The new Pepsi ad, 'Pepsi thi, pi gaya', has an unnny remblance to the recent protts by FTII stunts. But viewers feel mak a mockery of a ser suatn.
Contents:
- BOTTLE PI GAYA SARIBOTTLE PI GAYA SARI03:03 • CHETAK CASSETTBOTTLE PI GAYA SARI
- PEPSI THI, PI GAYA – A MARKETG STORY
BOTTLE PI GAYA SARIBOTTLE PI GAYA SARI03:03 • CHETAK CASSETTBOTTLE PI GAYA SARI
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Album/MovieBottle Pi Gaya SariSgersJaji KgMic ComposerChetak StudMic DirectorSanjay RailhanLyricistSanjay RailhanLanguageHaryanviMic CompanyChetak CassettDuratn03:03“Where words leave off, mic begs!
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‘Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya’ is our mpaign philosophy and we see our purpose beg able toseed spontaney the life of our new age nsumer.
PEPSI THI, PI GAYA – A MARKETG STORY
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This summer, Pepsi is celebratg the spontaney that f today’s generatn, wh a set of three summer special mercials that pture how ins and new age nsumers themselv are seizg the moment and dog wh a swag that reprents the great taste of sight remas the same as our ‘Pepsi Thi Pi Gaya’ mpaign; there are some thgs life that you n’t say no to a chilled bottle or a chilled n of Pepsi.
Bt Media Info: Conceptualised and executed by JWT, the mpaign brgs to life the brands new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya| Ad Craft News * bottle pi gaya sari ni *
The films brg alive the attu of ‘Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya’, each film centered around a llout on the n – #SWAG, #FASTFORWARD, #GATECRASH. The ‘Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya’ summer experience vers every touch pot wh every n and bottle of Pepsi this summer packed wh spontaneo exprsns of today, like #SWAG, #AANDE, #BAJAO, #BOLDAAL, #MUAH, #FASTFORWARD, #GATECRASH, #BAWAAL, #KALTI, #WINGIT, #PANGA, #GOCRAY and cuts across most Indian languag wh exprsns like #JOOT, #DHOOL, #SEMMA, #TAKKARU, #GETHU and #JOLLU Ta, #FLAT, #FATAFATI, #GHYAAM, #FULLBAWAAL, #KORBO, #LORBO and #JEETBO Bengali, #JORU, #DHAMMU, #DOOKUDU and #DHUMDHAM Telugu and so on, embracg the multilgual vobulary of today’s generatn.
Conceptualised and executed by JWT, the mpaign brgs to life the brands new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya. Conceptualised and executed by JWT, the mpaign brgs to life the brand’s new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya (Didn’t thk as I lived the moment, there was Pepsi so I drank ). The films brg alive the attu of ‘Socha nahi ji gaya, Pepsi thi, pi gaya’, each film centred around a llout on the n – #Swag, #Fastforward, #Gatecrash.
The ‘Socha nahi ji gaya, Pepsi thi, pi gaya’ summer experience vers every touch pot wh every n and bottle of Pepsi this summer packed wh spontaneo exprsns of today, like #Swag, #Aan, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wg, #Panga, #Gocray and cuts across most Indian languag wh exprsns like #Joot, #Dhool, #Semma, #Takka, #Gethu and #Jollu Ta, #Flat, #Fatafati, #Ghyaam, #Fullbawaal, #Korbo, #Lorbo and #Jeetbo Bengali, #Jo, #Dhammu, #Dookudu and #Dhumdham Telugu and so on, embracg the multilgual vobulary of today’s generatn. ‘Socha nahi ji gaya, Pepsi thi, pi gaya’ is our mpaign philosophy and we see our purpose beg able to seed spontaney the life of our new age nsumer.
Bt Media Info: Conceptualised and executed by JWT, the mpaign brgs to life the brands new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya| News * bottle pi gaya sari ni *
The sight remas the same as our ‘Pepsi thi pi gaya’ mpaign; there are some thgs life that you n’t say no to, a chilled bottle or a chilled n of Pepsi. The sight remas the same as our ‘Pepsi thi pi gaya’ mpaign; there are some thgs life that you n't say no to, a chilled bottle or a chilled n of Pepsi. The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori.
The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori, and swearg to go on an fe hunger strike until their mands are met. As everyone star at him accgly, he simply shgs and says “Pepsi thi yaar, pi gaya” (It was Pepsi, I drank ).
Rpondg to all the negative reactns, PepsiCo issued a statement to the media, sayg the ad “has no rrelatn whatsoever wh the ongog prott by the stunts of FTII…The new ‘Pepsi thi, pi gaya’ mpaign simply highlights the great taste of Pepsi through the ey of s nsumers”.