Italian pasta maker Barilla has reacted to the global storm ed by s chairman's ments that he would never e a gay fay his advertisg by sayg planned to make the pany more diverse and n a more clive TV ad mpaign.
Contents:
- DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
- BARILLA GO OM WORST TO FIRST ON GAY RIGHTS
- BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL
- U.S. RIGHTS GROUPS URGE BOYTT OF BARILLA PASTA AFTER ANTI-GAY REMARKS
- BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS
- PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS
- BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS
DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * barilla anti gay *
“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.
In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment. “I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them. But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher.
Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012.
BARILLA GO OM WORST TO FIRST ON GAY RIGHTS
U.S. and ternatnal gay rights supporters lled on Friday for a boytt of Italian pasta maker Barilla, whose chairman said he would never feature a gay fay s advertisg. * barilla anti gay *
Like Barilla, Chick-fil-A’s CEO has a history of makg homophobic ments.
And both have CEOs who have ma homophobic ments the past.
BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL
AP file/Bernd KammererGuido Barilla The print of Barilla is apologizg after disparagg remarks he ma about gay fai led to swift lls for a boytt of the pasta brand. Guido Barilla told an Italian rad statn that he * barilla anti gay *
The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements. The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements. In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay.
If gays don't like , they n always eat another brand of pasta. "I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them. In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy.
His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials. If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.
U.S. RIGHTS GROUPS URGE BOYTT OF BARILLA PASTA AFTER ANTI-GAY REMARKS
Years after the pany's chairman's famo anti-gay screed, some people are still boyttg the popular pasta brand, but most seem to be eatg . * barilla anti gay *
Then the pasta magnate upped the ante by attackg gay adoptn.
"I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said.
BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS
- I have the utmost rpect for gay people and for everyone's right to exprs themselv. - I've also said — and I would like to reerate — that I rpect gay marriag.
PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS
Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. If gays didn’t like , he add, they uld eat somethg else. But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.
Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere. “He was horrified at the nsequenc and his personal beliefs, ” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla. "Italian Pasta Baron's Anti-Gay Comment Prompts Boytt Call.
BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS
He said a vio posted to Facebook that he has "always rpected every person I've met, cludg gays and their fai, whout any distctns" and "never discrimated agast anyone. ET: Guido Barilla, chairman of the world's leadg pasta manufacturer, prompted lls for a nsumer boytt on Thursday after tellg Italian rad his pany would never e a gay fay s advertisg.