The tth behd Twter’s favore stereotype about gay men, as explaed by GQ ntributor Louis Stapl.
Contents:
- GAY DRIVE-BY
- WHAT ARE THE TOP GAY-FRIENDLY CARS?
- THE ARE THE TOP 10 GAY AND LBIAN CARS
- WHAT DO YOU CALL A GAY DRIVE BY
- WHY DO GAY MEN WALK SO FAST?
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- PALM SPRGS GAY MEN’S CHOS HOSTS SCHOOL SUPPLI DRIVE
GAY DRIVE-BY
See whole joke: Q: What do you ll a gay drive by? A: a u ...ntued on * whats a gay drive by *
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WHAT ARE THE TOP GAY-FRIENDLY CARS?
When a gay guy throws sktl at your wdow and says,"TASTE THE RAINBOW BITCHES!" " name="Dcriptn" property="og:scriptn * whats a gay drive by *
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It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers. Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U.
THE ARE THE TOP 10 GAY AND LBIAN CARS
Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. Let's take a look,… * whats a gay drive by *
Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1. “Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.
WHAT DO YOU CALL A GAY DRIVE BY
A gay drive by uld be lled a hate crime. * whats a gay drive by *
Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.
“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.
WHY DO GAY MEN WALK SO FAST?
* whats a gay drive by *
While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs. ”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media.
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy. Like nerds who grow up to nont their bulli, Suba executiv me to realize that the people opposg the acknowledgment of gays and lbians were not as imposg as they of the reasons that, the days, the rmaker’s role cultivatg s lbian-iendly image is ls well known is that so many straight people were bld to the subtext of the s first Suba ads, Mulryan/Nash hired women to portray lbian upl. ”The light among niche dience groups “dg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance.
While many gay and lbian nsumers loved the shout-outs the license plat, straight people would only notice featur like a bike rack. Poux, who helped e up wh the license-plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl.
JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
Even after an hour of talkg about gay issu, they’d thk a man was shoppg wh his articl at the time, Suba executiv said they felt uncerta about the “trigue” created by the perceptn of “secret dg. ” But Poux says there was some fort the fact that the gay marketg went unr the radar. As more pani began marketg to LGBTQ dienc, such dg—which fell unr the tegory of the new marketg term “gay vague”—beme a way for pani to reach queer dienc wh mimal risk of a nservative said, Suba did not hi s support of gay and lbian ctomers.
PALM SPRGS GAY MEN’S CHOS HOSTS SCHOOL SUPPLI DRIVE
While Volkswagen played y about whether an ad perceived as gay-iendly really portrayed a gay uple, Suba sponsored events like gay-pri paras, partnered wh the Rabow Card, a cred rd that stead of sh back offered donatns to gay and lbian , and hired Marta Navratilova, a former tennis pro and a lbian, to appear Suba ads.