Jacksonville Jaguars Assistant Coach Kev Maxen Com Out as Gay

Contents:

• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• GAY MEN DRK CRAFT BEER, TOO — ON LAD CULTURE, STEREOTYP, AND BEER’S CULTURAL BARRIERS
• JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY
• WHAT MAK THIS BEER GAY?

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram. Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said. Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk.

GAY MEN DRK CRAFT BEER, TOO — ON LAD CULTURE, STEREOTYP, AND BEER’S CULTURAL BARRIERS

Milk told Baird that he had to get unn jobs for openly gay men and women. Baird agreed to both, and a historic gay–labor aln was born.

’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs. By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and .

JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY

” It was, the leaflet said, “Trickle Down Homophobia. As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny.

WHAT MAK THIS BEER GAY?

In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns. Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years. In 1979, when the pany sought to open a send brewery on the East Coast, Virgia’s Shenandoah Valley, lols worried that their home would bee “a haven for homosexuals” bee of Coors’ advertisg mpaigns.

It ultimately took the pany two years to secure the land for s new brewery, all while litely balancg overtur to both nservativ and gay nsumers. ” It simply wasn’t worth to try to w them over, suggted the firm: “The gay muny’s negative feelgs n ep.