A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- RSIAN GAYS FORCED TO DRK URE AND BEATEN AS PART OF “CURE” BY NATNALIST THUGS
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Democratic printial ndidate Robert F. Kennedy Jr. has a history of repeatedly sharg unfound nspiraci that man-ma chemils the environment uld be makg children gay or transgenr and g the femizatn of boys and masculizatn of girls. * gay boys drinking *
In a sea of nned cktails, Gay Water wants to stand out.
RSIAN GAYS FORCED TO DRK URE AND BEATEN AS PART OF “CURE” BY NATNALIST THUGS
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * gay boys drinking *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
We have been followg the threats to arrt gay athlet Rsia unr the new anti-homosexual laws of the Put regime -- a threat repeated recently by a mister spe assuranc om the Internatnal Olympic Commtee. One official however suggted may be spend for the gam. Now there are reports The Put ernments alliance… * gay boys drinking *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
* gay boys drinking *
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.