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ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="ungjom"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-IN"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="SplScreenContentHearWrapper-bFxPWy bjerUJ ntent-hear article__ntent-hear" data-ttid="SplScreenContentHearWrapper"><div class="GridWrapper-cAzTTK dfqcEG grid grid-ems-2 grid-full-bleed grid-no-gap SplScreenContentHearMa-fNigKG YwaHe"><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearTleBlock-sCMXE jActCi"><div data-ttid="ContentHearRubric"><div class="RubricWrapper-dKmCNX eNRqSb bric SplScreenContentHearRubric-cLHEJQ djShVa"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/fashn"><span class="RubricName-fVtemz cLxcNi">Fashn</span></a></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearHed-lcUSuI iUEiRd bwDymH dfelga">How MasterG is enuragg female participatn the fashn world</h1><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SplScreenContentHearDek-emptdL iUEiRd gwLwxP dJrDEb">MasterG, a trag program lnched by Gayatri Jolly, is transformg the role of women fashn productn. Learn more about here</div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl SplScreenContentHearByle-kvEhqE eonFPJ"><p class="ByleWrapper-jWHrLH uMYIE byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hHRAkO haUSoQ eErqIx byle__name-lk button" href="/thor/Pahull-Bas">Pahull Bas</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2019-03-11T23:40:04+05:30" class="SplScreenContentHearPublishDate-bMGEVk bRGsdS">11 March 2019</time><div class="SocialInsWrapper-hKMEXV dFSzzF social-ins social-ins--standard SplScreenContentHearSocialShare-gSVclr gfXJuR"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="GridItem-buujkM eHLzLy grid--em"><div class="SplScreenContentHearLeadWrapper-jYfGAC kBeEbL"><div data-ttid="ContentHearLeadAsset" class="SplScreenContentHearLeBlock-nUOA cwQiEB"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SplScreenContentHearLe-bGywFh gyNssY"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SplScreenContentHearLe-bGywFh gyNssY rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Image may nta Clothg Apparel Fashn Human Person and Cloak" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></div></div></div></div><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SplScreenContentHearGrid-kFpOdh fLkIyA"><div class="GridItem-buujkM kHPPIF grid--em"><div class="CaptnWrapper-jSZdqE bViSGz ptn SplScreenContentHearCaptn-iOfEOv ckLUKG"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd ftKqkn fNaHcW ptn__cred">Vogue Imag</span></div></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box SplScreenContentHearPersistentAsi-lkbwgS bowxFI"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV bknFni social-ins social-ins--has-background SplScreenContentHearSocialIns-eJyUjK bLmCzB social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kAwnHf article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>It was when Gayatri Jolly ma the swch om bs to fashn that she fally felt at home. “This is where I belong,” she realised on day one of her fashn gree program at the Parsons School of Dign New York. That feelg of ntentment—of home—is what driv her work, and what led to her foundg an all-female trag program/factory lled Master G upon her return to <a href=">India</a>.</p><div class="Contaer-bkChBi byNLHx"></div><p>“What my sign tn did for me, that's what I want Master G to do for the girls,” says Jolly over the phone om her home <a href=">New Delhi</a>. “It fundamentally changed me. I had so many mental blocks about how I was supposed to live my life, spe my accs and exposure. And I began to thk: so what's happeng to women who don't even have that exposure?”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Dign is a male-domated dtry India, led by “masterjis” who have been ndned to believe that women are pable of skills like pattern-makg. A lack of nfince women's abili, the absence of a support stcture that offers them anythg beyond marriage and motherhood, and the nied accs to tn, has led to generatns of Indian women beg held back om achievg any real pennce.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="c1nj5"></div></div><p>Enter Master G. Lnched by Jolly 2015, the trag program equips women and young girls wh the sign skills required to hold a job and earn a cent wage safe and rpectful workg ndns. “It n change the way the women thk,” says Jolly. “Dign is a tool for breakg mental patterns; 's not jt a physil skill but chang the way you thk. It has helped the women go home and beg to qutn why thgs are the way they are.”</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Human Person Clothg and Apparel" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad 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summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="m1ene"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ouq69"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Image: Andrew Bowe</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In the three years sce Master G's lnch, the factory has worked wh labels like Doodlage and NorBlack NorWhe for their productn needs, and is now lendg s workforce to s own -hoe label, Heimat. “It closed the loop,” says Jolly of this recent move. “It's a market-driven approach stead of somethg chary-driven. Chary don't last. You give somethg today and 's gone tomorrow.” Now, as Heimat lnch s first llectn, we tch up wh Jolly to learn more about the brand and the factory behd .</p><h2>Tell a b more about how Master G works</h2><p>To sle up MasterG trag programs and reach women digally, we're lnchg digal trag modul—kd of like Coursera regnal languag. We're executg the program through NGO partners who roll out the muny wh posters and banners, and we go om home to home to nvce fai to send their girls to . Around the time when admissns beg, I have to drk 20 cups of really sweet chai every day.</p><p>At the end of the program, girls eher apply for jobs (wh signers or export ho), start shops wh one or two mach their muny, or bee teachers and start a centre of their own. Some girls go on to teach at other centr too. They learn how to e smartphon as an tnal tool so they n navigate the dtry; they even post their garments on Instagram and sell them onle.</p><h2>What do Heimat mean?</h2><p>It's a German word that means belongg, the feelg of home. You meet a really old iend after a long time for ffee—that feelg of home. You n create that ‘heimat' wherever you go when you have that hight potential si of you. Heimat is a word that me to me 2007 when I was llege and stuck wh me. I'm obssed wh the ia of what home means. It's somethg I thought about a lot when volunteerg wh women at NGOs Delhi's slums, who didn't have a home that was a nurturg environment.</p><h2>What ma you ci to lnch an -hoe label?</h2><p>I was batg this for a long time. Havg our own brand giv the validatn to be traers the field. If I'm sellg the dtry and people are payg for the product, shows that we're not teachg a vacuum. We're walkg the walk, not jt preachg. If we n be a profable brand, that means this is a workg mol for the dtry. And when they see that this is a nng bs... that's the only way to fundamentally dispt the existg system.</p><h2>Tell about Heimat's first llectn</h2><p>It's functnal, fortable and fairly mimal, although there's some embroiry—the garments are embroired wh an aerial view of the topography of the slums where the girls e om, and the lours are also spired by the archecture of where the girls live. The bright blue we ll ‘tirpal blue' om the plastic of Dharavi. ‘Asbtos grey' is named for the asbtos sheets verg their roofs. Washed brick, moss green, jamun—all the lours are picked up om their livg habat. I spent so many years the slums. There's a bety the haphazardns of their hom that's so strikg that I had to base the first llectn on that.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="gx2e6t"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12381"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">VOGUE India: Women's Magaze for Bety, Fashn, Liftyle & Entertament</div></div></div></a></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Fashn</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to wear Birkenstock sandals acrdg to Gigi Hadid, Ananya Panday, Anhka Sharma, and more It-girls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Devki Bhatt </span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff cCTWzM summary-em summary-em--has-mobile-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw cWJwCN" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I take an apple cir vegar shot every morng&-here are all the benefs" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Bety</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">I take an apple cir vegar shot every morng—here are all the benefs</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Hannah Coat</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw cWJwCN ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="3rh2qi"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="hovkse"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human and Person" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p>Image: Andrew Bowe</p><h2>Did this procs highlight any facts about the genr imbalance Indian fashn?</h2><p>One thg I learned is that there's this blanket belief that ‘ladkiyan pattern nahi bana sakti.' It's the way khandaani darzis work—dghters don't feature that tradn. It's fathers and sons. Masterji is the person who cuts patterns, and nowhere India was that beg done by women. It's a systemic thg, a mental block. It has ltle to do wh the actual skill, and more wh how women are viewed by their fai. There's nothg so plited that women n't do . It's beg done our factory—they learn pattern-makg and sewg and technil sign here.</p><h2>What has the procs of hirg and trag an all-female team been like?</h2><p>It's been phenomenal. The kd of transformatn I've seen the girls is a nstant spiratn. They are girls who have the tought circumstanc, who e to work and know they n make a better life for themselv. Every day I go to work and there's a new girl, a new story, a new tone. This is why I jump out of bed each day. It mak all worth .</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="nsa7c"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-12382"><div class="RecircMostPopularHeadg-iVzhzt irGmYt">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div 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class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="mxww3"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Scroll through the gallery below to take a look at some of Heimat's latt offergs.</p><div class="GalleryEmbedWrapper-llMpjF eNSLoK gallery-embed"><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/><span class="GalleryEmbedSwipe-IABKO llRwJY" style="touch-actn:none"><ul style="transform:translate(0px, 0)" class="GalleryEmbedSliList-koIlkn jiZeeK"><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Drs Fashn Eveng Drs Gown Robe Human Female Person and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Coat Clothg Apparel Drs Human Person Sleeve Long Sleeve and Overat" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li><li class="GalleryEmbedSliListItem-fKJGAO iJdYaZ"><div class="GallerySliWrapper-yxPsh dkOugQ" data-event-boundary="click" data--view="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" data-event-click="{"pattern":"GallerySli","variatn":"GallerySli.ItemCenterNoCaptn"}" orientatn="portra" data-ttid="GallerySliWrapper"><figure class="GallerySliFigure-jhDfjI bGQGmP"><div orientatn="portra" class="GallerySliAssetWrapper-jGbftJ eCdWNA"><div class="GallerySliAssetContaer-hwdsAZ gNfA-dy"><div class="GallerySliAssetContaerInner-BTnef fyLCFI"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GallerySliRponsiveAsset-bXKMLC lluiXZ GallerySliRponsiveAsset rponsive-image"><noscript><img alt="Image may nta Clothg Apparel Human Person Drs Sleeve Female and Woman" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></div></div></figure></div></li></ul></span><div class="GalleryEmbedControlsStyl-dHFqsy bfpTGb"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounter-cTFhZe iUEiRd kFWniT iyyCZU"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterInx-KxYYM iUEiRd kFWniT">1 </span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedControlsCounterCount-hjjCXF iUEiRd fhVV">/ 4</span></span><div role="prentatn" class="GalleryEmbedControlsController-bemMMG kAIVAh"><button aria-label="gallery-back" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo ceEfVO" data-event-click="{"element":"Button"}" data-ttid="Button" disabled="" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button><button aria-label="gallery-forward" class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS btWLCr button button--utily GalleryEmbedControlsButton-dA-dlPo jUZMsC" data-event-click="{"element":"Button"}" data-ttid="Button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label"></span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></div></button></div></div><figptn class="GalleryEmbedCaptnWrapper-eUYjyD cYOJII"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryEmbedCred-fLWDcf bVluTY QSmdR cLAnWT">Kunaal Bose</div></figptn><hr class="GalleryEmbedHr-dXMdzM fCNcvb gallery-embed__hr"/></div><h2>Also read:</h2><p><a href=">Are direct-to-nsumer brands the future for staable fashn?</a></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Pernia Qurhi: “I never thought I was buildg a fashn empire”</p><p><a href=">How men's signer fashn is evolvg India</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="pqwfou"></div></div><div 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class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Devi" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Devi</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Megha Sharma</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--CNEVIDEO summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 800w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 800w" siz="100vw"/><img alt="Warrr Woman | #VogueEmpower - Fashn Film | VOGUE India" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">General</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div 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SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm kOWTJh ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="gi6y4y"></div></div><div class="SummaryItemWrapper-iwvBff gthlBc summary-em summary-em--has-mobile-borr summary-em--GALLERY summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below-sktop-only summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-top summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm kOWTJh" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb USLvL summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Gayatri Oberoi’s Bety Secrets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl eFAulD summary-em__ntent"><div class="RubricWrapper-dKmCNX eNRqSb bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Vogue India</span></div><a class="SummaryItemHedLk-civM jRfyII summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ bfdOCB summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Gayatri Oberoi’s Bety Secrets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY kLWdHC summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Priyanka Kapadia</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg 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