Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk hbLmuZ" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye jhXzHd alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf iGkvlr"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm cxwGKM cpwv alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogoSize-eWLQhf iUHQXH stacked-navigatn__sectn--xlarge-logo"><a href="/" data-ttid="Logo" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="Vogue India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets//" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnUtilyLks-kGMcBq hyQodi"><nav aria-label="Utily" class="NavigatnWrapper-bFftAs fKSZRK" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS hSzfcS navigatn__list" data-ttid="navigatn__list"></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div class="StackedNavigatnConsumerMarketgUnWrapper-epSkjf eqsNVO"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-cta"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-rollover" role="prentatn"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-rollover"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-dialog" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-dialog"></div><div class="journey-un"></div></div></div><a href="/search" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS bUYEAT button button--utily StackedNavigatnSearch-lFFwq feGD" data-event-click="{"element":"Button","outgogURL":"/search"}" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN bBWXSg button__label">Search</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-search" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns=" data-ttid="inSearch"><tle>Search</tle><path d="M14.5 10a4.5 4.5 0 1 0 0 9 4.5 4.5 0 0 0 0-9zm5.249 8.335l4.458 4.458-1.414 1.414-4.458-4.458a6.5 6.5 0 1 1 1.414-1.414z" fill-le="nonzero"></path></svg></div></a></div></div><div data-ttid="StackedNavigatnSectnPrimaryLks" class="StackedNavigatnSectnPrimaryLks-foRfJu hUosUm"><nav aria-label="Primary" class="NavigatnWrapper-bFftAs fKSZRK StackedNavigatnNavigatnPrimaryLk-hGPvKW junrbk" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS hSzfcS navigatn__list" data-ttid="navigatn__list"><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/fashn" data-ttid="navigatn__ternal-lk" role="lk">Fashn</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/bety" data-ttid="navigatn__ternal-lk" role="lk">Bety</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/vogue-closet/" data-ttid="navigatn__ternal-lk" role="lk">Vogue Closet</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/culture-and-livg" data-ttid="navigatn__ternal-lk" role="lk">Culture</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/horospe/" data-ttid="navigatn__ternal-lk" role="lk">Horospe</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href=" data-ttid="navigatn__ternal-lk" role="lk">Weddg Wardrobe</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/vio/" data-ttid="navigatn__ternal-lk" role="lk">Vio</a></li></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span></div><div class="StackedNavigatnBottom-dpkX eNBMTX"><div class="StackedNavigatnDrawer-jtJcEj gMdbNU"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily StackedNavigatnDrawerToggle-cycUFN jygJ" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Open Navigatn Menu</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-menu" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk hbLmuZ" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye jhXzHd alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf iGkvlr"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm cxwGKM cpwv alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogo-gMsxSu fGoGol"><a href="/" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="Vogue India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets//" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnMobileOptn-iaaAJG jtgct"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--mob-nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--mob-nav-cta"></div><div class="journey-un"></div></div></div></div></div></hear><div class="modal-ntaer"></div></div><div class="PersistentBottomWrapper-eddooY bIieWF persistent-bottom" data-journey-hook="persistent-bottom"><asi class="PaywallBarWrapper-hbEokK bfoVHc paywall-bar"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut paywall-bar__nsumer-marketg-un nsumer-marketg-un nsumer-marketg-un--paywall-bar-ll-to-actn" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-riser" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-riser"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="ungjom"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-IN"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="SplScreenContentHearWrapper-bFxPWy bjerUJ ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG YwaHe"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX eNRqSb bric SplScreenContentHearRubric-cLHEJQ djShVa"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/fashn"><span class="RubricName-fVtemz cLxcNi">Fashn</span></a></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd bwDymH dfelga">How MasterG is enuragg female participatn the fashn world</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd gwLwxP dJrDEb">MasterG, a trag program lnched by Gayatri Jolly, is transformg the role of women fashn productn. Learn more about here</div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE eonFPJ"><p class="ByleWrapper-jWHrLH uMYIE byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hHRAkO haUSoQ eErqIx byle__name-lk button" href="/thor/Pahull-Bas">Pahull Bas</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2019-03-11T23:40:04+05:30" class="SplScreenContentHearPublishDate-bMGEVk bRGsdS">11 March 2019</time><div class="SocialInsWrapper-hKMEXV dFSzzF social-ins social-ins--standard SplScreenContentHearSocialShare-gSVclr gfXJuR"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearLeadWrapper-jYfGAC kBeEbL"><div data-ttid="ContentHearLeadAsset" class="SplScreenContentHearLeBlock-nUOA cwQiEB"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SplScreenContentHearLe-bGywFh gyNssY"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SplScreenContentHearLe-bGywFh gyNssY rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Image may nta Clothg Apparel Fashn Human Person and Cloak" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SplScreenContentHearGrid-kFpOdh fLkIyA"><div class="GridItem-buujkM kHPPIF grid--em"><div class="CaptnWrapper-jSZdqE bViSGz ptn SplScreenContentHearCaptn-iOfEOv ckLUKG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd ftKqkn fNaHcW ptn__cred">Vogue Imag</span></div></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box SplScreenContentHearPersistentAsi-lkbwgS bowxFI"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV bknFni social-ins social-ins--has-background SplScreenContentHearSocialIns-eJyUjK bLmCzB social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kAwnHf article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>It was when Gayatri Jolly ma the swch om bs to fashn that she fally felt at home. “This is where I belong,” she realised on day one of her fashn gree program at the Parsons School of Dign New York. That feelg of ntentment—of home—is what driv her work, and what led to her foundg an all-female trag program/factory lled Master G upon her return to <a href=">India</a>.</p><div class="Contaer-bkChBi byNLHx"></div><p>“What my sign tn did for me, that's what I want Master G to do for the girls,” says Jolly over the phone om her home <a href=">New Delhi</a>. “It fundamentally changed me. I had so many mental blocks about how I was supposed to live my life, spe my accs and exposure. And I began to thk: so what's happeng to women who don't even have that exposure?”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Dign is a male-domated dtry India, led by “masterjis” who have been ndned to believe that women are pable of skills like pattern-makg. A lack of nfince women's abili, the absence of a support stcture that offers them anythg beyond marriage and motherhood, and the nied accs to tn, has led to generatns of Indian women beg held back om achievg any real pennce.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="c1nj5"></div></div><p>Enter Master G. Lnched by Jolly 2015, the trag program equips women and young girls wh the sign skills required to hold a job and earn a cent wage safe and rpectful workg ndns. “It n change the way the women thk,” says Jolly. “Dign is a tool for breakg mental patterns; 's not jt a physil skill but chang the way you thk. It has helped the women go home and beg to qutn why thgs are the way they are.”</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Human Person Clothg and Apparel" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="dn9rhg"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12380"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="m1ene"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ouq69"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Image: Andrew Bowe</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In the three years sce Master G's lnch, the factory has worked wh labels like Doodlage and NorBlack NorWhe for their productn needs, and is now lendg s workforce to s own -hoe label, Heimat. “It closed the loop,” says Jolly of this recent move. “It's a market-driven approach stead of somethg chary-driven. Chary don't last. You give somethg today and 's gone tomorrow.” Now, as Heimat lnch s first llectn, we tch up wh Jolly to learn more about the brand and the factory behd .</p><h2>Tell a b more about how Master G works</h2><p>To sle up MasterG trag programs and reach women digally, we're lnchg digal trag modul—kd of like Coursera regnal languag. We're executg the program through NGO partners who roll out the muny wh posters and banners, and we go om home to home to nvce fai to send their girls to . Around the time when admissns beg, I have to drk 20 cups of really sweet chai every day.</p><p>At the end of the program, girls eher apply for jobs (wh signers or export ho), start shops wh one or two mach their muny, or bee teachers and start a centre of their own. Some girls go on to teach at other centr too. They learn how to e smartphon as an tnal tool so they n navigate the dtry; they even post their garments on Instagram and sell them onle.</p><h2>What do Heimat mean?</h2><p>It's a German word that means belongg, the feelg of home. You meet a really old iend after a long time for ffee—that feelg of home. You n create that ‘heimat' wherever you go when you have that hight potential si of you. Heimat is a word that me to me 2007 when I was llege and stuck wh me. I'm obssed wh the ia of what home means. It's somethg I thought about a lot when volunteerg wh women at NGOs Delhi's slums, who didn't have a home that was a nurturg environment.</p><h2>What ma you ci to lnch an -hoe label?</h2><p>I was batg this for a long time. Havg our own brand giv the validatn to be traers the field. If I'm sellg the dtry and people are payg for the product, shows that we're not teachg a vacuum. We're walkg the walk, not jt preachg. If we n be a profable brand, that means this is a workg mol for the dtry. And when they see that this is a nng bs... that's the only way to fundamentally dispt the existg system.</p><h2>Tell about Heimat's first llectn</h2><p>It's functnal, fortable and fairly mimal, although there's some embroiry—the garments are embroired wh an aerial view of the topography of the slums where the girls e om, and the lours are also spired by the archecture of where the girls live. The bright blue we ll ‘tirpal blue' om the plastic of Dharavi. ‘Asbtos grey' is named for the asbtos sheets verg their roofs. Washed brick, moss green, jamun—all the lours are picked up om their livg habat. I spent so many years the slums. There's a bety the haphazardns of their hom that's so strikg that I had to base the first llectn on that.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="gx2e6t"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12381"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="3rh2qi"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="hovkse"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human and Person" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p>Image: Andrew Bowe</p><h2>Did this procs highlight any facts about the genr imbalance Indian fashn?</h2><p>One thg I learned is that there's this blanket belief that ‘ladkiyan pattern nahi bana sakti.' It's the way khandaani darzis work—dghters don't feature that tradn. It's fathers and sons. Masterji is the person who cuts patterns, and nowhere India was that beg done by women. It's a systemic thg, a mental block. It has ltle to do wh the actual skill, and more wh how women are viewed by their fai. There's nothg so plited that women n't do . It's beg done our factory—they learn pattern-makg and sewg and technil sign here.</p><h2>What has the procs of hirg and trag an all-female team been like?</h2><p>It's been phenomenal. The kd of transformatn I've seen the girls is a nstant spiratn. They are girls who have the tought circumstanc, who e to work and know they n make a better life for themselv. Every day I go to work and there's a new girl, a new story, a new tone. This is why I jump out of bed each day. It mak all worth .</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="nsa7c"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12382"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="t7si3"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="mxww3"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Scroll through the gallery below to take a look at some of Heimat's latt offergs.</p><div class="GalleryEmbedWrapper-llMpjF eNSLoK gallery-embed"><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/><span class="GalleryEmbedSwipe-IABKO llRwJY" style="touch-actn:none"><ul style="transform:translate(0px, 0)" class="GalleryEmbedSliList-koIlkn jiZeeK"><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Drs Fashn Eveng Drs Gown Robe Human Female Person and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Coat Clothg Apparel Drs Human Person Sleeve Long Sleeve and Overat" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human Person Drs Sleeve Female and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li></ul></span><div class="GalleryEmbedControlsStyl-dHFqsy bfpTGb"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounter-cTFhZe iUEiRd kFWniT iyyCZU"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterInx-KxYYM iUEiRd kFWniT">1 </span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterCount-hjjCXF iUEiRd fhVV">/ 4</span></span><div role="prentatn" class="GalleryEmbedControlsController-bemMMG kAIVAh"><button aria-label="gallery-back" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo ceEfVO" data-event-click="{"element":"Button"}" data-ttid="Button" disabled="" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button><button aria-label="gallery-forward" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo jUZMsC" data-event-click="{"element":"Button"}" data-ttid="Button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button></div></div><figptn class="GalleryEmbedCaptnWrapper-eUYjyD cYOJII"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedCred-fLWDcf bVluTY QSmdR cLAnWT">Kunaal Bose</div></figptn><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/></div><h2>Also read:</h2><p><a href=">Are direct-to-nsumer brands the future for staable fashn?</a></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Pernia Qurhi: “I never thought I was buildg a fashn empire”</p><p><a href=">How men's signer fashn is evolvg India</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="pqwfou"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx crnJNF ContentFooterTagCloud-krQmRG ZLGh"><a href="/topics/ffee" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">ffee</span></a><a href="/topics/lhi" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">DELHI</span></a><a href="/topics/dia" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">India</span></a><a href="/topics/stagram" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">Instagram</span></a><a href="/topics/male" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">MALE</span></a><a href="/topics/new-lhi" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">New Delhi</span></a><a href="/topics/new-york" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">NEW YORK</span></a><a href="/topics/phone" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">PHONE</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowDktopOnlyThirds"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iOeYYo SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet bVCFRm fPrpUs QVDXy">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR cGJNkq hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Devi" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Devi</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Megha Sharma</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--CNEVIDEO summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 800w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 800w" siz="100vw"/><img alt="Warrr Woman | #VogueEmpower - Fashn Film | VOGUE India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">General</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Warrr Woman | #VogueEmpower - Fashn Film | VOGUE India</div></div></div></a></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm kOWTJh ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="gi6y4y"></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails---f" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="8n69"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY iHkUiJ se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Vogue" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa kMDHNr"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV fISYiT social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Facebook" class="external-lk SocialInExternalLk-huuzOU faldEO social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook

gayatri jolly master g

  • Home
  • gayatri jolly master g

Recent Posts

GAY COUPLES FERTILIZEDecember 29, 2024
GAY SAUNA NEAR SHEPHERDS BUSHDecember 29, 2024
SLANG IN THE GAY COMMUNITYDecember 29, 2024
GAY FRIENDLY PLACES IN POLANDDecember 29, 2024
AMSTERDAM GAY LIGHT DISTRICTDecember 29, 2024
GAY AND CIHA FUNERAL AND CREMATIONDecember 29, 2024
IS BEING GAY UNNATURALDecember 29, 2024
GAY OLDER AND YOUNGER PORNDecember 29, 2024
GAY HUNTER VKDecember 29, 2024
DEMOCRATIC CANDIDATES GAYDecember 29, 2024

Tags

Gayatri is the Founr and CEO of MasterG where they are breakg patterns of dispary and poverty India g sign and skill velopment as tools for emancipatn. As a graduate of Parsons School of Dign NYC, Gayatri is g her talents to make real chang the liv of women. Hear h…

Contents:

GAYATRI JOLLY: THE MASTER 'G' BEHD THE FIRST ALL-WOMEN ESYSTEM APPAREL SIGN

MasterG, a trag programme lnched by Gayatri Jolly, is givg women the opportuny to claim their space the apparel dtry. Read on to know more. * gayatri jolly master g *

That’s when she started her NGO Adharshila that serv the needs of the unrserved populatn, ” says Gayatri Jolly, the founr of the first and only all-women sign, manufacturg and skill velopment esystem for the global apparel dtry — MasterG and Dghters. It was at an early age that Gayatri was exposed to the social and iologil nstct of genr and class, and is this very notn that she wanted to shatter.

The first tone of her journey go back to 2013, when Gayatri left for the US to study fashn sign at the Parsons School of Dign, New York.

GAYATRI JOLLY OF MASTERG: 5 THGS I WISH SOMEONE TOLD ME BEFORE I BEME A FOUNR

As part of our terview seri lled “5 Thgs I Wish Someone Told Me Before I Beme A Founr”, I had the pleasure of terviewg Gayatri Jolly. Gayatri Jolly is the CEO and founr of MasterG… * gayatri jolly master g *

“This was the first time I was able to image and act on my choic, ” adds Gayatri. Although she worked wh some top-of-the-le global fashn ho New York after pletg her sign urse, Gayatri longed to return to India to troduce a more equable genr dynamic the fashn dtry. The problems rurface our everyday ntext, but have eper roots cultural and social works, which have n unqutned for generatns, ” explas Gayatri.

“Our esystems and centr are n llaboratn wh our partners — Fena Foundatn, Sleepwell Foundatn, Nayara Energy and ASF Inastctur, and implementatn partners — Adharshila and BAIF, whose ntributns enable to reach the stunts at affordable fe, ” explas Gayatri. The women are also employed by Gayatri’s -hoe label, HEIMAT (meang ‘homeg’ German) that offers a le of ntemporary and high-qualy clothg fortable fabrics ma for the multifaceted men and women.

ABOUT GAYATRI

Fashn entreprenr Gayatri Jolly’s brachild MasterG, is a sign and skill velopment e system based out of Delhi, UP and Haryana. MasterG aims to humanize the garment manufacturg supply cha and uphold digny the dtry through a three-pronged approach – MasterG Trag Centers, the MasterG Contract Manufacturg, and the -hoe womenswear brand, HEIMAT. * gayatri jolly master g *

“Through our signature procs, they equip themselv wh cril thkg, puter and language skills, which n be ployed other dtri as well, ” says Gayatri. Gayatri believ that the art of pattern makg is not jt another pillar of the apparel dtry, is a medium of exprsn for women to claim a space of belongg, somethg that they have been prived of for generatns.

GAYATRI JOLLY’S POST

MasterG, a trag program lnched by Gayatri Jolly, is transformg the role of women fashn productn. Learn more about here * gayatri jolly master g *

“By 2030, we want to reach 1, 00, 000 stunts and traers, which will facilate muny discsns on policy change, and help g our iology as a tool to rethk other social issu, ” says Gayatri, signg off.

We aim to e this succs further to brg change dividual and llective part of our terview seri lled “5 Thgs I Wish Someone Told Me Before I Beme A Founr”, I had the pleasure of terviewg Gayatri Jolly. Gayatri Jolly is the CEO and founr of MasterG, India’s first all-woman esystem for the global apparel dtry.

CELEBRATE GAYATRI JAYANTI 2023

Gayatri Jayanti will be celebrated on 31 May, 2023. Know about who is godss gayatri, gayatri puja vidhi, story, vrat katha & signifince. * gayatri jolly master g *

Gayatri Jolly is the CEO and founr of MasterG & Dghters Pvt Ltd, India’s first all-woman esystem for the global apparel dtry. Money Control959d20 shar Gayatri Jolly (centre), the founr of the first and only all-women sign, manufacturg and skill velopment esystem for the global apparel dtry - MasterG and Dghters - wh women who have benefed om the iative. That's when she started her NGO Adharshila that serv the needs of the unrserved populatn, " says Gayatri Jolly, the founr of the first and only all-women sign, manufacturg and skill velopment esystem for the global apparel dtry - MasterG and Dghters.

Gayatri Jolly. Gayatri Jolly, havg worked wh pani like Armani and Diane Von Furstenberg has gaed years of experience sign and management the fashn dtry. Found by Gayatri Jolly, MasterG is an all-women sign and skill velopment venture for the global apparel dtry.

“Gayatri is breakg the pattern workforce and skills velopment, ” he said. Also read: Gayatri Jolly: The Master 'G' behd the first all-women esystem apparel sign.

MasterG, a trag program lnched by Gayatri Jolly, is transformg the role of women fashn productn. Learn more about here * gayatri jolly master g *

- Gayatri Jolly. You have already seen the phenomenal work Gayatri Jolly has done wh MasterG through her masterclass, podst, and fellowship mencement speech.

*BEAR-MAGAZINE.COM* GAYATRI JOLLY MASTER G

Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk hbLmuZ" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye jhXzHd alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf iGkvlr"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm cxwGKM cpwv alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogoSize-eWLQhf iUHQXH stacked-navigatn__sectn--xlarge-logo"><a href="/" data-ttid="Logo" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="Vogue India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets//" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnUtilyLks-kGMcBq hyQodi"><nav aria-label="Utily" class="NavigatnWrapper-bFftAs fKSZRK" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS hSzfcS navigatn__list" data-ttid="navigatn__list"></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div class="StackedNavigatnConsumerMarketgUnWrapper-epSkjf eqsNVO"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-cta"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-rollover" role="prentatn"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-rollover"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-dialog" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-dialog"></div><div class="journey-un"></div></div></div><a href="/search" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS bUYEAT button button--utily StackedNavigatnSearch-lFFwq feGD" data-event-click="{"element":"Button","outgogURL":"/search"}" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN bBWXSg button__label">Search</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-search" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns=" data-ttid="inSearch"><tle>Search</tle><path d="M14.5 10a4.5 4.5 0 1 0 0 9 4.5 4.5 0 0 0 0-9zm5.249 8.335l4.458 4.458-1.414 1.414-4.458-4.458a6.5 6.5 0 1 1 1.414-1.414z" fill-le="nonzero"></path></svg></div></a></div></div><div data-ttid="StackedNavigatnSectnPrimaryLks" class="StackedNavigatnSectnPrimaryLks-foRfJu hUosUm"><nav aria-label="Primary" class="NavigatnWrapper-bFftAs fKSZRK StackedNavigatnNavigatnPrimaryLk-hGPvKW junrbk" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS hSzfcS navigatn__list" data-ttid="navigatn__list"><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/fashn" data-ttid="navigatn__ternal-lk" role="lk">Fashn</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/bety" data-ttid="navigatn__ternal-lk" role="lk">Bety</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/vogue-closet/" data-ttid="navigatn__ternal-lk" role="lk">Vogue Closet</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/culture-and-livg" data-ttid="navigatn__ternal-lk" role="lk">Culture</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/horospe/" data-ttid="navigatn__ternal-lk" role="lk">Horospe</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href=" data-ttid="navigatn__ternal-lk" role="lk">Weddg Wardrobe</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/vio/" data-ttid="navigatn__ternal-lk" role="lk">Vio</a></li></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span></div><div class="StackedNavigatnBottom-dpkX eNBMTX"><div class="StackedNavigatnDrawer-jtJcEj gMdbNU"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily StackedNavigatnDrawerToggle-cycUFN jygJ" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Open Navigatn Menu</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-menu" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk hbLmuZ" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye jhXzHd alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf iGkvlr"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-outle" d="M20 24L12.5 19.7804L5 24V3H20V24ZM12.5 18.6028L19 22.2336V3.98131H6V22.2336L12.5 18.6028Z" fill="black"></path><path class="in-bookmark-fill in-bookmark--activated-checkmark" d="M11.5541 13.7033L9 11.2033L9.66216 10.5552L11.5541 12.407L15.3378 8.70331L16 9.35146L11.5541 13.7033Z" fill="black"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm cxwGKM cpwv alert-msage"><p>To revis this article, vis My Profile, then<!-- --> <a href="/acunt/saved">View saved stori</a></p></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StackedNavigatnSectnLogo-gMsxSu fGoGol"><a href="/" class="StackedNavigatnLogoLk-byNqXP dmvHfj"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="Vogue India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets//" srcSet="" siz="100vw"/></picture></a></div><div class="StackedNavigatnSectnMobileOptn-iaaAJG jtgct"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--mob-nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--mob-nav-cta"></div><div class="journey-un"></div></div></div></div></div></hear><div class="modal-ntaer"></div></div><div class="PersistentBottomWrapper-eddooY bIieWF persistent-bottom" data-journey-hook="persistent-bottom"><asi class="PaywallBarWrapper-hbEokK bfoVHc paywall-bar"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut paywall-bar__nsumer-marketg-un nsumer-marketg-un nsumer-marketg-un--paywall-bar-ll-to-actn" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-riser" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-riser"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="ungjom"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-IN"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="SplScreenContentHearWrapper-bFxPWy bjerUJ ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG YwaHe"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX eNRqSb bric SplScreenContentHearRubric-cLHEJQ djShVa"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/fashn"><span class="RubricName-fVtemz cLxcNi">Fashn</span></a></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd bwDymH dfelga">How MasterG is enuragg female participatn the fashn world</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd gwLwxP dJrDEb">MasterG, a trag program lnched by Gayatri Jolly, is transformg the role of women fashn productn. Learn more about here</div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE eonFPJ"><p class="ByleWrapper-jWHrLH uMYIE byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hHRAkO haUSoQ eErqIx byle__name-lk button" href="/thor/Pahull-Bas">Pahull Bas</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2019-03-11T23:40:04+05:30" class="SplScreenContentHearPublishDate-bMGEVk bRGsdS">11 March 2019</time><div class="SocialInsWrapper-hKMEXV dFSzzF social-ins social-ins--standard SplScreenContentHearSocialShare-gSVclr gfXJuR"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearLeadWrapper-jYfGAC kBeEbL"><div data-ttid="ContentHearLeadAsset" class="SplScreenContentHearLeBlock-nUOA cwQiEB"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SplScreenContentHearLe-bGywFh gyNssY"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SplScreenContentHearLe-bGywFh gyNssY rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Image may nta Clothg Apparel Fashn Human Person and Cloak" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SplScreenContentHearGrid-kFpOdh fLkIyA"><div class="GridItem-buujkM kHPPIF grid--em"><div class="CaptnWrapper-jSZdqE bViSGz ptn SplScreenContentHearCaptn-iOfEOv ckLUKG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd ftKqkn fNaHcW ptn__cred">Vogue Imag</span></div></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box SplScreenContentHearPersistentAsi-lkbwgS bowxFI"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV bknFni social-ins social-ins--has-background SplScreenContentHearSocialIns-eJyUjK bLmCzB social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kAwnHf article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>It was when Gayatri Jolly ma the swch om bs to fashn that she fally felt at home. “This is where I belong,” she realised on day one of her fashn gree program at the Parsons School of Dign New York. That feelg of ntentment—of home—is what driv her work, and what led to her foundg an all-female trag program/factory lled Master G upon her return to <a href=">India</a>.</p><div class="Contaer-bkChBi byNLHx"></div><p>“What my sign tn did for me, that's what I want Master G to do for the girls,” says Jolly over the phone om her home <a href=">New Delhi</a>. “It fundamentally changed me. I had so many mental blocks about how I was supposed to live my life, spe my accs and exposure. And I began to thk: so what's happeng to women who don't even have that exposure?”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Dign is a male-domated dtry India, led by “masterjis” who have been ndned to believe that women are pable of skills like pattern-makg. A lack of nfince women's abili, the absence of a support stcture that offers them anythg beyond marriage and motherhood, and the nied accs to tn, has led to generatns of Indian women beg held back om achievg any real pennce.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="c1nj5"></div></div><p>Enter Master G. Lnched by Jolly 2015, the trag program equips women and young girls wh the sign skills required to hold a job and earn a cent wage safe and rpectful workg ndns. “It n change the way the women thk,” says Jolly. “Dign is a tool for breakg mental patterns; 's not jt a physil skill but chang the way you thk. It has helped the women go home and beg to qutn why thgs are the way they are.”</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Human Person Clothg and Apparel" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="dn9rhg"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12380"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="m1ene"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ouq69"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Image: Andrew Bowe</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In the three years sce Master G's lnch, the factory has worked wh labels like Doodlage and NorBlack NorWhe for their productn needs, and is now lendg s workforce to s own -hoe label, Heimat. “It closed the loop,” says Jolly of this recent move. “It's a market-driven approach stead of somethg chary-driven. Chary don't last. You give somethg today and 's gone tomorrow.” Now, as Heimat lnch s first llectn, we tch up wh Jolly to learn more about the brand and the factory behd .</p><h2>Tell a b more about how Master G works</h2><p>To sle up MasterG trag programs and reach women digally, we're lnchg digal trag modul—kd of like Coursera regnal languag. We're executg the program through NGO partners who roll out the muny wh posters and banners, and we go om home to home to nvce fai to send their girls to . Around the time when admissns beg, I have to drk 20 cups of really sweet chai every day.</p><p>At the end of the program, girls eher apply for jobs (wh signers or export ho), start shops wh one or two mach their muny, or bee teachers and start a centre of their own. Some girls go on to teach at other centr too. They learn how to e smartphon as an tnal tool so they n navigate the dtry; they even post their garments on Instagram and sell them onle.</p><h2>What do Heimat mean?</h2><p>It's a German word that means belongg, the feelg of home. You meet a really old iend after a long time for ffee—that feelg of home. You n create that ‘heimat' wherever you go when you have that hight potential si of you. Heimat is a word that me to me 2007 when I was llege and stuck wh me. I'm obssed wh the ia of what home means. It's somethg I thought about a lot when volunteerg wh women at NGOs Delhi's slums, who didn't have a home that was a nurturg environment.</p><h2>What ma you ci to lnch an -hoe label?</h2><p>I was batg this for a long time. Havg our own brand giv the validatn to be traers the field. If I'm sellg the dtry and people are payg for the product, shows that we're not teachg a vacuum. We're walkg the walk, not jt preachg. If we n be a profable brand, that means this is a workg mol for the dtry. And when they see that this is a nng bs... that's the only way to fundamentally dispt the existg system.</p><h2>Tell about Heimat's first llectn</h2><p>It's functnal, fortable and fairly mimal, although there's some embroiry—the garments are embroired wh an aerial view of the topography of the slums where the girls e om, and the lours are also spired by the archecture of where the girls live. The bright blue we ll ‘tirpal blue' om the plastic of Dharavi. ‘Asbtos grey' is named for the asbtos sheets verg their roofs. Washed brick, moss green, jamun—all the lours are picked up om their livg habat. I spent so many years the slums. There's a bety the haphazardns of their hom that's so strikg that I had to base the first llectn on that.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="gx2e6t"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12381"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="3rh2qi"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="hovkse"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human and Person" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p>Image: Andrew Bowe</p><h2>Did this procs highlight any facts about the genr imbalance Indian fashn?</h2><p>One thg I learned is that there's this blanket belief that ‘ladkiyan pattern nahi bana sakti.' It's the way khandaani darzis work—dghters don't feature that tradn. It's fathers and sons. Masterji is the person who cuts patterns, and nowhere India was that beg done by women. It's a systemic thg, a mental block. It has ltle to do wh the actual skill, and more wh how women are viewed by their fai. There's nothg so plited that women n't do . It's beg done our factory—they learn pattern-makg and sewg and technil sign here.</p><h2>What has the procs of hirg and trag an all-female team been like?</h2><p>It's been phenomenal. The kd of transformatn I've seen the girls is a nstant spiratn. They are girls who have the tought circumstanc, who e to work and know they n make a better life for themselv. Every day I go to work and there's a new girl, a new story, a new tone. This is why I jump out of bed each day. It mak all worth .</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="nsa7c"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12382"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="t7si3"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="mxww3"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Scroll through the gallery below to take a look at some of Heimat's latt offergs.</p><div class="GalleryEmbedWrapper-llMpjF eNSLoK gallery-embed"><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/><span class="GalleryEmbedSwipe-IABKO llRwJY" style="touch-actn:none"><ul style="transform:translate(0px, 0)" class="GalleryEmbedSliList-koIlkn jiZeeK"><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Drs Fashn Eveng Drs Gown Robe Human Female Person and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Coat Clothg Apparel Drs Human Person Sleeve Long Sleeve and Overat" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human Person Drs Sleeve Female and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li></ul></span><div class="GalleryEmbedControlsStyl-dHFqsy bfpTGb"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounter-cTFhZe iUEiRd kFWniT iyyCZU"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterInx-KxYYM iUEiRd kFWniT">1 </span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterCount-hjjCXF iUEiRd fhVV">/ 4</span></span><div role="prentatn" class="GalleryEmbedControlsController-bemMMG kAIVAh"><button aria-label="gallery-back" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo ceEfVO" data-event-click="{"element":"Button"}" data-ttid="Button" disabled="" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button><button aria-label="gallery-forward" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo jUZMsC" data-event-click="{"element":"Button"}" data-ttid="Button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button></div></div><figptn class="GalleryEmbedCaptnWrapper-eUYjyD cYOJII"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedCred-fLWDcf bVluTY QSmdR cLAnWT">Kunaal Bose</div></figptn><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/></div><h2>Also read:</h2><p><a href=">Are direct-to-nsumer brands the future for staable fashn?</a></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Pernia Qurhi: “I never thought I was buildg a fashn empire”</p><p><a href=">How men's signer fashn is evolvg India</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="pqwfou"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx crnJNF ContentFooterTagCloud-krQmRG ZLGh"><a href="/topics/ffee" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">ffee</span></a><a href="/topics/lhi" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">DELHI</span></a><a href="/topics/dia" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">India</span></a><a href="/topics/stagram" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">Instagram</span></a><a href="/topics/male" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">MALE</span></a><a href="/topics/new-lhi" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">New Delhi</span></a><a href="/topics/new-york" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">NEW YORK</span></a><a href="/topics/phone" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hHRAkO gYyUIo LNvBG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd dEbYaa bUkXwu">PHONE</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowDktopOnlyThirds"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iOeYYo SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet bVCFRm fPrpUs QVDXy">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR cGJNkq hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Devi" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Devi</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Megha Sharma</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--CNEVIDEO summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 800w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 800w" siz="100vw"/><img alt="Warrr Woman | #VogueEmpower - Fashn Film | VOGUE India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">General</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Warrr Woman | #VogueEmpower - Fashn Film | VOGUE India</div></div></div></a></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm kOWTJh ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="gi6y4y"></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails---f" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="8n69"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY iHkUiJ se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="Vogue" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/vogue/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa kMDHNr"><div class="SeFooterAboutText-XXKBX blTbmF"></div></div><div class="SocialInsWrapper-hKMEXV fISYiT social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Facebook" class="external-lk SocialInExternalLk-huuzOU faldEO social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook .

TOP