How Big Gay Ice Cream Infiltrated Middle Ameri's Freezers | GQ

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At Big Gay Ice Cream, Doug Qut and Bryan Petroff built an empire om an ice cream tck and a love for the Goln Girls.

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HOW BIG GAY ICE CREAM INFILTRATED MIDDLE AMERI'S FREEZERS

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Begng as a seasonal food tck 2009, Big Gay Ice Cream has been named bt ice cream parlor--as well as bt food tck-- the untry, along wh numero other aclas.

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Now the pany has multiple lotns New York Cy & the last 10 years, founrs Douglas Qut & Bryan Petroff have published a crilly acclaimed okbook; appeared on numero tv programs; put on Big Gay Ice Cream pop-ups at ftivals around the world; llaborated wh a variety of ternatnal brands; spoken at a variety of nferenc & semars, cludg givg a TED talk; & taken the ice cream tck on tours across the untry.

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Through all, Big Gay Ice Cream has never veered om s missn to keep the fun ice cream. Before the first ice cream tck, before partners Doug Qut and Bryan Petroff had their food handlers perms, Big Gay Ice Cream—the ozen ssert pany wh four brick-and-mortar shops, a okbook, and a voted followg both IRL and onle—had t-shirts and a Facebook group. The ncept and the brandg me strong out of the gate, and was enough momentum that the Big Gay team started hostg taste-ttg parti for iends and fay, whippg up quarts of Breyers and havg iends over to judge their bt creatns.

”June 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt dream beme an obssn.

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At Big Gay Ice Cream, Doug Qut and Bryan Petroff built an empire om an ice cream tck and a love for the Goln Girls. * gay ice cream brand *

This is the Big Gay flavor profile: salty-sweet, unfsy, and aggrsively ’s been nearly a sce the pany lnched, and Big Gay’s offergs have grown to clu twists on classics: dulce leche jectns, hoe-blend sprkl, key lime and raspberry “Gobbler” variatns on pie a la mo. And that wa is part of Big Gay Ice Cream’s legacy. ” But they got their ne the 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt people will wa le for ice cream until the world ends or dron learn to liver to , the Big Gay fandom really out for the brand’s crazier stuff.

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” He and Petroff sometim hear om fans plac where they didn’t thk anyone knew of them, ral New England outposts where there aren’t many gay people and virtually no gay reprentatn. Jt a few days ago his nephew texted him om work Central Mae, where some guys were askg him if he’d heard about the Big Gay ice cream the eezer. ”June 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt and Petroff like the equal-opportuny element herent ice cream: You don’t need teeth to eat .

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”June 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt 15, 2018 - New York, NY: Big Gay Ice Cream is loted the Wt Village. The 2011 lnch of the first Big Gay Ice Cream shop, New York Cy's East Village, "was so horrendo and perfect that there is no way we uld e close to toppg , " says Qut, as he remisced about the roller-rby girl secury team workg the le; drag queen Ari Kiki pretendg to filch a ctomer's baby; eight ntrabassoonists performg the theme to 2001: A Space Odyssey; and Anthony Bourda prit's garb liverg a benedictn.

It is also the 10th anniversary of Big Gay Ice Cream, a four-store cha New York and Philalphia wh an unspecified number of new outlets the hopper and pts available through major retailers up and down both asts.

HOW BIG GAY ICE CREAM INFILTRATED MIDDLE AMERI'S FREEZERS

) Birthed a food tck by Qut and Bryan Petroff (then a uple, now not), Big Gay Ice Cream was meant to be a lark, a b of performance art, and a brief rpe for Qut, who was g off prehensive exams for his doctorate of mil arts. )Qut says Big Gay Ice Cream is not an LGBTQ brand so much as a brand that celebrat the humor, mp, and ksch embraced by gay culture.

The word "gay, " he pots out, refers to orientatn but also to joy. And y, the flavor Dorothy--a mash-up of vanilla soft serve, dulce leche, and cshed Nilla Wafers--nods to the d term gay men ed 60 years ago to privately intify themselv to one another.

"Our sensibily is much more Janis Jopl meets Duran Duran than is gay bar, " Qut says. "At a time when pani wear their beliefs on their sleev, Big Gay Ice Cream is potedly nonpolil.

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"There have been a uple of tim when people have said, 'Oh, the owners aren't even gay.

This year she celebrated Valente's Day wh her hband at a Big Gay Ice Cream store. Kathleen McGivney's hband loved the ice cream so much that for his 30th birthday, 2009, she hired the tck to park outsi their buildg and serve n to party guts, whom she'd cked out paper beards ma by vertg the Big Gay Ice Cream logo.

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He cid to ll "Big Gay Ice Cream Tck" until he thought of somethg better--and soon realized there was nothg better. But Big Gay Ice Cream's social acunts kept attractg followers.

"The Big Gay Ice Cream Tck was about so much more than a ol and lic dairy product, " says Ray, who is still a ctomer.

Big Gay Ice Cream went search of a New York Cy standards, the pany's first store-- a former juice bar the East Village--was cheap. Only one future lotn--on the Upper Wt Si--is fe, but Qut also anticipat plantg outlets on the Wt Coast and Boston and founrs aren't yet ready to anchise, which would stoke growth but also risk homogenizatn.

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