><a href="/ntributors/matthew-trammell"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO giFhKz"><a href="/ntributors/matthew-trammell">Matthew Trammell</a> has been wrg about mic sce 2011. He was the Night Life edor for Gogs On About Town om 2015 to 2018.</div><div class="ContributorBFooter-brqDlv ezUmSv"></div></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx ctyZyK ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd bPyAoD kQQRmu">More:</span><a href="/tag/k-pop" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">K-Pop</span></a><a href="/tag/south-korea" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">South Korea</span></a><a href="/tag/tv" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">TV</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ContentFooterNewsletterContentWrapper-bmjtna kixtae"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="NewsletterSubscribeFormWrapper" class="NewsletterSubscribeFormWrapper-fCqqkN jKSBhE newsletter-subscribe-form ContentFooterNewsletterForm-hKeYwa liPqcf"><div data-ttid="NewsletterSubscribeFormHedDekWrapper" class="NewsletterSubscribeFormHedDekWrapper-fpMElW eglIBL"><h3 class="NewsletterSubscribeFormDangeroHed-kRwWjt kbxOa-D newsletter-subscribe-form__hed ContentFooterNewsletterForm-hKeYwa liPqcf">Gogs On</h3><div class="NewsletterSubscribeFormDek-kXonvc cKOhTM newsletter-subscribe-form__k">What we’re watchg, listeng to, and dog this week, onle, N.Y.C., and beyond. 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target="_self"><div class="SummaryItemHedBase-hiFYpQ iIjKeM summary-em__hed" data-ttid="SummaryItemHed">About Face</div></a><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href="/magaze/2015/03/23/about-face" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jMoLpX"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w" siz="100vw"/><img alt="About Face" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd jxOIpm cPtisA summary-em__k">Why is South Korea the world’s plastic-surgery pal?</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY cgDBtc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH dSEWiO byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd jslZfG gnILss byle__preamble">By </span>Patricia Marx</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff ewgXAt summary-em 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