New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• NEW GAY TUBE VIOS
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• LATVIA BE 7TH NATN TO BE LED BY AN OPENLY GAY HEAD OF STATE
• RULTS FOR : NEW GAY VIOS

NEW GAY TUBE VIOS

In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual.

Carl Nassib beme the first active NFL player league history to announce that he is gay 2021. Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

LATVIA BE 7TH NATN TO BE LED BY AN OPENLY GAY HEAD OF STATE

The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.

RULTS FOR : NEW GAY VIOS

New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Adam* said was dangero to e out as gay his home untry and feared beg forced to an arranged marriage wh a said he was "so lucky" to wed his soulmate, Ray, Manchter and wish everyone uld marry who they love. There are more than 60 untri wh laws that crimalise same-sex sexual acts acrdg to the Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn, cludg Sdi Arabia.

'Authentilly myself'Ray said he had also stggled growg up gay the 1970s and 80s England, which was "tough" said his relig school "dmmed to you, 'you are gog to hell'" Adam returned home to Sdi Arabia, spe beg more than 3, 000 apart and later rtricted by the Covid-19 panmic, they kept touch daily and the romance years ago, Ray proposed on a vio ll and after succsfully applyg for a UK fiancé visa, Adam moved to Manchter December 2022. Adam said he had been aaid to even wear lours his home untry so the first thg he did when he moved was start to "grow my mullet, got my ears pierced and booked appotments for tattoos" relled how, ntrast, one of his gay iends Sdi had been forced to marry a woman, addg: "It has ed not only his life but the life of his wife. The uple, who live London, said a "really betiful memory" was on the way home when one of their sons shouted out of the black b wdow to Trafalgar Square, "My dads jt got married" and cheered "Yay, gay marriage".

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