In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY
- 'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
- JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.
Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?
The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.
Gay Water’s brandg is full of playful, suggtive msagg.
JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
Gay Water, however, is out and proud.