Guido Barilla dipped his noodle boilg water this week when he told an Italian rad show that the Barilla pasta pany "lik the tradnal fay," which means we won't see any gays Barilla's advertisg -- and if they don't like , he said, "they n always go eat...
Contents:
- WHAT IS THE GAYT DRK
- GAY BOY DRINKS
- FIVE MOST GAY-IENDLY FOOD AND DRK PRODUCTS
- WHAT'S THE NAME OF THE GAY DRK OM STARBUCKS?
- THE FOUR GAYT COCKTAILS THE CASTRO
WHAT IS THE GAYT DRK
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * typical gay drinks *
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
GAY BOY DRINKS
ABSTRACT: What mak a drk "gay"? Some say all tak is a name endg "ra" or "ti," while others specify the cln of chopped u and fanciful ratns. For the purpos of this experiment, the signatn and selectn of gay drks has been left to profsnals--real live bartenrs real live gay bars. HYPOTHESIS: Tt subject "Sanep" is a 37-year-old straight man who, his natural habat, enjoys Jim Beam on the rocks... * typical gay drinks *
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
FIVE MOST GAY-IENDLY FOOD AND DRK PRODUCTS
* typical gay drinks *
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
WHAT'S THE NAME OF THE GAY DRK OM STARBUCKS?
Today's bt gay bars span div, dance clubs, cktail loung and muny spac, helpg to shape popular drkg culture at large. * typical gay drinks *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
THE FOUR GAYT COCKTAILS THE CASTRO
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?