Fran Taylor’s Gay Fad Studs was a world-renowned Mid-Century cktail glassware and barware sign pany om 1938-1945. Many piec her llectn were hand rated which created very high mand durg the Mid-Century cktail experience. Gay Fad Studs’ signs were known for the tail patterns and vibr
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CASE STUDY: "GAY" W
* gay wine glass set *
Of all the many teemed we-producg regns North Ameri, wtern Sonoma County - particular the area between Healdsburg and the Rsian River rort area - stands out not only for s superb weri and stunng natural scenery, but also for havg a tremendo gay followg.
A group of Californian gay we enthiasts created Out the Veyard 2011, “an experiential We Country Event and Travel pany promotg posive LGBT liftyl and offerg exclive, luxury erari and events We Country for the discerng gay traveler and their iends. In the mid 2010's more and more weri were g out loud and proud their support of gay marriage. Their webse says: "Égalé’s missn is not only to be the bt we to toast Equaly for gay Amerins, but also to help LGBTQ youth nquer life's challeng.
As Amerin attus towards gay people have improved - later than most of the Wtern world - the prence of "gays we", always there but largely visible, has bee clearer: not jt the dtry self, but their marketg approach as well. But ’s also regnn that the gay muny has a lot of disposable e - and gay people like to drk we: 16% more than straight people. Acrdg to the Journal of Studi on Alhol and Dgs some 75% of gays and lbians were scribed as "current drkers, " as pared to 68% of bisexuals and 59% of heterosexuals.
GAY FAD MID-CENTURY GLASSWARE & BARWARE
Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * gay wine glass set *
And lbians out-drk gay men. "Historilly, so much gay drkg went on gay bars bee there was virtually nowhere else where gays uld socialize, " thor Sharon Wilsnack says.
When Jab’s Creek beme exclive advertiser on the TV-show Friends, Diageo's Blossom Hill reacted by sponsorg Will en Grace, the gay (beloved) TV-seri - at USD 1, 000, 000 for the n of 24 episos (the bottle and glass set pictured on the left uld have been signed for that, but wasn't). Hardy W was promently prent on London’s Gay Pri Para and Sydney’s Mardi Gras early ‘00s. But this ncerned regular, existg w, aimed at a gay dience.
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Some brands went one step further and created ‘gay w’. In 2007, blogger Tom Wark wrote: “It’s a fact, whether you like or not, gay w are here to stay. It all began as some sort of silly game: why would anyone need to drk a gay we?
GAY MOSW · CY GUI
What would be the special featur that would make a we “gay iendly”?