Gay Water lnch to support LGBTQ2S+ people | CTV News

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was created as a quick rource for members of the LGBTQIA+ muny to get accs to somone to talk to who unrstand what you are gog through.

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JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY

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Major profsnal sports to publicly e out as gay.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Gay support is cril, particularly when g out. Learn how to fd onle gay support groups, gay support hotl, gay support anizatns here. * gay helpline *

Last Febary, Maxen nnected wh lebacker Carl Nassib, who beme the first active NFL player to e out as gay 2021, as he navigated a path forward. Maxen origally ntacted gay NFL player Carl Nassib Febary 2022, who then nnected Maxen wh Outsports. Formerly known as the Gay Straight Alliance Network, GSA clubs across the natn empower.

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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ2S+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

JACKSONVILLE JAGUARS KEV MAXEN BE FIRST PROFSNAL MALE ACH TO E OUT AS GAY

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavours — watermelon, lime, peach and grapeu — at lnch.

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Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavoured vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

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Jacksonville Jaguars Kev Maxen be first profsnal male ach to e out as gay .

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