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Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.

Contents:

GOG BAREBACK: TIME AND AGG A GAY-FOR-PAY PORN CAREER

This article explor a cril moment of gog bareback the reer of arguably the biggt gay porn performer of the 2010s, Johnny Rapid. The analysis * gay adult industry *

Footnote 1 He was also named as the send most searched for gay porn star Pornhub’s 2017 “Year Review” annual analytics report (beaten to the top spot by relative new-er William Seed, also a Men exclive)Footnote 2 and was the 2017 recipient of Str8UpGayPorn’s Bt Gay-4-Pay Performer award.

Through reflectn, I arrive at the ncln that the time was right for an agg twk performer to be hened-up by a transn to bareback; siar transns of which have bee wispread across the gay porn landspe the years that have ticked over sce the 2015 Johnny Rapid Go Bareback event and our prent day (see Brennan, 2020a)—due to the wispread mastreamg of bareback mercial gay porn, which has been buoyed no small part by advancements HIV preventn technologi. Johnny Rapid’s bareback but served as the lnch event for Bromo; a se that shared a parent pany (MdGeek) wh Sean Cody and Men, the latter two s that 2018 held the distctn of beg the first and send most equented sourc of gay porn on the web, rpectively (Brennan, 2018). I observe that while Rapid’s first-time bareback performance is marketed as a up for viewers, the general nsens among Str8UpGayPorn’s rearship is more my readg of the disurse will show, the largt proportn of those mentg on the mpaign exprsed a cidly negative viewpot.

Especially as this trend relat to the Johnny Rapid Go Bareback Barebackg CoupAnalysis of viewer receptivens to the Johnny Rapid Go Bareback mpaign offers particular sights to the functn of ‘bareback event marketg, ’ and wh the impact that the movement towards a “state of ndomlsns” (Brennan, 2020a, 131) gay porn has had on dience expectatns around what nstut a newsworthy performance—together wh dience views on the ethics of ndomls promotn self. Jt as the 2010s hered the equent prentatns of acts that would have been nsired extreme pornography a earlier—such as anal creampi—on s that are generally nsired “vanilla” gay porn (Kiss Nielsen & Kiss, 2015, 132), Morris has himself been forced to gravate towards more extreme portrayals orr to mata his radil reputatn. This hook is employed pecially by gay-for-pay (see Mercer, 2011) s such as Broke Straight Boys and Ba B, together wh virgal twk properti such as Boys First Time (which is among Rapid’s first creds).

15 BT GAY AND LGBTQ PORNSTARS 2023

It wasn’t easy narrowg down the bt gay pornstars 2023, but someone had to do . The hottt gay stars this year clu top gay ms and gay sex chat s where you n enjoy your porn firsthand. Fd the top gay pornstar picks of 2023 right here. * gay adult industry *

The ‘hook’ the se of Bromo’s lnch (and Morris’ attempts at ntued relevance an era where ndomls gay porn is the norm once more) is to be able to make some claim that what viewers are seeg is new. The novelty of the Johnny Rapid Go Bareback mpaign, therefore, through the prentatn of a sue of scen pictg a prolific, yet still young, gay-for-pay performer beg perated ‘raw, ’ and perhaps ‘seed’ for the first time on screen. ” (see Florênc, 2018) Also, as John Mercer (2017) not, the “first time” vice is “one of the key disurs of youth that is summoned up gay porn, ” (89) which is an unrstandg of the genre that helps expla the stg of Rapid for this particular re of passage.

Consirg first the reactns to the news of Rapid’s bareback performance, the failure of Bromo to stir up tert—and for s tend msage to land wh Str8UpGayPorn rears—is surmised by two them; namely: bareback as self now mundane, and Rapid’s bareback but as dangero. ’” (C55) The more plited of the two them that emerged the wake of the announcement is the healthism 2: As DangeroOf urse, bareback sex was once the norm gay pornography—before the HIV/AIDS era—, and was mpaigns of another kd—namely for safer sex—that have created the opportuni for harsh judgement, even censure, here and more broadly. A perhaps more nuanced view is that barebackg as a practice and (as of 2021) a now domant ndn of gay pornography, as nsumed and experienced the 21th century, is a se of creasg negotiatn and tst.

Weeks wr that sexual inti are “necsary fictns” (1995, 98) shaped by historil circumstanc: the spread of HIV wh Wtern gay and queer male muni of which is a se pot, and a circumstance om which we vised a “grammar for safer sex.

IN CZECH REPUBLIC, GAY PORN PAYS THE BILLS

Gay Porn Indtry Booms Czech Republic amid Tough Enomic Tim, Reports * gay adult industry *

” (98) Whether we as dividuals and nstuted inti, and the gay porn dtry as producers of reprentatns of sexual practic, nform to or mise this grammar, seems, remas ntted terra. Footnote 21 We turn now to viewer asssment of the scen of Rapid’s barebackg but, such asssments that were thored the ments sectns of Str8UpGayPorn’s of the Johnny Rapid Go Bareback CampaignFour scen were released as part of the Johnny Rapid Go Bareback mpaign—one per week begng on Augt 6, 2015. It lks the populary of barebackg gay pornography at the time—and mpaigns that promote (such as Johnny Rapid Go Bareback)—wh the glamoro advertisements of big tobac pani of yteryear.

It is a view that regniz the potential of the ter promotg certa sexual practic (see Rosenberger et al., 2011); but also, pots to the “risky bs” of a regrsive trajectory followg a perceived cle the threat of HIV—whereby “agast all good medil advice, ” the porn dtry is puttg profs ahead of muny health by “showg healthy lookg people engagg unhealthy behavr, ” and “sendg a bad msage, pecially to young gay men, ” for many of whom porn, is assumed, plays an important role their inty formatn. Not only do nfirm abundant e of pornography by gay men (also see Duggan & McCreary, 2004), but also, of the 20 participants who took part the study, three quarters of those terviewed attributed gay pornography as their primary means of learng about gay sex durg adolcence (Elr et al., 2015, 951) foregog viewer ment is ak to what Alex Carballo-Diéguez and José Bermeister (2004) found their paratively early ntent analysis of ments for and agast barebackg. Mercer mak the pot that while a theme of homophobia may be seen to unrsre certa scenars—such as sex prison (and perhaps hazg and gay-for-pay narrative settgs as well)—, to label such scenars as homophobic is “far too simplistic and rctive to acunt for the relatively plex range of disurs at play.

In addn to offensive signifieds that adjo the performers’ off-screen liv, one mentator also labels the men as probable racists, prumably le wh the whe-washed nature of much of gay porn:Footnote 33 “As much as I dislike both of their personali, and that they both might be potentially racist as well, I’m watchg this maly for Vadim. Readgs of Rapid as a misogynist and of Black as a homophobe have sights to offer wh regard to gay pornography and class, particularly wh rpect to gay-for-pay performers. In analyzg the reer, for stance, of one of the biggt gay porn stars at the time (Jeff Stryker), Richard Dyer (1994) argu for the “wir social reference porn stars’ imag.

&PY; STR8UP, LLC. ALL RIGHTS RESERVEDSPONSOR   |   EXHIBIT   |   ADVERTISE

Two male sex workers—one straight, one gay—talked to about the stigma they face and what they’re dog to get rid of . * gay adult industry *

” (56; also see Mercer, 2003, for a discsn of gay porn prototyp) A tailed discsn of Rapid and class would be worthwhile as part of a star study, somethg that is outsi the spe of the prent argument. However, what n be gleamed om the disurse regardg class is that Rapid’s gay-for-pay porn inty, bed wh his reputed treatment of women, merg wh his “power bottom” performanc to create a distctly workg-class nstctn that was central to his narrative at the time. ” (C5) Yet the nsens seems to be that Rapid’s bareback but as an ‘event’ is the scene self together wh the promotnal imag that acpany are cricized as overly staged—“There’s some[thg] cidly unsexy about a group of guys stoppg to pose for the mera mid-fuck” (C14)—, unr erotic—“he’s the most borg and passnls gay porn performer I’ve ever seen, no matter how many dicks he n take at the same time.

For Mark Kiss ( Nielsen & Kiss, 2015) the performance of “double anal peratns, ” and even “graphic cream pi, ” while once an ditor of “‘extreme’ gay pornography” and “relegated to shady, dim backrooms studs” such as TIM, “are now somewhat mon place; perhaps even yawn worthy to pecially jad gay porn nnoissrs. ” ( Nielsen & Kiss, 2015, 126) In other words, for many there is a sire for specific and personally-practised gay sex acts to be exaggerated follows that if bareback is sirable, or perhaps practised as part of a nsumer’s sex life—as recent advanc HIV preventative technologi have ma possible whout beg necsarily acts of ristance—then there is an expectatn that pornography will take this portrayal further. Crsey was g the se of female “taxi hall” dancers to set out the term, which Jefey Esffier (2007) later appli to male sex workers, cludg gay porn is an apt monstratn of the retrogrsive dynamic.

THE 50 GAYT ADS EVER

* gay adult industry *

In fact, Mercer (2017) nomat Rapid as one of three performers who typify “the specific physily and athetic of the boy-next-door and the sexy kid” (85) his monograph on gay porn, which serv to illtrate how Rapid, aged c25 at time of Mercer’s monograph, ntu to enjoy “kid”-oriented appreciatns, spe his age. I acknowledge that the reason Rapid’s reer survived while Lyons’ flounred and soon ceased is likely attributable to a number of factors—cludg a ntued fatuatn wh “straight-actg” performers over more gay-intifiable/effemate on such as Lyons and Lyons’ movement to watersports—erotic ure play—around the same time (an area of gay porn need of greater rearch). As another study of me—to the bareback transns of the most popular sourc of gay porn (see Brennan, 2020a, 131)—reveals, 2010 falls jt shy of a number of high profile bareback adoptns that would e between the Lyons and Rapid buts: late 2011 (Sean Cody and Corb Fisher) and late 2013 (Lus Entertament and Next Door Studs).

Those who objected to the practice on ethil grounds viewed as ak to celebry endorsements of potentially harmful practic (such as smokg or alhol nsumptn), th nnectg wh a health disurse that is pecially potent given the historilly-charged nnectn between the gay muny and HIV/AIDS.

Rather than rcg this to an example of reckls abandon—a posn wh s own pleasur —, I believe that unrstandg n be reached through ntextualizatn and acunt for the cultural formatns and practic that have bee embedd gay culture, and which were shaped by so-lled unsafe sexual practic of the past. Mowlaboc, for example, argued 2007—a time when risk bareback was perceived by gay men as much more real than is today—for the importance of a “fully ntextualized” (218) unrstandg of disurs on bareback—both the hedonistic eedoms felt by proponents and practners of , as well as the rhetoric of s tractors.

WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE

The ntroversial tle scrib genalia, gay sex and rmatn about the e of homosexual datg apps. * gay adult industry *

” (218)The succs—and srs—rema today  my native Atralia of other ‘event marketg’—the public service mpaigns particularly, such as the 1987 Natnal Advisory Commtee on AIDS’ Grim ReaperFootnote 39—that, my readg, bled gay men-as-origal-disease-rriers wh reapers strikg at the heart of everyday cizens—children clud. This monizatn—of gay men anchored to a specific disease—effectively ‘exnomated’Footnote 40 lser risks (other H’s clud) service of, mpaigners would have argued, a public good. Ltle wonr, therefore, that the apparent vanquishg of HIV via pre- and post-exposure technologi has served as a rapture event; one that, but sign, keeps lser risks the shadow of public enemy number one—for gay men’s health and their standg the muny at large.

*BEAR-MAGAZINE.COM* GAY ADULT INDUSTRY

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class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="sgypkc"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs hBAptx ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/-metz">Ca Metz</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric ContentHearRubricContaer-eTudtt edKnIL"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/tegory/bs"><span class="RubricName-fVtemz cLxcNi">Bs</span></a></div><time data-ttid="ContentHearPublishDate" dateTime="2015-10-15T07:00:54-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearTleBlockPublishDate-hYmSqb iUEiRd kwGwWM cXawal">Oct 15, 2015 7:00 AM</time></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd ezNyYX kctZMs">The Porn Bs Isn't Anythg Like You Thk It Is</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ dHmGIY">The undyg trope is that porn driv the adoptn of new technology, mak ridiculo amounts of money, and domat the Inter. But 's not te.</div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz dnzIKT"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Chris O'Connell." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE kJoQGV ptn ContentHearLeadAssetCaptn-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Annie Marie Mselman for WIRED</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">Midway through the</span> send season of <em>Silin Valley</em>, the HBO seri that so skillfully spoofs the Bay Area tech scene, the plot turns to porn.</p><p class="paywall">Insi the offic of Pied Piper, the fictnal startup at the heart of the show, a shaggy-haired r hacks to a rival pany. The rival, he disvers, has land a $15 ln ntract wh a porn outf lled Interse, also fictnal, agreeg to build software that will prs Interse's vios and send them across the '. Pied Piper's CEO, Richard Hendricks, is bemed. "I don't unrstand," he says. "How do Interse have all this money?"</p><p class="paywall">"It's pornography," says the guy wh the highfalut facial hair.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="p57efc"></div></div><p class="paywall">"Adult ntent has driven more important tech adoptn than anythg," says another lleague. "The first fictn ever published on a prtg prs was an erotic tale. And om there: super 8 film, Polaroid, home vio, digal, vio on mand—"</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">"—cred rd verifitn systems, Snapchat—" adds a third.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">"Pornography acunts for 37 percent of all Inter traffic."</p><p class="paywall">"Thirty-eight when I'm on ," says the guy wh the highfalut facial hair.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">In many ways, the exchange is typil of <a data-offer-url="(TV_seri)" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"(TV_seri)"}" href="(TV_seri)" rel="nofollow noopener" target="_blank">the show</a>. It's good for multiple lghs, particularly if you're wise to the shamelsly eccentric ways of the morn tech world. Punchle asi, the big lgh is that nod to Snapchat, a mastream private-msagg-and-vio-chat app whose stat as a <a href=">porn service</a> is, shall we say, unofficial. But Pied Piper's porn enunter is a rare se where <em>Silin Valley</em> gets thgs wrong. Typilly, the parody rgs so very te. In this se, don't.</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><blockquote class="BlockquoteEmbedWrapper-sc-SdiGL gzzTVu paywall blockquote-embed"><div class="BlockquoteEmbedContent-RbGs ea-DDJW blockquote-embed__ntent"><p>'The thg about the adult dtry today is that ... 's a very low-marg bs.'</p></div></blockquote><p class="paywall">Chris O'Connell, Mikandi</p></asi></div><p class="paywall">In the popular imagatn, the eternal trope is that the porn dtry driv the adoptn of new technology; that acunts for some astronomilly large portn of all Inter traffic; and, y, that generat equally enormo sums of money for all the facels people who n s operatns. We picture the people as sleazy Southern Californians wearg pkie rgs and polyter. Or, if we've e to realize that the pkie-rg riture mak absolutely no sense the age of the Inter, we see them as <a href=">thlsly clever bspeople</a> wh a sixth sense for where the big money li. That's the stereotype <em>Silin Valley</em> embrac. Later the episo, when Hendricks turns up at an adult dtry nference, we enunter an army of porn execs drsed like bankers.</p><p class="paywall">But isn't like that at all.</p><p class="paywall">Some of may have been te years past. But no longer. A lleague of me lls this a <em>mo-ia</em>, an ia that has ceased to be te but that people ntue to repeat, ad fum, as if still was. Wh the rise of mobile vic and platforms om the lik of Apple and Google, not to mentn the proliferatn of ee vios on YouTube-like porn s, the adult dtry is a bd. Money is hard to e by, and as the dtry stggl to fd new revenue streams, 's facg extra petn om mastream social media. Its very inty is beg stolen as the world evolv both technologilly and culturally.</p><p class="paywall">It's a world where <em>Playboy</em> <a href=">is gog PG-13</a>— prt and onle—bee n't pete wh the Inter at large. Mobile and social media platforms have pulled away om the openns of the worldwi web and to walled garns, squeezg the avenu of distributn for porn, -optg s dience (at least part), and forcg outfs like <em>Playboy</em> to bee more "mastream." The larger porn dtry is head the same directn, reeng away om the stereotyp held by journalists and punds and pop culture like <em>Silin Valley</em>. "That's obvly a fictnal adult pany—bee I don't know a sgle one that would pay $15 ln for prsn software," quips Chris O'Connell, who helps n a real adult pany lled Mikandi. "The thg about the adult dtry today is that ... 's a very low-marg bs."</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><div role="headg" aria-level="4" class="paywall headg-h4">Related Lks</div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="Playboy’s ‘No Nus’ Is What Happens When Platforms Rule" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">Playboy’s ‘No Nus’ Is What Happens When Platforms Rule</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Playboy’s ‘No Nus’ Is What Happens When Platforms Rule" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="Twter’s New AI Regniz Porn So You Don’t Have To" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">Twter’s New AI Regniz Porn So You Don’t Have To</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Twter’s New AI Regniz Porn So You Don’t Have To" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="Virtual-Realy Porn Is Comg, and Your Fantasi May Never Be the Same" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">Virtual-Realy Porn Is Comg, and Your Fantasi May Never Be the Same</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Virtual-Realy Porn Is Comg, and Your Fantasi May Never Be the Same" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div></asi></div><p class="paywall"><a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Mikandi</a> operat the world's largt porn app store. When I talked to the publisher of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">XBIZ</a>, the leadg adult bs news anizatn, he lled "the future of the porn dtry." And some ways, is. But that future isn't what the popular imagatn expects.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">O'Connell, Mikandi's 29-year-old chief archect, liv Tucson, Arizona, and he ns the pany wh Jse Adams and Jen McEwen, the young Seattle uple who lnched the store back 2009, providg an alternative to the Android and iPhone app stor that forbid adult ntent. Apple also bars Mikandi self om iPhon, and the only way to e on an Android phone is to download manually through a web browser—the same browser that serv up a seemgly endls stream of ee pornography.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="nyn"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="xcyas"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="dsenzm"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">That said, Mikandi aims to offer stuff you n't get elsewhere. A smartphone app do vio and animatn much better than a browser, and the store serv up refully crafted stuff like hand-drawn <em>hentai</em>—aka <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Japane porn animatn</a>. Over the last three years, the word "hentai" acunted for more Mikandi search than the word "ee." The premium apps rry a price tag, and the pany tak a cut whenever anyone buys one.</p><p class="paywall">But the dience is relatively small. About 2.5 ln people are registered wh the Mikandi store, wh about 345,000 visg every three months. All of which means: O'Connell, Adams, and McEwen pull yearly salari somewhere the low six figur, after payg "petive" wag to a handful of rs Seattle and Eastern Europe. "None of own a yacht," O'Connell says. Or as McEwen puts : "You n't unrstand the obstacl that are our way."</p><div role="headg" aria-level="3" class="paywall headg-h3">'The Perfect Storm'</div><p class="paywall">She don’t mean obstacl of moraly or law. Y, many people own on porn, llg exploative and basg. But many others jt see as a part of life—a big part of life. There's an enormo dience for porn, and whatever signifi, whatever emotns stirs crics, this dience isn’t gog away. McEwen means enomic obstacl, bs obstacl, technil obstacl.</p><p class="paywall">It wasn't always this way. In the early ghts, onle porn was ridiculoly lucrative. Col Rowntree, a porn producer, director, distributor, and member of the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Adult Vio News Hall of Fame</a>, was a jt mid-level player, and those days, he and his wife, Angie, earned lns each year. But at the end of the , jt about everythg changed. Apple troduced the iPhone, which moved so much of our digal liv onto mobile vic while officially banng pornography s App Store. Google <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">phed porn to the g of s search enge</a>. And as <a href="><em>The Enomist</em></a> and <a href="><em>Buzzfeed</em></a> have scribed, an army of "Tube s"—sentially Youtube knockoffs wh nam like Youporn and Pornhub—began offerg a smasbord of onle porn for ee, much of pirated, makg far more difficult for pornographers and distributors to make money. All this happened as the worldwi enomy tanked.</p><p class="paywall">"It was the perfect storm," says Rowntree. "People no longer wanted to pull out their cred rds. But they said: 'Oh, there's this thg lled YouPorn. It may be graed and shty, but at least I n masturbate.'"</p><p class="paywall">The adult dtry sought new avenu, cludg porn app stor, <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">porn search eng like Rowntree's Boodigo</a>, and other workarounds, as well as "live ms," where people pay to watch and teract wh an adult performer real time. That's pretty much what strippers and porn stars have offered over Snapchat. But this too has s lims. One of the kgs of live ms, <a href=">, the pany the operat out of a stle-like former armory San Francis's Missn District</a>, has also seen <a href=">revenu cle recent years</a>. Snapchat now works to shut down acunts dited to pornography.</p><div class="GenericCalloutWrapper-tojWn lgROjj llout--has-top-borr" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Jen McEwen Chris O'Connell and Jse Adams." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kJoQGV ptn AssetEmbedCaptn-fNQBPI dDrfgT asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Annie Marie Mselman for WIRED</span></div></figure></div><p class="paywall">Certaly, some people will pay for a better experience than they n get on a Tube se. Todd Glir is the CEO of CMP Group, whose vio service, Badok, has found another loophole the smartphone market—- offers a vio streamg tool that's ostensibly ntent-ntral but n be ed for porn—and he says the pany pulls $55 ln a year revenu. But the bt ntent is often pirated and offered for ee, much like Hollywood blockbters and bt-sellg albums. The difference is that Hollywood has the polil and enomic power to supprs pirated ntent—and ph official ntent through mastream servic. The porn biz n issue DMCA takedown notic and threaten legal actn like anyone else, but don't have the clout to enforce the notic on a wi sle—or make anyone re that 's beg ripped off.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">"The adult dtry isn't able to enforce s tellectual property protectn," says Kate Darlg, a rearcher at the MIT Media Lab who explored the enomics of the adult dtry the 2013 study <em>What Driv IP whout IP? A Study of the Onle Adult Entertament Indtry</em>. "It's not that much different om others dtri—except that policy makers don't really look at the adult dtry and aren't terted helpg the adult dtry."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="cy493b"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-484"><div 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class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">‘Now I Am Bee Death, the Dtroyer of Worlds.’ The Story of Oppenheimer’s Infamo Quote</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="8vzq4"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="u76c7"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Meanwhile, wh the rise of Netflix and YouTube and so many other mastream vio servic—cludg Facebook and Twter—porn is no longer the domant form of onle vio. It's hard to tell how much porn streams across the '—no reliable operatn tracks this, <a href=">cludg Sandve, the primary source for ter traffic rearch</a>—but don't acunt for 37 percent of all traffic. It's not even close. Mikandi cl to discs s traffic. But a better barometer is the Pornhub Network, which now spans several of the major Tube s. Pornhub says s work receiv about 100 ln viss a day, and at least on part of the work, the average vis lasts about ne mut. If you extrapolate, that's somewhere the range of 450 ln hours of viewg a month. Meanwhile, Netflix serv 60 ln subscribers, and the subscribers watch over 3.3 <em>billn</em> hours of programmg a month (<a href=">10 billn a quarter</a>). Youtube claims <a href=">hundreds of lns of hours of viewg <em>daily</em></a>.</p><p class="paywall">"What happens is: someone up wh a stat [about porn traffic] and everyone repeats , but 's not necsarily te," Pornhub vice print Corey Price says. "If you jt look at YouTube's numbers, they're astoundg."</p><p class="paywall">The rollary is that, wh the risg power of pani like Apple and Google and Facebook, the adult dtry don't drive new technology. In many rpects, don't even have <em>accs</em> to new technology. The big tech pani behd the big platforms ntrol not only the gateway servic (the iPhone app store, Google Search, the Facebook social work) but the gateway vic (the iPhone, Android phon, Google Chromest, the Amazon Fire TV, the Ocul Rift virtual realy headset). And for the most part, they've shut porn out. Bis, the giants now drive new technology faster than servic like Mikandi or Pornhub ever uld.</p><p class="paywall">Porn distributors have bee the imators, not the novators. This summer, Pornhub troduced a for-pay service, an alternative to s ad-driven ee porn s. In a prs release, the pany lled "the Netflix of porn." When I talk to Price, he par to Spotify. And remember: the Tub s have spent the last mimickg Youtube. "We've novated some areas," Price says. "But the adult dtry beg the lear of technology? If was ever te, isn't te today."</p><p class="paywall"><em>Silin Valley</em> don't even get the cloth right. The realy is that people om porn pani wear whatever they want at nferenc—a lot like people om other tech pani. "People who work the adult dtry are like people who work for other startups," says one dtry veteran. "But they have an edge. They have a certa untercultural attu." They're a lot like people om other tech pani so many ways. They jt al a different type of onle ntent. And even the ntent isn't as different as you might thk.</p><div role="headg" aria-level="3" class="paywall headg-h3">This Is What the Porn Indtry Looks Like</div><p class="paywall">Back 1998, his preternaturally entertag exposé of the porn bs, "<a href=">Big Red Son</a>," which tailed his vis to an dtry mega-nference, David Foster Wallace observed a world populated by people who wore bad toupe and pkie rgs and ed the word class "as a noun to mean refement." "All the clichés," he said, "are te."</p><p class="paywall">They wouldn't stay te for long. The Inter would soon remake the dtry. It beme ls about producers and directors Southern California, and more about people who put stuff on the '. Old-school producers and directors are still around, but they've been supersed by the people who liver the porn, and the people have moved to productn as well. Twenty years later, almost none of Wallace's clich are te. In fact, not even the clichés that replaced those clichés are te. Nowadays, the porn dtry looks nothg like those guys bad toupe—and nothg like the steely-eyed execs who show up <em>Silin Valley</em>. It looks like Chris O'Connell.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="h6snew"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-485"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="42if33"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="4qvxf"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">The big adult bs-to-bs nference is lled Internext, and 's held at the Hard Rock Hotel, jt off the Las Vegas strip. On the first day of this year's show, O'Connell turned up a blue mohair and wool su, wh a red tie and matchg handkerchief. As he walked down the hall that Saturday night, past the amed guars, the signed Led Zeppel photos, and the etandg, poster-sized porn-tech ads, he rried a l Domin cigar one hand, and two smartphon the other. The send phone is unlocked and rooted, so he n tt new software .</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p class="paywall">This is pretty much what he always looks like—though, if 's ld, he might add a waistat, an overat, and a black fur felt fedora-like hat fashned by a haberdasher Romania. And on a Sunday morng, he might relax a gby shirt. But whatever he wears, he don't wear wh irony. "I'm not a hipster," O'Connell says. And he's not. He's a registered Republin. He's an engeer who quot Adam Smh. He's a shareholr a porn pany who rri a mercial pilot's license. He’s neher a thls bsmen a su, nor a r a hoodie. He’s a r a su wh a b more lor to . He's a guy wh his own tast— cloth, polics, technology, sex.</p><p class="paywall">He liv Arizona bee he lik the polics, cludg the gun laws. Like many others the porn bs, he ss at the libertarian end of the spectm. Free speech and ee guns. He also liv Arizona bee that's where he went to grad school. After three years of liberal arts at Middlebury Vermont and a few more years the Silin Valley startup world, he studied astronomy at the Universy of Arizona, workg wh the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Large Bocular Telpe</a> and ntributg to amic papers publitns like <em>The Astrophysil Journal</em> and <em>The Astronomil Society of the Pacific</em>. At one pot, to make some extra money, he helped build some webs, and some of them were adult s. Mikandi was a next step. The world was gog mobile, and the lik of Apple wouldn't allow porn apps. He thought should. But he also liked the ia of, his own way, rebuildg what Apple had built. He still do. "It's a very hard thg to do," he says.</p><p class="paywall">As a metaphor, O'Connell works on multiple levels. He talks not like some smarmy San Fernando Valley opportunist or one of the porn dtry tomatons <em>Silin Valley</em>, but like a software engeer enthralled wh thgs like <a href=">the HHVM virtual mache</a>, the <a href=">Cloudfare ntent distributn work</a>, and other really geeky stuff. After all, that's what he is. He don't jt e tech. He builds . And he do this unr the aegis of a pany whose Seattle offic, on the first floor of a nonscript buildg wh no doorman, s the shadow of the glass towers that hoe Amazon, one of the big pani squeezg the porn dtry. Pl, he's the guy who put porn on Google Glass.</p><div role="headg" aria-level="3" class="paywall headg-h3">The Steve Jobs Effect</div><p class="paywall">Jse Adams and Jen McEwen lnched Mikandi the fall of 2009 after spendg two years Cha bootstrappg a bs that ma vibratg ndom rgs and other sex toys. At first, the Mikandi app store wasn't much of a store. "We lnched the day after Thanksgivg," Adams says, "wh no apps." But ught O'Connell's eye. He had spent the last six month buildg a siar store, jt so he uld get one of his own apps onto phon, and he asked Adams and McEwen if they uld be forc. "They had the marketg," he says, "and I had the technology."</p><div class="GenericCalloutWrapper-tojWn lgROjj llout--has-top-borr" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Jen McEwen." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kJoQGV ptn AssetEmbedCaptn-fNQBPI dDrfgT asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Annie Marie Mselman for WIRED</span></div></figure></div><p class="paywall">Before long, the store also ught the eye of Steve Jobs. That sprg, the Apple founr and tech world patron sat unveiled the latt rnatn of the world's most fluential smartphone—the iPhone 4—and afterwards, he took qutns om the prs. At one pot, a reporter asked if Apple would ever let people stall software on the iPhone whout the pany's explic approval, and rponse, Jobs poted to Android. Google let people stall almost anythg on Android phon—if they ventured outsi the official Android app store.</p><p class="paywall">"You know, there's a porn store for Android," Jobs <a href=">said</a>, referrg to Mikandi, warng that this store livered porn apps whout discrimatn. "Anyone n download them. You n. Your kids n. That's jt not a place we want to go."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="7a3jf"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-486"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf 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emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Jam Temperton</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="m4y7sd"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="fv3xq8"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">It was another remr that the Inter had changed the age of the smartphone, that many vic no longer offered unfettered accs to whatever the world red to send across the Inter. But that b of Jobsian self-righteons also rried some untend nsequenc. Though Jobs didn't mentn by name, about 10,000 people download Mikandi onto their Android phon over the next 12 hours—ten tim more than the ual—and traffic to the store promptly tripled.</p><p class="paywall">And yet, all the years later, Mikandi remas a small bs. O'Connell lov what he do. So do Adams and McEwen. And their bs is succsful. But 's small. That's bee a porn startup n't raise large amounts of money like other startups. And bee their store has been phed to the edge of the Android world. And bee so much porn is available for ee om the tube s and other sourc. "The adult dtry has a very large ntent library, wh, to e one of the buzzwords of the Inter, a very long tail," O'Connell says. "You have so few viewers for each piece of ntent." But nowadays, those aren't the only forc keepg the pany om the enormo bucks.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-5 viewport-monor-anchor"></div><p class="paywall">Ironilly, O'Connell says, a pany like Mikandi is also a bd bee so much ee porn—or porn-like stuff—is now available through social media, om people postg stuff that isn't necsarily for fancial ga. Facebook bans adult ntent. And other social s have done much the same. But not all of them. Twter puts pop-up warngs over porn, but you n still get to . Tr isn't all that different om an adult datg app. Snapchat cracks down on acunts dited to porn, but is, by fn, a service for tradg private pictur and vios. If you n get private pictur and vios through Snapchat, you aren't as terted porn om porn pani.</p><p class="paywall">In some rpects, the porn dtry has been replaced by lns of people wh ready accs to mera tech, postg stuff to the Inter. That's jt the way the morn Inter works. "Adult," O'Connell says, "is gettg rolled to everythg else."</p><div role="headg" aria-level="3" class="paywall headg-h3">'It's Chaos. It's Fragmented. It's Broken. It's Blocked'</div><p class="paywall">As he built Mikandi amidst this new world orr, O'Connell didn't pay $15 ln for vio software. He and his team built themselv. That's pretty much the way works the porn bs. Part of , O'Connell says, is that wh all that ee porn available across the `, dtry margs are much too th for that kd of spendg. But even if a pany did pay $15 ln for that kd of tech, isn't likely to pay a mastream startup a la Pied Piper.</p><p class="paywall">The <em>Silin Valley</em> b about the dtry drivg the adoptn of cred rd verifitn systems tak on a new meang when you nsir that many cred rd servic now refe to work wh adult operatns ( the early years, d, ordate chargebacks, and other ab were rampant). Many mastream technology vendors take much the same stance, cludg pani that build email servic and, y, vio eng.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="oxfgwu"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-487"><div class="RecircMostPopularHeadg-iVzhzt 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="t5w9u"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="38dlp8"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">"For adult pani, 's chaos. It's agmented. It's broken. It's blocked," Adams says. "You have to build your own newsletter service. You have to build your own billg system. All the game tools for distributn and ads—none of that is available to adult pani. All the awome stuff that everyone expects you to have is blocked."</p><p class="paywall">That means adult operatns need people like Chris O'Connell. After buildg the Mikandi vio enge, O'Connell helps n a si bs, Sendfaster, that sells siar technology to other operatns, cludg ctomers outsi the adult dtry. Vio tech isn't jt a st. It's a source of revenue. "The reali of the adult dtry have meant that pani have to be scrappy," O'Connell says.</p><p class="paywall">And yet, no matter how much technology people like O'Connell are willg and able to build, they will still reach enormo roadblocks—jt bee their tech handl adult ntent. In 2013, O'Connell land a ticket to Google I/O, the pany's annual veloper nference, and he was among the few who had the opportuny to purchase a pair of Google's puterized eyewear. He did, and that meant he uld build software for the vice, which seems to project a ty puter screen somewhere out ont of you when you slip over your ey. So, together wh Adams and others, he built an app lled "Ts and Glass." He was the vanguard of a new kd of porn. The app let you share "share, ment, and vote on your favore sexy photos wh Google Glass." Then Google shut down.</p><div class="GenericCalloutWrapper-tojWn lgROjj llout--has-top-borr" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Jse Adams." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div><div class="CaptnWrapper-jSZdqE kJoQGV ptn AssetEmbedCaptn-fNQBPI dDrfgT asset-embed__ptn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Annie Marie Mselman for WIRED</span></div></figure></div><p class="paywall">Jt after the app was released, the Inter giant changed s terms of service, banng ntent that ntaed nudy, graphic sex acts, or sexually explic material. That was the end of Ts and Glass. Later, O'Connell and crew also built an app store for Google Chrome OS—the pany's laptop and sktop operatg system—and that was blocked, too. They wanted to put one on Google Chromest, a gadget that puts apps and vio on your TV. Same rult.</p><div role="headg" aria-level="3" class="paywall headg-h3">Virtual Unrealy</div><p class="paywall">Nowadays, the prevailg narrative is that virtual realy will re-energize the porn dtry. After I spoke to Alec Helmy, the publisher of XBIZ, who lled Mikandi the future, he wrote back and mentned VR. Buzzfeed, s lengthy porn feature, pats VR as the great porn hope. You hear the same thg om, well, <a href=">WIRED</a>. But the future is more plited than that. Thk of Chris O'Connell and Google Glass. Thk of Mikandi and Steve Jobs.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-6 viewport-monor-anchor"></div><p class="paywall">VR and s , "gmented realy," are ntrolled by the big rporatns. Facebook owns the Ocul Rift. Microsoft built the Hololens. Google do Google Glass. The will treat porn at least like Android treats porn—or maybe even like Glass treated porn when O'Connell unveiled his app. In other words, they won't allow through official channels and maybe not at all.</p><p class="paywall">Y, the adult dtry will build virtual realy porn. It has already started. Glir's CMP Corp offers 180-gree and 360-gree vios through a se lled But more ways than one, porn VR will s on the g of the Inter. And the mastream servic will offer VR that's pretty porn-like. No, really. If we n munite wh each other via virtual realy, we will tra pornography—or stuff that's close to . Culturally, we're movg towards a world where this kd of thg is more acceptable, where we're more open about . As much as the big rporatns bar porn om their servic, still shows up, thanks part to the people and pani who don't ll themselv porn vendors.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="08tv3a"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-488"><div 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A Btech Company Is On It</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Ey Mull</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="2u38p"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="pgv4lh"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">If all this te, then the stuff g om the adult dtry means ls. As O'Connell explas, much the same thg is happeng on today's 2D Inter. If we have Snapchat and Twter and Tumblr, we don't need the porn pani—or at least, we don't need them as much as we once did.</p><p class="paywall">O'Connell and Adams and McEwen now kda wish they had brand themselv as a mastream operatn—not as a porn bs. If they lled themselv somethg else, they would have more eedom to do what they want to do. Ined, as Mikandi pet wh all those mastream servic, 's movg closer to mastream ntent. Their store now offers gam and ics and e-books. They're embracg many of the same digal artists whose work shows up on Tumblr and other mastream servic. "In some ways, 's about: how n we get ls adult? Or rather: how do we serve our ers more of the time? How do we provi them wh the stuff they want all of the time?" O'Connell explas.</p><p class="paywall">When right down to , he says, Mikandi isn't all that different om your typil tech startup. It many of the same tools to build much the same tech. Y, still serv up stuff that's more extreme than what you might fd on even the most liberal of mastream servic. But that will slowly change too, as the mastream mov closer and closer to porn. "You beg to wonr," O'Connell says, "if the dtry will cease to be s own thg."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="jm32y"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div 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XOIEx"></div><div class="ContributorBB-fBolsO kzXQIh"><a href="/thor/-metz">Ca Metz</a> is a former WIRED senr staff wrer verg Google, Facebook, artificial telligence, b, data centers, puter chips, programmg languag, and other ways the world is changg.</div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe jIgmsC">Senr Wrer</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Follow Ca Metz on Twter" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in 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class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iNarkX SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa iBSm jttyjJ">More om WIRED</hear></div><div class="SummaryCollectnGridItems-DZShR gGnCEZ hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How Threads’ Privacy Policy Compar to Twter’s (and Its Rivals’)" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How Threads’ Privacy Policy Compar to Twter’s (and Its Rivals’)</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Want to try out Meta’s new social media app? Here’s more ntext on what personal data is llected by Threads and siar social media apps.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece Rogers</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How Threads Could Kill Twter" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How Threads Could Kill Twter</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Meta’s microbloggg app is tuive, has already been download by lns of people, and has other advantag over Twter’s would-be rivals.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Amanda Hoover</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The US Is Exportg Anti-LGBTQ Hate Onle" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The US Is Exportg Anti-LGBTQ Hate Onle</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Conspiracy theori and misrmatn wh their roots the Amerin right are drivg global anti-LGBTQ sentiment—and offle vlence.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lydia Morrish</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm dTFXCW ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="y3h6rr"></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="6 Threads App Settgs Worth Tryg Out" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">6 Threads App Settgs Worth Tryg Out</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">From mutg acunts to schlg break remrs, here’s how to get the most out of Meta’s recent social media app.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece Rogers</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Mykhailo Fedorov Is Runng Ukrae’s War Agast Rsia Like a Startup" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Mykhailo Fedorov Is Runng Ukrae’s War Agast Rsia Like a Startup</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Ukrae's puty prime mister has helped the untry bootstrap and novate s war effort, creatg a fense dtry om scratch, and g his Big Tech ti to cut Rsia off om the world.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Peter Gut</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How to Fd Your Twter Friends on Threads" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to Fd Your Twter Friends on Threads</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Want to rennect wh people and grow your clout on Threads? Here are a few tips to help you get started.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece Rogers</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Meet the Humans Tryg to Keep Us Safe From AI" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Meet the Humans Tryg to Keep Us Safe From AI</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">As artificial telligence explos, the field is expandg beyond the ual spects—and the ual motivatns.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Will Knight</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-8" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Don't Jo Threads&-Make Threads Jo You" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-8" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Don't Jo Threads—Make Threads Jo You</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Meta’s Twter alternative promis that will work wh centralized platforms, givg you greater ntrol of your data. You n hold the pany to that—if you don't sign up.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lily Hay Newman</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="8flwml"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY kSNjIA se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="WIRED" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/wired/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa isidEN"><div class="SeFooterAboutText-XXKBX blTbmF">WIRED is where tomorrow is realized. 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