In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- GAY MCDONALD'S MERCIAL
- VIDEO: FRENCH GAY MCDONALDS COMMERCIAL GO VIRAL
- GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT
- MCDONALD'S LNCH GAY MERCIAL
- MARK’S NEWSLETTERSUBSCRIBESIGN {"@NTEXT":","@TYPE":"NEWSARTICLE","URL":","MAENTYOFPAGE":","HEADLE":"THE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD\U2019S \U201CGAY\U201D \U201CCOME AS YOU ARE\U201D COMMERCIAL ","SCRIPTN":"12/8/2010, ,"IMAGE":[{"@TYPE":"IMAGEOBJECT","URL":"}],"DATEPUBLISHED":"2021-12-12T17:06:16+00:00","DATEMODIFIED":"2021-12-12T17:06:16+00:00","ISACCSIBLEFORFREE":TE,"THOR":[{"@TYPE":"PERSON","NAME":"MARK DUGAN","URL":","SCRIPTN":"HELPG PEOPLE HAVE NVERSATNS WH STRANGERS ONE PARTY AT A TIME.","INTIFIER":"ER:55133127"}],"PUBLISHER":{"@TYPE":"ORGANIZATN","NAME":"MARK\U2019S NEWSLETTER","URL":","SCRIPTN":"DNER PARTY CONVERSATN","INTIFIER":"PUB:540133","SAMEAS":["]}}SHARE THIS POSTTHE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD’S “GAY” “COME AS YOU ARE” COMMERCIAL COPY LKFACEBOOKEMAILNOTOTHERTHE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD’S “GAY” “COME AS YOU ARE” COMMERCIAL
- MCDONALD'S GAY-THEMED COMMERCIAL
- MCDONALD’S AIRS MERCIAL SHOWG GAY MAN G OUT TO HIS FATHER (VIDEO)
- GAY GROUP: DON'T TST MCDONALD'S COMMERCIAL
- ABC NEWS PROMENTLY FEATUR 'GAY-FRIENDLY' MCDONALD'S AD AIRG IN FRANCE
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
The Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France. "They were lookg to portray themselv as an advote of the LGBT (lbian, gay, bisexual and transgenr) muny or an ally ... when was pletely unter to what their actns here the U.S. were," said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC). * mature interracial gay mcdonald's commercial *
The Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France.
"They were lookg to portray themselv as an advote of the LGBT (lbian, gay, bisexual and transgenr) muny or an ally... Were, " said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC) Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France, ABC News is reportg. Were, " said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC).
We have an employee work -- The McDonald's Gay, Lbian & Alli Network, " the pany said.
GAY MCDONALD'S MERCIAL
* mature interracial gay mcdonald's commercial *
For McDonald's to "ntue to distance themselv om the gay muny here the stat and n an ad like that another untry -- jt seemed to be a double standard or double speak, " Nelson said.
In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad.
Msage: McDonald's is a place where you n be yourself -- even if you're gay.
VIDEO: FRENCH GAY MCDONALDS COMMERCIAL GO VIRAL
A ntroversial new TV mercial by McDonalds - that featur a gay teenager - has gone viral only days after s release, and has the spot * mature interracial gay mcdonald's commercial *
The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace.
GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT
Relig groups Taiwan are llg for a McDonald's boytt after the pany released a gay-iendly McCafé ad mercial. * mature interracial gay mcdonald's commercial *
The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad. ETA ntroversial new TV mercial by McDonalds - that featur a gay teenager - has gone viral only days after s release, and has the spot that has people the vio on the ad - which only airs France - a teenage boy ss a McDonald's booth, lookg longgly at his class photo, when his cell phone rgs.
Article ntu below advertisementWhile gay rights groups are praisg the ad, FOX News' Bill O'Reilly poked fun of the ad earlier this week, askg if ma people crave burgers or i. HILARIOUS VIDEO: Bobsledr Gillian Cooke -The Butt Of The Net's Biggt JokeMORE ON:Breakg NewsJohnny Depp's Longtime Pal, Legendary Rock N' Roll Guarist Jeff Beck Dead At 78 Prce Harry & Meghan Markle’s Tell-All Netflix Seri Delayed To 2023 After Attacks On ‘The Crown’Dianne Feste Ref To Retire Before Her Senate Term Ends In 2024 Dpe Colleagu Argug She Is 'Mentally Unf To Serve'Article ntu below advertisement"We're very fortable wh the topic of homosexualy, there is obvly no problem wh homosexualy France today, " Nathalie Legarlantezec told "The pot was not to show someone who is troubled, pecially a teenager. "The spot is the first ad om McDonald's to feature a gay character.
Relig groups are llg for a McDonald’s boytt after the pany released a vio advertisement Taiwan featurg a boy g out to his father, AdWeek the 90-send McCafé mercial, the subject’s father apparently rejects his son’s homosexual revelatn, poundg a fist on the table and quickly exg the scene, leavg the boy alone and downtrodn. Denizens of Taiwan mostly tend toward a progrsive stance on issu of gay rights, Shanghaiist not, cg a poll nducted by the island natn’s Mistry of Jtice, which found that 60% of the public approve of same-sex marriage. McDonald’s French “gay” mercial “Come as You Are” ed mixed reactns om lbian, gay, bisexual and transgenr (LGBT) advocy groups when aired May of 2010.
MCDONALD'S LNCH GAY MERCIAL
McDonald's has released a new mpaign ad France welg gay ctomers to s rtrants. The fast food giant created a mercial that featur a closeted, gay man eatg lunch wh his father. The mercial clos wh the words, "Come... * mature interracial gay mcdonald's commercial *
The mercial portrayed a “gay” adolcent speakg to his same-sex-signifint other on a cellphone, then sharg a McDonald’s meal wh his father, who do not “know” his son is gay. Dpe the fact that the mercial only paid for advertisg time France, the mercial quickly went “viral” wh hundreds of thoands of views on YouTube and was even featured on Papa-Bear Bill O’Reilly’s non-gay show the O’Reilly Factor (, 2010).
Siarly, Equaly For Gays and Lbians Everywhere based Canada said “‘It's great that McDonald's is puttg [the mercial] out there, and kudos to the creative team.
Contrary to the posive rpons to the mercial, the Natnal Gay & Lbian Chamber of Commerce (NGLCC), the largt U. Likewise, bloggers have nmned the mercial bee showg a closeted-gay youth is not a “step the right directn” (Pla Homo, 2010, p.
MARK’S NEWSLETTERSUBSCRIBESIGN {"@NTEXT":","@TYPE":"NEWSARTICLE","URL":","MAENTYOFPAGE":","HEADLE":"THE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD\U2019S \U201CGAY\U201D \U201CCOME AS YOU ARE\U201D COMMERCIAL ","SCRIPTN":"12/8/2010, ,"IMAGE":[{"@TYPE":"IMAGEOBJECT","URL":"}],"DATEPUBLISHED":"2021-12-12T17:06:16+00:00","DATEMODIFIED":"2021-12-12T17:06:16+00:00","ISACCSIBLEFORFREE":TE,"THOR":[{"@TYPE":"PERSON","NAME":"MARK DUGAN","URL":","SCRIPTN":"HELPG PEOPLE HAVE NVERSATNS WH STRANGERS ONE PARTY AT A TIME.","INTIFIER":"ER:55133127"}],"PUBLISHER":{"@TYPE":"ORGANIZATN","NAME":"MARK\U2019S NEWSLETTER","URL":","SCRIPTN":"DNER PARTY CONVERSATN","INTIFIER":"PUB:540133","SAMEAS":["]}}SHARE THIS POSTTHE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD’S “GAY” “COME AS YOU ARE” COMMERCIAL COPY LKFACEBOOKEMAILNOTOTHERTHE ACKNOWLEDGEMENT OF SEXUAL ORIENTATN: AN ANALYSIS OF MCDONALD’S “GAY” “COME AS YOU ARE” COMMERCIAL
Instead, this analysis will expla how the mercial’s acknowledgment creat a limed horizon of eedom: the mercial displays homosexuals, but assum homosexual stereotyp that e social ath. The gravatnal pull of homosexual-sexual orientatn has been exprsed and received by society to create margalizatn.
In orr to analytilly unrstand homosexual stereotyp, a rhetoril analysis of sentialism will be done. Essentialism argu that the e of homosexualy is blogilly termed (Halley, 1994).
The blogil characteristics that engenr homosexualy are differenc bra stctur or prenatal hormonal levels g same-sex affy (Greenberg, 2007). Constctivism, on the other hand, argu that homosexual behavr is a socially nstcted sire that leads people to nduct sex acts wh the same sex (Halley, 1994). Dpe the two opns, is not readily clear what the exact e of homosexualy is.
MCDONALD'S GAY-THEMED COMMERCIAL
While there has been much bate about this issue producg far more rearch than this paper n ver (Jordan-Young, 2010), the sentialist view of homosexual behavr creasg is seen as the reason for homosexualy.
For example, recent polls show that 56% of Amerins believe that homosexualy is not a choice but an nate characteristic (Miller, 2010).
Moreover, the Print recently was asked about homosexualy’s e and said his “lay-person opn” was “I don't thk 's a choice. Furthermore, exprsg a nstctivist view of homosexualy has met ristance. A profsor offerg a view of homosexualy as a choice, as opposed to nate characteristic was fired (Jaschik, 2010).
MCDONALD’S AIRS MERCIAL SHOWG GAY MAN G OUT TO HIS FATHER (VIDEO)
In le wh this example are other legal disurs that ntend homosexualy should be viewed blogilly orr to tablish a class of dividuals unr the 14th Amendment’s Equal Protectn Clse (Halley, 1994). It would appear om the exampl that the rhetoric of blogil-nate sire to be homosexual is believed by more people and has more arnt fenrs willg to fire profsors and legally challenge discrimatn. Essentialist rhetoric produc a view of homosexualy that associat s acts wh an nate characteristic.
GAY GROUP: DON'T TST MCDONALD'S COMMERCIAL
For example, when a homosexual disclos their orientatn to heterosexuals, the rponse is often not shock but acceptance. For a homosexual to adm their orientatn toward the same sex is an important marker of their existence.
More than likely the homosexual person has chosen someone to disclose their sexual orientatn to who ri siar dwellg plac. The reason for the immense difference the pull of gravy is that the homosexual when first g out lacks the proper rhetoril eloquence to scribe a life lived up to that pot as somethg else. The closeted homosexual foc their nscns to nstantly orient self toward the oppose sex, but the awarens of their nscns malfunctns orientg toward the same sex.
ABC NEWS PROMENTLY FEATUR 'GAY-FRIENDLY' MCDONALD'S AD AIRG IN FRANCE
The social ath created by the sults though uld not be exprsed or shown to have any effect on the homosexual dividual. Comments ma by those, who even ri the homosexual’s dwellg place, are remembered as hurtful words.