In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- FANS ARE GOG ALL ON CELEBRATG GRIMACE’S BIRTHDAY AND CLARG HIM A GAY IN
- GAY MCDONALD
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
* gay mcdonald's shirts *
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny.
In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad.
FANS ARE GOG ALL ON CELEBRATG GRIMACE’S BIRTHDAY AND CLARG HIM A GAY IN
Msage: McDonald's is a place where you n be yourself -- even if you're gay. The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace.
The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad.
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