Reachg The Gay Market? Try Better Marketg and Advertisg

Contents:

• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
• THE 50 GAYT ADS EVER
• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• IS RUDY GAY A GOOD F?
• GAY FURRY HACKERS ARE TARGETG US STAT FOR PASSG ANTI-TRANS LEGISLATN
• REACHG THE GAY MARKET? TRY BETTER MARKETG AND ADVERTISG

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

THE 50 GAYT ADS EVER

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.

IS RUDY GAY A GOOD F?

Lbian and gay nsumers are a discerng group and 66% rema loyal to gay-iendly brands even when other pani offer lower pric.

GAY FURRY HACKERS ARE TARGETG US STAT FOR PASSG ANTI-TRANS LEGISLATN

Lbian, gay and bisexual nsumers are a lucrative mographic, timated to be worth around £70-£81 Billn Bra and an timated $700 Billn the USA. We put the excement back programmatic, SEO, PPC and social media servic help bs target gay and lbian dividuals effectively. We liver rults – sal, leads, clicks, visors and a long-lastg imprsn of the brands we work gay marketg mpaigns have helped mastream brands, chari and ernment anisatns reach new dienc and engage wh this mographic.

— N6 (@SignHexa) May 12, 2021 The CIA has released a siar seri of recment ads over the last several months as part of a seri dubbed “Humans of CIA, ” cludg ads featurg an agent who scribed herself as a “cisgenr lennial, ” a man who “[grew] up gay a small Southern town, ” and a bld employee who talks about the agency’s ph to “create a more clive environment.

Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.

REACHG THE GAY MARKET? TRY BETTER MARKETG AND ADVERTISG

Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.

AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.

Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.