Pasta maker Barilla plans "clive" TV ads after anti-gay remarks | Rters

barilla anti gay

AP file/Bernd KammererGuido Barilla The print of Barilla is apologizg after disparagg remarks he ma about gay fai led to swift lls for a boytt of the pasta brand. Guido Barilla told an Italian rad statn that he

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DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * barilla anti gay *

“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show.

If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.

BARILLA GO OM WORST TO FIRST ON GAY RIGHTS

U.S. and ternatnal gay rights supporters lled on Friday for a boytt of Italian pasta maker Barilla, whose chairman said he would never feature a gay fay s advertisg. * barilla anti gay *

In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment. “I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them. But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher.

Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012. Like Barilla, Chick-fil-A’s CEO has a history of makg homophobic ments.

And both have CEOs who have ma homophobic ments the past. The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements.

BARILLA PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL

* barilla anti gay *

The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements.

U.S. RIGHTS GROUPS URGE BOYTT OF BARILLA PASTA AFTER ANTI-GAY REMARKS

Years after the pany's chairman's famo anti-gay screed, some people are still boyttg the popular pasta brand, but most seem to be eatg . * barilla anti gay *

In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay. If gays don't like , they n always eat another brand of pasta.

BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS

"I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.

PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS

In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy.

BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS

His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials. If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.

*BEAR-MAGAZINE.COM* BARILLA ANTI GAY

U.S. rights groups urge boytt of Barilla pasta after anti-gay remarks | Rters .

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