New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

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Barbiemania htg s peak summer 2023 helped one 30-year-old wrer release the childhood shame he felt when playg wh Barbie dolls as a young gay child.

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KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Democratic printial ndidate Robert F. Kennedy Jr. has a history of repeatedly sharg unfound nspiraci that man-ma chemils the environment uld be makg children gay or transgenr and g the femizatn of boys and masculizatn of girls. * gay boys drinking *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * gay boys drinking *

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

We have been followg the threats to arrt gay athlet Rsia unr the new anti-homosexual laws of the Put regime -- a threat repeated recently by a mister spe assuranc om the Internatnal Olympic Commtee. One official however suggted may be spend for the gam. Now there are reports The Put ernments alliance… * gay boys drinking *

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * gay boys drinking *

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Has a history of repeatedly sharg unfound nspiraci that man-ma chemils the environment uld be makg children gay or transgenr and g the femizatn of boys and masculizatn of girls. The basels claim that chemils – particularly tap water – uld turn people gay has gaed populary wh nspiracy theorists over the years, most memorably wh nservative rad host Alex Jon, who said chemils the water were “turng the igg’ ogs gay.

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New 'gay water' looks to avoid Bud Light disaster - Washgton Tim.

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