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• GLORY HOLE BARTOKYOMENUHOTELS · LUXURYHOTELS · MID-RANGEHOTELS · BUDGETHOTEL DISUNTSHOSTELSON TODAYBARSCLUBSSNASCISE CLUBSMASSAGETOURSSHOPSCAFSERVICCY GUIGAY MAPGLORY HOLE BAR
• TOKYO GAY SNAS

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In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

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The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

TOKYO GAY SNAS

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. The lg is fal and nnot be has fallen behd s global peers regnizg gay and transgenr rights. It is the only member of the Group of 7 natns that has not legalized same-sex month, the Japane Parliament passed a bill that outlawed “unfair discrimatn” and promoted “unrstandg” of gay and transgenr people, a measure that rights advot emed sufficient and watered down om a bill submted natn’s urts have been more sympathetic to gay and transgenr rights.

Ne stat have laws banng transgenr people om g bathrooms or other facili that align wh their genr inty at least some settgs, acrdg to the Movement Advancement Project, a thk liberatns over the bill promotg unrstandg of gay and transgenr people the Diet, as Japan’s Parliament is known, nservative policians raised ncerns that the law might enable men to barge to women’s bathrooms and asslt Tuday after the cisn was released, some nservativ objected. ”She said pendg on how the language and spe of the cisn is terpreted, the se uld affect other rights for gay and transgenr people. Activists said that the Supreme Court cisn uld help nudge other pani and lol ernments to change their own l erng the e of rtrooms by transgenr lg uld help “lol ernments to make their own policy or their own ordanc, and many pani will follow the judgment, ” said Gon Matsunaka, a director and adviser to Pri Hoe Tokyo, a support center for the gay and transgenr muny.