A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
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In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
WHAT IS THE GAYT DRK
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * gay sleeping drinking *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
Democratic printial ndidate Robert F. Kennedy Jr. has a history of repeatedly sharg unfound nspiraci that man-ma chemils the environment uld be makg children gay or transgenr and g the femizatn of boys and masculizatn of girls. * gay sleeping drinking *
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
The fn of a gay drkA gay drk is one that is enjoyed by people who intify as gay. There is no one gayt drk, as different people will enjoy different typ of beverag. However, some popular choic among gay people clu vodka sodas, g and tonics, and Cosmopolans.
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Whatever your drk of choice, there is sure to be a gay bar or club that ters to your history of gay drksThe term “gay drk” is believed to origate om the late 19th century when was ed to scribe drks that were associated wh homosexualy.
In the early 20th century, the term was ed to scribe mixed drks that were popular among are a few theori about the orig of the term ” gay drk. ” One theory suggts that the term origated the late 19th century when was ed to scribe drks that were associated wh homosexualy. However, what is clear is that the term “gay drk” has been ed for many years to scribe drks that are associated wh bt gay drksThere’s no sgle answer to the qutn of what the gayt drk is.
Some people might say that the gayt drk is a Cosmopolan, bee ’s a drk that’s often associated wh women and ’s a popular choice at gay bars. Others might say that the gayt drk is anythg that’s served a marti glass, bee martis are tradnally seen as a “ classy”, others might say that the gayt drk is anythg that’s brightly lored or uy, bee those are the kds of drks that are often associated wh queer culture.