In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
- LAKERS AMONG TEAMS LKED TO RUDY GAY
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
LAKERS AMONG TEAMS LKED TO RUDY GAY
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.