Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out - 07/21/2023
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
- ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
- FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
- HOW THE MOB HELPED ESTABLISH NYC’S GAY BAR SCENE
- UGANDA'S LGBTQ MUNY IS ' SHOCK' OVER NEW MEASURE, GAY ACTIVIST SAYS
- ALHOLISM THE GAY COMMUNY
- LGBT ADDICTN TREATMENT: GAY REHAB CENTER
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay community alcohol *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
/PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay... * gay community alcohol *
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
HOW THE MOB HELPED ESTABLISH NYC’S GAY BAR SCENE
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
UGANDA'S LGBTQ MUNY IS ' SHOCK' OVER NEW MEASURE, GAY ACTIVIST SAYS
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny.
ALHOLISM THE GAY COMMUNY
At s earlit fn, "gay" means "happy, " yet over the years perceptn of the word shifted to negative as people began g as a pejorative label for people and actns.
"There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, " says Spencer Hodson, Founr and CEO of Gay Water. Wh three simple gredients, only 80 lori and 4% ABV, gluten-ee and no sugar, Gay Water also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water will lnch wh four rehg flavors: watermelon, lime, peach, and grapeu wh plans to expand to more product l the g Water sgle flavor packs will nta six 12oz ns for $18.
LGBT ADDICTN TREATMENT: GAY REHAB CENTER
About Gay WaterGay Water is not jt any nned vodka soda pany, but a queer missn-driven liftyle brand that aims to celebrate and empower the LGBTQIA+ muny.
We believe reclaimg the word 'gay' by makg visible every day - be at your lol bar, rtrant, liquor store, grocery store, and of urse, your own a pany, we are mted to creatg a safe and clive muny for everyone, cludg our employe, the non-profs we llaborate wh, and the vendors we work wh.