Jaguars associate strength ach Kev Maxen out as gay a first for US-based pro leagu | AP News

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Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

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KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

JAGUARS ASSISTANT STRENGTH AND NDNG ACH KEV MAXEN OUT PUBLICLY AS GAY

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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

Jacksonville Jaguars associate strength ach Kev Maxen has e out as gay. His announcement is a first for a male ach a major U.S.-based profsnal league. * tampa gay ads *

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual.

Carl Nassib beme the first active NFL player league history to announce that he is gay 2021.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

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Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. Jaguars assistant strength and ndng ach Kev Maxen is now the first openly gay male ach the NFL. (Jam Gilbert/Getty Imag)Jacksonville Jaguars assistant strength ach Kev Maxen me out publicly as gay Thursday, which mak him the first known openly gay male ach the NFL and all of Amerin men’s profsnal joed the Jaguars’ strength and ndng staff last season.

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”Maxen is the latt the NFL to e out publicly as gay. Tampa Bay Bucneers fensive end Carl Nassib beme the league’s first active openly gay player when he me out 2021, when he was wh the Las Vegas Rairs. Former San Francis 49ers assistant Katie Sowers ma history as both the first woman and first openly gay ach a Super Bowl was a lebacker at Wtern Connecticut State, a Divisn III program.

The gays have been g the ter to get laid sce AOL lnched chat rooms to Friendster, but wh Craigslist and Manhunt g their formulas, what is a homo wh a hard-on to do now?

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Jaguars Strength Coach Kev Maxen Com Out As Gay .

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