Starbucks’ Howard Schultz on Gay Marriage — Publicy Stunt or Poor Risk Management? - DBs Magaze

Contents:

• STARBUCKS CEO HOLDS HIS GROUND ON GAY MARRIAGE
• STARBUCKS GAY MARRIAGE STANCE: CEO PUTS SMACKDOWN ON ANTI-MARRIAGE EQUALY SHAREHOLR
• STARBUCKS’ HOWARD SCHULTZ ON GAY MARRIAGE — PUBLICY STUNT OR POOR RISK MANAGEMENT?
• STARBUCKS APPLDS SUPREME COURT’S RULG ON MARRIAGE EQUALY JUNE 26, 2015 • 2 M READSHARESHARE ON FACEBOOKSHARE ON TWTERSHARE ON LKEDINSHARE EMAILBEG OPEN, CLIVE AND FORWARD-THKG IS AT THE RE OF WHAT STARBUCKS IS ABOUT. STARBUCKS HAS BEEN A LONGTIME ADVOTE FOR THE LGBT MUNY AND MARRIAGE EQUALY. THE PANY FILED AN AMIC BRIEF TO THE SUPREME COURT SE CHALLENGG THE DEFENSE OF MARRIAGE ACT 2013 AND SIGNED ONTO THE PEOPLE’S BRIEF EARLIER THIS YEAR. THE PANY’S MOST VOL STATEMENT ON DIVERSY AND EQUALY ME DURG A SPONTANEO EXCHANGE AT THE 2013 STARBUCKS ANNUAL MEETG OF SHAREHOLRS. DURG THE QUTN AND ANSWER PORTN OF THE MEETG, A STOCKHOLR VOICED HIS VIEW THAT THE PANY HAD LOST CTOMERS BEE OF S SUPPORT FOR GAY MARRIAGE.“NOT EVERY CISN IS AN ENOMIC CISN,” RPOND HOWARD SCHULTZ, STARBUCKS CHAIRMAN, AND CEO. “THE LENS WHICH WE ARE MAKG THAT CISN IS THROUGH THE LENS OF OUR PEOPLE.”CHEERS AND APPLSE TERPTED SCHULTZ, WHO NTUED, “IF YOU FEEL, RPECTFULLY, THAT YOU N GET A HIGHER RETURN THAN THE 38% YOU GOT LAST YEAR, ’S A EE UNTRY. YOU N SELL YOUR SHAR STARBUCKS AND BUY SHAR ANOTHER PANY. THANK YOU VERY MUCH.”MONTHS LATER, OCTOBER OF 2013, STARBUCKS ADD VERAGE OF TRANSGENR REASSIGNMENT SURGERY TO THE PANY’S HEALTH BENEFS. IT HAD ALREADY VERED PRCRIPTN DGS FOR HORMONE REPLACEMENT THERAPY AND MENTAL HEALTH RE. IN 2014, A YEAR LATER, STARBUCKS REMOVED THE FANCIAL P ON SURGERY BENEFS.IN JUNE OF 2014, STARBUCKS FLEW THE PRI FLAG ATOP S SEATTLE HEADQUARTERS FOR THE FIRST TIME, AND EARLIER THIS WEEK RAISED THE FLAG AGA.STARBUCKS RECEIVED A 100 ON THE HUMAN RIGHTS CAMPAIGN’S 2015 CORPORATE EQUALY INX, A NATNAL BENCHMARKG TOOL ON RPORATE POLICI AND PRACTIC PERTENT TO LGBT EMPLOYE. HRC ALSO RATED STARBUCKS AS ONE OF THE “BT PLAC TO WORK FOR LGBT EQUALY.” SHARE THIS ARTICLESHARE ON FACEBOOKSHARE ON TWTERSHARE ON LKEDINSHARE EMAILREAD MORE2023 STARBUCKS SUMMER HIGHLIGHTS
• HOWARD SCHULTZ TO ANTI-GAY-MARRIAGE STARBUCKS SHAREHOLR: 'YOU CAN SELL YOUR SHAR'
• STARBUCKS CEO DOUBL DOWN ON GAY-MARRIAGE SUPPORT, TELLG SHAREHOLR TO SELL STAKE IF HE DON’T LIKE VIEWS
• STARBUCKS' GAY MARRIAGE SUPPORT ENDORSED BY HRC DPE NATNAL ORGANIZATN FOR MARRIAGE PROTT

STARBUCKS CEO HOLDS HIS GROUND ON GAY MARRIAGE

Schultz replied that supportg gay marriage was not an enomic cisn and if Strobhar thought he uld get a higher return elsewhere he uld sell his shar Starbucks. We are proud of our Pri Alliance Partner Network group, which is one of the largt Employer Rource Groups for Lbian, Gay, Bisexual and Transgenr (LGBT) employe the U. That support led the pany to beg the target of "Dump Starbucks" boytts stuted by anti-gay marriage groups such as the Natnal Organizatn for Marriage.

“Howard Schultz to Anti-Gay-Marriage Starbucks Shareholr. “Washgton State’s Governor Signs Gay Marriage Law.

“Starbucks CEO Doubl Down on Gay-Marriage Support.

STARBUCKS GAY MARRIAGE STANCE: CEO PUTS SMACKDOWN ON ANTI-MARRIAGE EQUALY SHAREHOLR

His openg sentence reads:"At the Starbucks annual shareholrs meetg on Wednday, CEO Howard Schultz sent a clear msage to anyone who supports tradnal marriage over gay marriage: we don't want your bs.

The thor, Victor Meda, opens wh this:"At the Starbucks annual shareholrs meetg on Wednday, CEO Howard Schultz sent a clear msage to anyone who supports tradnal marriage over gay marriage: we don't want your bs. The article, "Howard Schultz to Anti-Gay-Marriage Starbucks Shareholr: 'You Can Sell Your Shar, " accurately reflects the ntext and rponse to a shareholr's qutn, Starbucks' CEO rpond:"If you feel, rpectfully, that you n get a higher return than the 38% you got last year, 's a ee untry.

3, HomeThe Washgton Post, March 25, 2013, Starbucks CEO Howard Schultz’s gran support for gay marriageForb, March 22, 2013, Howard Schultz to Anti-Gay-Marriage Starbucks Shareholr: 'You Can Sell Your Shar'Puget Sound Bs Journal, March 23, 2013, Starbucks CEO fends gay-marriage stance shareholr meetg qutns (Vio)Sam Jefi, Feb. At the annual Starbucks shareholrs meetg, shareholr Tom Strobhar noted that Starbucks’ support for gay marriage Washgton state had led to a boytt which st the pany revenue. Starbucks CEO Howard Schultz dug his heels about gay marriage after an vtor plaed that the pany's support was erodg s bottom le.

STARBUCKS’ HOWARD SCHULTZ ON GAY MARRIAGE — PUBLICY STUNT OR POOR RISK MANAGEMENT?

In March 2012, the Natnal Organizatn for Marriage stuted a "Dump Starbucks" boytt bee of the pany's support of gay marriage. "Until January a year ago, we existed whout makg gay marriage a re value of our pany, " said Stber.

" Related: Gay muny optimistic about fancial future Many major pani have publicly taken a stance on gay marriage.

STARBUCKS APPLDS SUPREME COURT’S RULG ON MARRIAGE EQUALY JUNE 26, 2015 • 2 M READSHARESHARE ON FACEBOOKSHARE ON TWTERSHARE ON LKEDINSHARE EMAILBEG OPEN, CLIVE AND FORWARD-THKG IS AT THE RE OF WHAT STARBUCKS IS ABOUT. STARBUCKS HAS BEEN A LONGTIME ADVOTE FOR THE LGBT MUNY AND MARRIAGE EQUALY. THE PANY FILED AN AMIC BRIEF TO THE SUPREME COURT SE CHALLENGG THE DEFENSE OF MARRIAGE ACT 2013 AND SIGNED ONTO THE PEOPLE’S BRIEF EARLIER THIS YEAR. THE PANY’S MOST VOL STATEMENT ON DIVERSY AND EQUALY ME DURG A SPONTANEO EXCHANGE AT THE 2013 STARBUCKS ANNUAL MEETG OF SHAREHOLRS. DURG THE QUTN AND ANSWER PORTN OF THE MEETG, A STOCKHOLR VOICED HIS VIEW THAT THE PANY HAD LOST CTOMERS BEE OF S SUPPORT FOR GAY MARRIAGE.“NOT EVERY CISN IS AN ENOMIC CISN,” RPOND HOWARD SCHULTZ, STARBUCKS CHAIRMAN, AND CEO. “THE LENS WHICH WE ARE MAKG THAT CISN IS THROUGH THE LENS OF OUR PEOPLE.”CHEERS AND APPLSE TERPTED SCHULTZ, WHO NTUED, “IF YOU FEEL, RPECTFULLY, THAT YOU N GET A HIGHER RETURN THAN THE 38% YOU GOT LAST YEAR, ’S A EE UNTRY. YOU N SELL YOUR SHAR STARBUCKS AND BUY SHAR ANOTHER PANY. THANK YOU VERY MUCH.”MONTHS LATER, OCTOBER OF 2013, STARBUCKS ADD VERAGE OF TRANSGENR REASSIGNMENT SURGERY TO THE PANY’S HEALTH BENEFS. IT HAD ALREADY VERED PRCRIPTN DGS FOR HORMONE REPLACEMENT THERAPY AND MENTAL HEALTH RE. IN 2014, A YEAR LATER, STARBUCKS REMOVED THE FANCIAL P ON SURGERY BENEFS.IN JUNE OF 2014, STARBUCKS FLEW THE PRI FLAG ATOP S SEATTLE HEADQUARTERS FOR THE FIRST TIME, AND EARLIER THIS WEEK RAISED THE FLAG AGA.STARBUCKS RECEIVED A 100 ON THE HUMAN RIGHTS CAMPAIGN’S 2015 CORPORATE EQUALY INX, A NATNAL BENCHMARKG TOOL ON RPORATE POLICI AND PRACTIC PERTENT TO LGBT EMPLOYE. HRC ALSO RATED STARBUCKS AS ONE OF THE “BT PLAC TO WORK FOR LGBT EQUALY.” SHARE THIS ARTICLESHARE ON FACEBOOKSHARE ON TWTERSHARE ON LKEDINSHARE EMAILREAD MORE2023 STARBUCKS SUMMER HIGHLIGHTS

Dan Cathy, CEO of Chick-Fil-A, announced his opposn to gay marriage last year.

Bs surged as ctomers led up at the fast food cha to show their support, while gay upl staged a "kiss day" prott. At Starbucks' annual shareholrs meetg Seattle, Wash., on Wednday, CEO Howard Schultz told off an vtor who tried to argue that the pany's support for gay marriage is bad for bs. Last year, Starbucks endorsed a Washgton state bill to legalize gay marriage, and released a statement sayg was "eply dited to embracg diversy.

Strobhar, who is the founr of the anti-abortn, anti-gay marriage Corporate Moraly Actn Center, has been a vol opponent of progrsive the past.

HOWARD SCHULTZ TO ANTI-GAY-MARRIAGE STARBUCKS SHAREHOLR: 'YOU CAN SELL YOUR SHAR'

His webse boasts that he has fought agast rporate volvement gay marriage, abortn and pornography at major U.

RelatedBsstarbucks ceo shareholr gay marriagemarriage equalystarbucks gay marriagtarbucks marriage equalyBefore You Go25 LGBT-Friendly Products & Compani Targeted By BoyttersPopular the CommunyYou May Like.

Starbucks CEO, Howard Schultz, ma a bold ment about the pany’s stance on gay marriage at a shareholr’s meetg last month.

STARBUCKS CEO DOUBL DOWN ON GAY-MARRIAGE SUPPORT, TELLG SHAREHOLR TO SELL STAKE IF HE DON’T LIKE VIEWS

On March 21, when shareholr Tom Strobhar voiced his ncern that Starbucks sal and earngs have been disappotg bee of the Natnal Organizatn for Marriage’s boytt of Starbucks due to s endorsement of gay marriage, Schultz told off this shareholr and, as a nsequence, all shareholrs who share his views. ” (CNN Money)Starbucks has officially endorsed gay marriage sce January 24th, 2012 when s support of the Washgton State legislatn regnizg marriage equaly was officially released. In orr for the pany to take such a strong pro-gay marriage stance, let assume that that the CFO and board of directors were nsulted to terme how this posn would affect Starbucks’ fancial rults.

Whatever the actual oute of such a risk management discsn might have been, Starbucks did endorse the legislatn and the CEO did make his reply to a shareholr, clearly voicg Starbucks’ pro-gay marriage stance. (Google Fance) Perhaps the CFO did ed have some say on this cisn…What are your thoughts… Is Starbucks’ stance on a gay marriage a sound fancial move for the pany?

Strobhar said he believed Starbucks lost revenue bee of s public support for a 2012 same-sex marriage referendum, which turn spired boytts om anti-gay-marriage groups, such as the Natnal Organizatn for Marriage. Forb, "Howard Schultz To Anti-Gay-Marriage Starbucks Shareholr: ‘You Can Sell Your Shar, ’" March 22, 2013.

STARBUCKS' GAY MARRIAGE SUPPORT ENDORSED BY HRC DPE NATNAL ORGANIZATN FOR MARRIAGE PROTT

Bs Insir, "Starbucks CEO Howard Schultz Slaps Down Anti-Gay Marriage Activist at Shareholr Meetg, " March 22, 2013.

CNN Money, "Starbucks CEO holds his ground on gay marriage, " March 28, 2013. The Washgton Post, "Starbucks CEO Howard Schultz’s gran support for gay marriage, " March 25, 2013.