Reprentg Fifty Shas of Gay the LGBTQ+ Marketplace

Contents:

• REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
• COMPANI BEG MARKETG TO GAY MARKET
• GAY & LBIAN CONSUMER INX STUDY

REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE

Buy now om Amazon | Barn & Noble | IndieBound | Apple BooksIf you're gog to go where the money is—to pursue the greatt spendg power—you'll be jog an ever-creasg number of pani (still somewhat quietly) reachg out specifilly to lbian, gay, bisexual, transgenr, and queer nsumers.

COMPANI BEG MARKETG TO GAY MARKET

If, for your own nonbs reasons, you have no tert or willgns to liberately and specifilly market to affluent gays and lbians, jt know 's a bad bs cisn and, if you're nng a bs which there are shareholrs other than yourself, a fislly irrponsible cisn.

GAY & LBIAN CONSUMER INX STUDY

To the ntrary, they nsistently reward those marketers who make a special pot of signg unique advertisg to appear the publitns only they read and creatg pecially gay-iendly sal and bs environments. Quick Market Facts Rearch verifi that 80% of gay people have above the natnal average; 40% earn more than $100, 000.

For stance, Harrah's Entertament started aggrsively marketg to gay men 18 months after the extensive rearch revealed they spend an average of 30% more than straight men when travelg. To put a b of money math to that statistic, you uld have 1, 000 straight ctomers at your rort each spendg, say, $2, 000 or 1, 000 gay ctomers each spendg $2, 600 The difference is $600, 000. This appli to you regardls of your bs tegory—travel, rtrants, clothg store, furnure store, fancial planng, whatever—both as a general prciple and, specifilly, regardg gay and lbian nsumers.