Cadbury's Rponse To LGBTQ+ Creme Egg Advert Petn</tle><meta name="tle" ntent="Cadbury's Rponse To LGBTQ+ Creme Egg Advert Petn" /><meta name="scriptn" ntent="Callum Sterlg and Dale K Moran share a Cadbury Creme Egg the advert. But bee Callum and Dale are gay, 25,000 people have cid the advert should be banned." /><meta name="keywords" ntent /><meta property="og:type" ntent="webse" /><meta name="theme-lor" ntent="#000000" /><lk href="/_assets/sign-tokens/lish/static/imag/" rel="in" /><meta property="og:se_name" ntent="Delish" /><meta name="fb:app_id" ntent="1054593268232192" property="fb:app_id" /><meta name="article:publisher" ntent=" property="article:publisher" /><meta name="twter:se" ntent="@DelishUK" /><meta property="og:tle" ntent="Cadbury’s Rponse To A Petn To Ban Its Creme Egg Advert Bee Of A Gay Kiss" /><meta property="og:scriptn" ntent="The petn stat that “Cadbury is clearly hopg to e ntroversy”." /><meta name="robots" ntent="max-image-preview:large,max-snippet:-1,max-vio-preview:30" /><lk rel="apple-touch-in" href="/_assets/sign-tokens/lish/static/imag/" /><meta property="og:image" ntent="" /><meta property="og:image:width" ntent="1200" /><meta property="og:image:height" ntent="600" /><meta name="thumbnail" ntent="" /><meta name="" ntent="" /><meta name="" ntent=" /><meta name="twter:image" ntent="" /><meta ntent=" property="og:url" /><meta name="to-publish" ntent="timely" /><meta property="og:type" ntent="article" /><meta name="twter:rd" ntent="summary_large_image" /><meta name="article:opn" property="article:opn" /><meta ntent="Food News" property="article:sectn" /><meta ntent="2023-04-06T10:14:28Z" property="article:modified_time" /><meta ntent="2021-02-22T12:08:00Z" property="article:published_time" /><meta name="sailth.excerpt" ntent="Earlier this year, Cadbury released an advert to celebrate the Creme Egg’s Goln Goobilee aka, our favoure fondant-stuffed egg’s 50th birthday. The advert showsed a number of different ways to enjoy Creme Eggs – you n lick them, bake wh them, dip them, and share them. 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ease--out;}{lor:#000000;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-unrle-offset:0.25rem;}</style><style data-emotn="css 10e6ywj">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#000000;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-unrle-offset:0.25rem;}</style><a emProp="em" href="//food-news/" data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="Food News" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10e6ywj e1c1bym14"><span emProp="name">Food News</span></a><meta emProp="posn" ntent="1" /></li><style data-emotn="css huh8md">{display:none;}{paddg:0.25rem;ntent:">";}</style><li emProp="emListElement" emSpe emType=" class="css-huh8md e9l0kn01"><a emProp="em" href="//food-news/a35583142/dbury-creme-egg-advert-statement-petn/" data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="Cadbury Forced To Release A Statement After 25,000 People Sign A Petn To Ban Creme Egg Advert" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10e6ywj e1c1bym14"><span emProp="name">Cadbury Forced To Release A Statement After 25,000 People Sign A Petn To Ban Creme Egg Advert</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css byrnjb">{font-fay:GTHaptikBlack,Helveti,Arial,Sans-serif;font-weight:normal;grid-lumn:1/-1;letter-spacg:-0.031rem;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:1.75rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:2rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:2.25rem;le-height:1;}}@media(m-width: 73.75rem){{font-size:2.5rem;le-height:1;}}</style><h1 class="css-byrnjb exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>Cadbury Forced To Release A Statement After 25,000 People Sign A Petn To Ban Creme Egg Advert<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css katfun">{font-fay:GTHaptik,Helveti,Arial,Sans-serif;font-weight:normal;letter-spacg:0.045rem;marg-bottom:0.625rem;}@media(max-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.25rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.25rem;le-height:1.2;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#278090;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-katfun exadjwu8"><p>The advert featur a kiss between real life uple, Callum Sterlg and Dale K Moran.</p></div><style data-emotn="css 1ji7w44">{marg-bottom:0.625rem;paddg-right:0.3125rem;font-size:0.75rem;le-height:1.2;} span{font-fay:GTHaptikBlack,Helveti,Arial,Sans-serif;letter-spacg:0.045rem;le-height:1.6;}</style><div class="css-1ji7w44 exadjwu7"><style data-emotn="css 1a67bmh">{lor:greyXxdark;display:le;font-fay:GTHaptik,Helveti,Arial,Sans-serif;font-style:normal;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}</style><addrs class="css-1a67bmh ehvvd9m2"><style data-emotn="css kl4prg">{lor:greyXxdark;display:le;font-fay:GTHaptik,Helveti,Arial,Sans-serif;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}} a{text-transform:upperse;}</style><span class="css-kl4prg ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Anna Lewis" tle="Headshot of Anna Lewis" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 1i7r9kx">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#278090;text-ratn-lor:borr-lk-body-hover;}</style><a href="//thor/15833/anna-lewis/" class="css-1i7r9kx e1c1bym14">Anna Lewis</a></span><style data-emotn="css 1rhjgfu">{display:le-block;text-transform:upperse;lor:#6F6F6F;font-fay:GTHaptik,Helveti,Arial,Sans-serif;letter-spacg:0.015rem;marg-left:0;font-size:0.75rem;le-height:1.2;}</style><time class="css-1rhjgfu exadjwu6">Published: 22 Febary 2021</time></addrs></div></div></div></hear><style data-emotn="css k008qs">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;}</style><div class="css-k008qs ewisyje0"><style data-emotn="css 7ce51e">{marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{max-width:lc(100vw - (1rem * 2));marg-left:1rem;marg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(-1 * 1rem);}}@media(m-width: 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z6i669">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-fay:Charter,Geia,Tim,Serif;font-style:alic;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-z6i669 ewisyje7"><style data-emotn="css 18vfmjb">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} em{font-fay:Charter,Geia,Tim,Serif;font-style:alic;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}</style><p data-no-id="0" class="css-18vfmjb et3p2gv0">Earlier this year, <style data-emotn="css 13cx1">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:#004685;text-unrle-offset:0.25rem;lor:#004685;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#595959;text-ratn-lor:#595959;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Cadbury released an advert to celebrate the" class="body-lk css-13cx1 et3p2gv0">Cadbury released an advert to celebrate the</a> <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Creme" class="body-lk css-13cx1 et3p2gv0">Creme</a> <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Egg’s Goln Goobilee" class="body-lk css-13cx1 et3p2gv0">Egg’s Goln Goobilee</a> aka, our favoure fondant-stuffed egg’s 50th birthday. The advert showsed a number of different ways to enjoy <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Creme Eggs" class="body-lk css-13cx1 et3p2gv0">Creme Eggs</a> – you n lick them, bake wh them, dip them, and share them. But unfortunately, the fal optn has offend a number of people and a petn has been lnched to ban the advert.</p><p data-no-id="1" class="css-18vfmjb et3p2gv0">In the advert, real life uple Callum Sterlg and Dale K Moran share a Creme Egg by both bg at the same time. But bee Callum and Dale are gay, 25,000 people have cid the advert should be banned. </p><p data-no-id="2" class="css-18vfmjb et3p2gv0">The petn to remove the advert says: “By choosg to feature a same-sex uple, Cadbury's are clearly hopg to e ntroversy and pe cricism, by claimg that any objectns mt be rooted 'homophobia', but members of the LGBT muny have also exprsed their dislike of this mpaign.</p><p data-no-id="3" class="css-18vfmjb et3p2gv0">“Cadbury's should not be seekg to hi unr ver of LGBT rights to nduct a mpaign which sexually objectifi dividuals. If the uple qutn were heterosexual, the advertisement would likely be prohibed, given the sexually explic and graphic nature of the kiss."</p><p data-no-id="4" class="css-18vfmjb et3p2gv0">Catholic mpaigner Carole Farrow, who is nng the petn, told <em><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Premier Christian News" class="body-lk css-13cx1 et3p2gv0">Premier Christian News</a></em>: “A kiss n take many forms; this is not a mere peck on the cheek or faial show of affectn but rather two adults snoggg, g their lips and tongu to exchange the ntents of a Creme Egg an extremely sexually suggtive fashn. </p><p data-no-id="5" class="css-18vfmjb et3p2gv0">“It is gross and off-puttg, regardls of the sex of the participants and given the overtly sexual nature of the kiss, would likely to be banned or censured if the uple were straight. The advert go further than many soap operas.”</p><p data-no-id="6" class="css-18vfmjb et3p2gv0">Cadbury has now rpond to the petn.</p><p data-no-id="7" class="css-18vfmjb et3p2gv0">In a statement emailed to <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Ad Age" class="body-lk css-13cx1 et3p2gv0"><em>Ad Age</em></a>, Cadbury said: "Cadbury has always been a progrsive brand that spreads a msage of cln, whether is through s products or brand mpaigns. We are proud of our Goln Goobilee advert which celebrat the many ways that everyone n enjoy a Cadbury Creme Egg. To illtrate this and showse the joy our products brg, a clip of a real life uple sharg a Cadbury Creme Egg was clud the advert.”</p><p data-no-id="8" class="css-18vfmjb et3p2gv0">And, on the subject of whether the advert was filmed followg Covid-related ernment guil, Cadbury rpond: “The actors featured the film were om the same hoehold, so they were egg-static to share a lic Cadbury Creme Egg together! We also ensured that social distancg and strgent hygiene measur were taken when shootg the new advert.”</p><div data-embed="stagram" class="embed align-center css-10klw3m ez8lbhw1"><div class="css-63r9na ez8lbhw0"><img data-dynamic-svg src="/_assets/sign-tokens/e/static/ins/social/;id=lk-out-embed" loadg="lazy" alt="stagram in" height="to" width="to" class="css-1msakm2 ez8lbhw2" /><a target="_blank" rel="noreferrer noopener" href=" aria-label="View full post on Instagram" class="css-0 e1c1bym14">View full post on Instagram</a></div></div><p data-no-id="10" class="css-18vfmjb et3p2gv0">After the advert received negative feedback almost straight away, Callum took to social media to share his disappotment at the cricism. </p><p data-no-id="11" class="css-18vfmjb et3p2gv0">He wrote, “So ’s OK when an advert sexualis a woman… to benef the male gaze and make other women feel aquate if they do not live up to this bety standard.</p><p data-no-id="12" class="css-18vfmjb et3p2gv0">“But ’s not OK, 2021, to have an advert of a multi-racial (strike one) gay uple (strike two) on your screens for 10 sends (strike three) eatg/kissg/sexualised (strike four). Do anyone see how ridiculo this is? Like actual LOL.”</p><p data-no-id="13" class="css-18vfmjb et3p2gv0">He add: “I’m so so happy that @dalekcreative and I end up beg the fac for this moment as I’ve been the dance dtry for 11 years full time and let me tell you, THAT, alongsi livg London as well as beg an out queer and proud human is enough to make my sk so thick that I genuely don’t feel once ounce of hurt om any negative ments beg put out to the world as a rult of the advert wh @dbury that we shot a few weeks ago.</p><p data-no-id="14" class="css-18vfmjb et3p2gv0">“I’m super happy this has all happened. The love we have received totally outweighs the fear based negative ments. Mak me proud to live the UK and to have so much love my life.”</p><div supprsHydratnWarng data-no-id="15" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><style data-emotn="css 1643r8a">{borr:none;marg-top:1.875rem;marg-bottom:1.875rem;paddg:0rem;}</style><asi class="css-1643r8a e6pr2lz5"><style data-emotn="css 1k7i99">{display:block;font-weight:normal;marg:0rem;lor:#278090;font-fay:GTHaptik,Helveti,Arial,Sans-serif;font-size:1.25rem;le-height:1.2;letter-spacg:-.0125em;text-transform:upperse;}</style><h6 class="css-1k7i99 e6pr2lz3"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css 8lle59">{max-width:lc(100% - 120px - .625rem);}</style><span class="css-8lle59 e6pr2lz1">Related Story</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css c4s2gi">{paddg:0rem;marg:0rem;list-style:none;}</style><ul class="css-c4s2gi e6pr2lz4"><style data-emotn="css 1gjiseg">{paddg-top:0.625rem;lor:#343434;font-fay:AvenirBold,Helveti,Arial,Sans-serif;font-size:0.875rem;le-height:1.4;} a{-webk-text-ratn:none;text-ratn:none;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#278090;}</style><li class="css-1gjiseg e6pr2lz2"><style data-emotn="css 1bn7a5e">{-webk-text-ratn:none;text-ratn:none;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-box-pack:start;-ms-flex-pack:start;-webk-jtify-ntent:flex-start;jtify-ntent:flex-start;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><a href="//food-news/a34709848/sasburys-christmas-advert-racist-ments-statement/" data-vars-ga-ll-to-actn="Sasbury's Statement Followg Racist Comments" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css 1l0u1">{marg-right:0.625rem;height:to;}</style><img src="" alt="sasbury’s forced to rpond to racist ments on s christmas advert" tle="Sasbury’s Forced To Rpond To Racist Comments On Its Christmas Advert" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">Sasbury's Statement Followg Racist Comments</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><style data-emotn="css 18pb4rg">{borr:0;borr-bottom:th solid black;marg:1.875rem 0;clear:both;}</style><hr data-no-id="16" class="css-18pb4rg et3p2gv0" /><p data-no-id="17" class="css-18vfmjb et3p2gv0"><strong>Like this article? 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Anna is charge of Delish UK’s epic food news output, ensurg you’re always up-to-date wh the latt product lnch, food trends, and rtrant news. 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A new Cadbury's Creme Egg advert that featur a gay uple kissg has, naturally, furiated homophob and Daily Mail rears.

Contents:

 CADBURY CREME EGG AD WH GAY KISS TRIGGERS BACKLASH 27000 SIGN HOMOPHOBIC PETN BAN MERCIAL

Cadbury‘s sicn to feature a gay uple sharg a gooey Crème Egg s latt mpaign shows progrs advertisg’s missn to reach more diverse dienc and tly reflect society, says Chris Kenna, chief executive of diverse media work Brand Advance. And so do the rponse om dienc and regulators. * cadbury egg gay commercial *

Doros Mexi released a mercial last month showg a divorced father reachg out for help munitg his acceptance of his gay son and his looks like we'll be eatg and dreamg of those Cadbury Creme Eggs long after the holidays are over.

THE RPONSE TO CADBURY’S CRèME EGG ‘GAY KISS’ AD PETN IS A SIGN OF PROGRS

* cadbury egg gay commercial *

RELATED | Father Embrac Gay Son and His Boyiend In Sweet Doros Ad. “By choosg to feature a same-sex uple, Cadbury’s are clearly hopg to e ntroversy and pe cricism, ” the petner alleg, “by claimg that any objectns mt be rooted ‘homophobia, ’ but members of the LGBT muny have also exprsed their dislike of this mpaign. " It further alleg, "by claimg that any objectns mt be rooted ‘homophobia, ’ but members of the LGBT muny have also exprsed their dislike of this mpaign.

"But ’s not OK, 2021, to have an advert of a multi-racial (strike one) gay uple (strike two) on your screens for 10 sends (strike three) eatg/kissg/sexualised (strike four).

CADBURY’S NEW CREME EGG ADVERT FEATURG REAL-LIFE GAY UPLE PRAISED ONLE

Cadbury has been acced of "sellg sex to children" over the ad, which featur an timate scene between a real-life gay uple. * cadbury egg gay commercial *

Cadbury‘s sicn to feature a gay uple sharg a gooey Crème Egg s latt mpaign shows progrs advertisg’s missn to reach more diverse dienc and tly reflect society, says Chris Kenna, chief executive of diverse media work Brand Advance. Gay upl exist – and y they eat Crème Eggs – so what?

A spokperson for the regulator nfirmed had received and asssed 40 plats about the gay kiss the Cadbury advert, but did not “nsir that the advertisg l have been broken” me what the furore over this kiss highlights most of all is that no matter how far we thk society has e, there’s always gog to be another example of a group of people plag about mory groups takg a star role months ago, we saw a siar backlash to the Sasbury’s Christmas advert that featured a Black fay – a fay reprentative of 13. While petns, cricism and plats aren’t new to brands reachg diverse dienc, neher is the pictn of diverse muni the media 1994 Ikea marked a poignant moment advertisg when the first gay uple a televisn ad then, has tablished self as a trailblazer diverse mpaigns and other brands have followed su phg the boundari of stereotyp ’s been a slow procs but the Black Liv Matter movement has also shone a light on the issue and enuraged a ll amongst the media dtry to enact we’re gog through now is a change unlike any other generatn before are fally makg stris to tch up reflectg te society.

CADBURY’S CREME EGG ADVERT STARRG GAY UPLE SHARG A GOOEY TREAT HAS HOMOPHOB BURSTG WH RAGE

However, if we really want to drive societal change and normalise a gay uple an advert, brands mt e together solidary.

GAY 'KISS' CADBURY CREME EGG AD SPARKS ANGRY PETN

15 by the Spanish nservative advocy group CizenGo, the petn claimed that the advertisement “featur a gay uple engaged a highly-charged sexually provotive act. Cadbury’s new Creme Egg advert featurg a real-life gay uple has been revealed, wh social media ers praisg the mpaign’s clivy. New Cadbury mercial featur a gay uple timately “sharg” a cream egg Ante Gross (@Ante144) January 8, 2021.

While the scene lasted for jt a few sends, nohels trigged an entirely-predictable wave of homophobic anger onle. The ter is gettg predictably worked up over a new Cadbury’s Creme Egg advert that featur a gay uple.

The new Creme Egg advert, released last week, featur real-life gay uple Callum Sterlg and Dale K Moran sharg an timate moment, wh Sterlg bg the cholate treat half the mouth of his partner – leadg to a gooey explosn.

*BEAR-MAGAZINE.COM* CADBURY EGG GAY COMMERCIAL

Cadbury's Creme Egg ad wh gay kiss triggers backlash, over 27,000 sign homophobic petn to ban mercial | MEAWW .

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