Reprentg Fifty Shas of Gay the LGBTQ+ Marketplace

marketing to gay and lesbian community

CMI's LGBT Consumer Inx is a prehensive and mographilly reprentative LGBT nsumer study wh over 30,000 survey participants. This report explor motivatns, preferenc and sensivi, and tracks nsumer trends the gay and lbian market.

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REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE

The promise and perils of marketg to the gay muny | Bs * marketing to gay and lesbian community *

Buy now om Amazon | Barn & Noble | IndieBound | Apple BooksIf you're gog to go where the money is—to pursue the greatt spendg power—you'll be jog an ever-creasg number of pani (still somewhat quietly) reachg out specifilly to lbian, gay, bisexual, transgenr, and queer nsumers. If, for your own nonbs reasons, you have no tert or willgns to liberately and specifilly market to affluent gays and lbians, jt know 's a bad bs cisn and, if you're nng a bs which there are shareholrs other than yourself, a fislly irrponsible cisn. To the ntrary, they nsistently reward those marketers who make a special pot of signg unique advertisg to appear the publitns only they read and creatg pecially gay-iendly sal and bs environments.

COMPANI BEG MARKETG TO GAY MARKET

Quick Market Facts Rearch verifi that 80% of gay people have above the natnal average; 40% earn more than $100, 000.

GAY & LBIAN CONSUMER INX STUDY

For stance, Harrah's Entertament started aggrsively marketg to gay men 18 months after the extensive rearch revealed they spend an average of 30% more than straight men when travelg.

*BEAR-MAGAZINE.COM* MARKETING TO GAY AND LESBIAN COMMUNITY

LGBT.Marketg - LGBT.Marketg: Gay and Lbian LGBT LGBTQ LGBTQ+ Social Networkg, Marketg, Advertisg, Communy .

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